Draft:Prime Focus Ltd
This draft duplicates another submission, Prime Focus (company), currently submitted for review. To save time, we will review the other submission only. Any future edits or improvements should be made on that submission, not here.
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This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Bonadea 5 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
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This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by 331dot 8 months ago.
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Submission declined on 28 January 2026 by AllWeKnowOfHeaven (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by AllWeKnowOfHeaven 8 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Submission declined on 12 January 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate, draft, or rewrite article content.
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This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by AlphaCore 9 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Submission declined on 30 December 2025 by Pythoncoder (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Pythoncoder 9 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. | |
Comment: Just summarizes the routine business activities of the company. Most companies on Earth do not merit Wikipedia articles. 331dot (talk) 23:40, 30 January 2026 (UTC)
Prime Focus Limited (PFL) is an Indian multinational media and entertainment company that provides visual effects (VFX) and animation services, post-production services, production and financing of content, AI technology solutions, and other technical and creative services to the film, broadcast, advertising, and themed entertainment industries globally.
The company operates globally through subsidiaries including DNEG, an Academy Award-winning VFX studio, Brahma AI and Prime Focus Studios.
Prime Focus Limited is headquartered in Mumbai with 23 locations across North America, Europe, and Australia.[1]
History
[edit]Prime Focus Limited (PFL) was founded in 1997 by Namit Malhotra in Mumbai, India.[2] The company began as a post-production services provider for television programming, advertising, and music videos, before expanding into feature films in the Indian market. [3]
Public Listing and Capital Expansion
[edit]In 2006, Prime Focus Limited completed an Initial Public Offering (IPO) and was listed on the Bombay Stock Exchange and the National Exchange of India.[4]
That same year, Prime Focus acquired UK-based post-production company VTR plc which was its first major overseas acquisition. The company then expanded into North America through acquisitions in the United States and Canada.[5]
In 2009, Prime Focus launched Prime Focus Technologies, introducing the CLEAR platform for cloud-based content management and workflows.[5][6]
Acquisition of Double Negative (DNEG)
[edit]In 2014, Prime Focus merged its international operations with London-based visual effects studio Double Negative.[7] Following the merger, the company rebranded as DNEG and continued to operate as a subsidiary of Prime Focus Limited.[7][8]
Recent Developments
[edit]In 2021, Prime Focus received a $250 million investment from Novator Capital Advisors.[9]
Prime Focus Studios was established as the production arm of the group, with projects across film, television, and gaming.[10] The company also launched Brahma AI in 2024, following the integration of Prime Focus Technologies, Metaphysic, and DNEG technology.[11]
- ↑ Kay, Jeremy. "Namit Malhotra, Prime Focus". Screen. Retrieved 2026-04-15.
- ↑ MatrixBCG (2025-08-06). "What is Sales and Marketing Strategy of Prime Focus Company?". matrixbcg.com. Retrieved 2026-04-15.
- ↑ "History of Prime Focus Ltd., Company". Goodreturn. Retrieved 2026-04-15.
- ↑ "Prime Focus Ltd - IPO". Business Standard. 2026.
- 1 2 "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.brahma.io. Retrieved 2026-04-15.
- ↑ AI, BRAHMA. "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.prnewswire.com. Retrieved 2026-04-15.
- 1 2 Giardina, Carolyn (2021-08-18). "Prime Focus, Parent Company of 'Tenet' VFX House DNEG, Raises $250 Million". The Hollywood Reporter. Retrieved 2026-04-15.
- ↑ "DNEG Enters into MOU to Acquire Prime Focus Technologies' Business". Archived from the original on 2025-07-24. Retrieved 2026-04-15.
- ↑ "UK film tech group DNEG valued at $2bn after Abu Dhabi fundraising". Financial Times. 2024.
- ↑ Ramachandran, Naman (2025-05-02). "Prime Focus Group Inks $400 Million Deal for Mumbai Entertainment Hub". Variety. Retrieved 2026-04-15.
- ↑ AI, BRAHMA. "Prime Focus Technologies and Metaphysic Unite as BRAHMA AI: The Future of Enterprise Media and Content". www.prnewswire.com. Retrieved 2026-04-15.
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