Draft:Prime Focus (company)
Submission declined on 12 May 2026 by ChrysGalley (talk).
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Dan arndt 5 months ago.
| |
Comment: What we are looking for here is reliable secondary sources giving corporate depth per WP:SIRS. The sources here are essentially covered by WP:CORPTRIV, so press releases, PRNewswire, M&A, funding, investments, unicorn / IPO. ChrysGalley (talk) 13:05, 12 May 2026 (UTC)
- Comment: Please see Draft:Prime Focus Ltd for more review history, and note that Prime Focus Limited has been salted following multiple recreations by undisclosed paid editors. bonadea contributions talk 15:32, 23 April 2026 (UTC)
- REDIRECT Draft:Prime Focus Limited
Prime Focus Limited (PFL) is an Indian multinational media and entertainment company that provides visual effects (VFX) and animation services, post-production services, production and financing of content, AI technology solutions, and other technical and creative services to the film, broadcast, advertising, and themed entertainment industries globally.[1]
The company operates globally through subsidiaries including DNEG, Brahma AI and Prime Focus Studios.
Prime Focus Limited is headquartered in Mumbai with 23 locations across North America, Europe, and Australia.[2]
History
[edit]Prime Focus Limited (PFL) was founded in 1997 by Namit Malhotra in Mumbai, India.[3] The company began as a post-production services provider for television programming, advertising, and music videos, before expanding into feature films in the Indian market.[4]
In 2006, Prime Focus Limited completed an Initial Public Offering (IPO) and was listed on the Bombay Stock Exchange and the National Exchange of India.[2]
That same year, Prime Focus acquired UK-based post-production company VTR plc which was its first major overseas acquisition. The company then expanded into North America through acquisitions in the United States and Canada.[5]
In 2009, Prime Focus launched Prime Focus Technologies, introducing the CLEAR platform for cloud-based content management and workflows.[6][7]
Acquisition of Double Negative (DNEG)
[edit]In 2014, Prime Focus merged its international operations with London-based visual effects studio Double Negative.[8] Following the merger, the company rebranded as DNEG and continued to operate as a subsidiary of Prime Focus Limited.[8][9]
Recent Developments
[edit]In 2021, Prime Focus received a $250 million investment from Novator Capital Advisors.[10]
Prime Focus Studios was established as the production arm of the group, with projects across film, television, and gaming.[11] The company also launched Brahma AI in 2024, following the integration of Prime Focus Technologies, Metaphysic, and DNEG technology.[12]
- ↑ MatrixBCG (2025-08-06). "What is Sales and Marketing Strategy of Prime Focus Company?". MatrixBCG. Retrieved 2026-04-22.
- 1 2 "Dealroom.co | Prime Focus company information, funding & investors". Dealroom.co. 1997. Retrieved 2026-04-22.
- ↑ Kay, Jeremy. "Namit Malhotra, Prime Focus". Screen. Retrieved 2026-04-22.
- ↑ "History of Prime Focus Ltd., Company". Goodreturn. Retrieved 2026-04-22.
- ↑ "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.brahma.io. Retrieved 2026-04-22.
- ↑ AI, BRAHMA. "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.prnewswire.com. Retrieved 2026-04-22.
- ↑ "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.brahma.io. Retrieved 2026-04-22.
- 1 2 "DNEG Enters into MOU to Acquire Prime Focus Technologies' Business". Archived from the original on 2025-07-24. Retrieved 2026-04-22.
- ↑ "UK film tech group DNEG valued at $2bn after Abu Dhabi fundraising". Financial Times. 2024.
- ↑ Ramachandran, Naman (2025-05-02). "Prime Focus Group Inks $400 Million Deal for Mumbai Entertainment Hub". Variety. Retrieved 2026-04-22.
- ↑ AI, BRAHMA. "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.prnewswire.com. Retrieved 2026-04-22.
- ↑ Whittock, Jesse (2025-05-02). "Prime Focus Group To Build $400M Entertainment Hub In Heart Of Bollywood". Deadline. Retrieved 2026-04-22.
- provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles;
- are reliable: from reputable outlets with editorial oversight;
- are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content.
Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia.