Z-CARD

ZCARD
Industry	Marketing
Founded	2003
Headquarters	NYC, US
Area served	Worldwide
Key people	George McDonald (Inventor); Liz Love (Managing Director)
Revenue	£7 million (2011)
Number of employees	40 (June 2011)
Website	www.zcardna.com

Z-CARD is the registered trademark for a foldable guide^{[clarification needed]} invented by George McDonald when he was a travel writer and consultant for British Airways.

History

McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992,^[1] with the company as it looks today being founded in 2003. ^[1]

While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the fold-out map format.

Applications

The Z-CARD and similar products have been used for a range of applications, including internal corporate communications, product and services information and promotional merchandise across all major industries.

Use of technology

In recent years, cards have featured technology such as Radio-frequency identification, QR codes and Augmented reality.^[1]^[2]

Awards

In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous winners of CIM awards include Saatchi & Saatchi, McCann Erickson and JCDecaux.

In 2010, Z-CARD won South London Business of the Year and the Best Business for Marketing categories at the South London Business Awards.^[3]

References

1 2 3 4 The Telegraph Z-Card seeks to shape up for austerity times 2011-4-19, retrieved 2012-12-10
↑ Printweek Archived 2011-09-29 at the Wayback Machine Z-Card launches augmented reality PocketMedia product 2010-07-21, retrieved 2012-12-10
↑ South London Business Archived 2012-03-03 at the Wayback Machine RBS South London Business Awards 2009 retrieved 2012-12-10

[telegraph-1] 1 2 3 4 The Telegraph Z-Card seeks to shape up for austerity times 2011-4-19, retrieved 2012-12-10

[2] Printweek Archived 2011-09-29 at the Wayback Machine Z-Card launches augmented reality PocketMedia product 2010-07-21, retrieved 2012-12-10

[3] South London Business Archived 2012-03-03 at the Wayback Machine RBS South London Business Awards 2009 retrieved 2012-12-10

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