Wpromote
 | |
| Type | Private |
|---|---|
| Industry | Digital marketing |
| Founded | 2001 |
| Founder | Michael Mothner |
| Headquarters | , United States |
| Website | www |
Wpromote is a United States–based digital marketing agency headquartered in El Segundo, California.[1]
History
[edit]Wpromote was founded in 2001 by Michael Mothner while he was a student at Dartmouth College.[1] Early work focused on paid search before expanding into broader digital marketing services.[2]
The company has grown both organically and through acquisitions in the United States, including:
- Standing Dog (2016), a Texas-based online marketing agency;[3]
- Prime Visibility (2017), a New York–based digital marketing firm;[4]
- DemandWave (2017), a San Francisco–area B2B agency;[5]
- Growth Pilots (2019), a paid media agency in San Francisco;[6]
- Metric Digital (2020), a performance marketing agency with DTC focus;[7]
- Visiture (2021), an ecommerce-focused agency in the Southeast U.S.[8][9]
In October 2022, private equity firm ZMC made a strategic investment in Wpromote.[10] Financing partners later referenced the transaction in deal announcements.[11]
In popular culture
[edit]In 2016, Wpromote’s El Segundo office was used as a filming location for an episode of the HBO series Silicon Valley; trade press covered the cameo and related exposure.[12]
References
[edit]- 1 2 Barnett, Kaitlin Bell (July–August 2017). "Golden Beginnings". Dartmouth Alumni Magazine. Retrieved 2025-10-23.
- ↑ "Interview with Mike Mothner, Wpromote". SoCalTech. 2007-01-18. Retrieved 2025-10-23.
- ↑ "Wpromote Buys Standing Dog For Digital Marketing Efforts". SoCalTech. 2016-07-26. Retrieved 2025-10-23.
- ↑ "Wpromote Buys Prime Visibility". SoCalTech. 2017-04-03. Retrieved 2025-10-23.
- ↑ "Wpromote Acquires DemandWave". MediaPost. 2017-08-01. Retrieved 2025-10-23.
- ↑ "Wpromote Acquires Growth Pilots, Bolstering Paid Media Offering For High-Growth Clients" (Press release). 2019-08-05. Retrieved 2025-10-23 – via PR Newswire.
- ↑ "Wpromote is acquiring DTC performance marketing agency Metric Digital". Digiday. 2020-03-03. Retrieved 2025-10-23.
- ↑ "Wpromote Acquires Visiture". SoCalTech. 2021-08-04. Retrieved 2025-10-23.
- ↑ "Wpromote Expands Reach And Ecommerce Offering with Visiture Acquisition" (Press release). 2021-08-04. Retrieved 2025-10-23 – via PR Newswire.
- ↑ "Wpromote Partners With ZMC" (Press release). 2022-10-26. Retrieved 2025-10-23 – via PR Newswire.
- ↑ "Monroe Capital Supports ZMC's Acquisition of Wpromote". Monroe Capital. 2022-12-14. Retrieved 2025-10-23.
- ↑ Heine, Christopher (2016-10-10). "This Behind-the-Scenes 'Silicon Valley' Story Will Make Every Digital Agency Jealous". Adweek. Retrieved 2025-10-23.
External links
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