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Wildberries

From Wikipedia, the free encyclopedia

Wildberries
IndustryE-commerce
Founded2004
Headquarters
Moscow
,
Russia
Key people
Tatyana Kim
Revenue$1.89 billion[1] (2018)
$26.7 million[2] (2017)
$7.34 million[3] (2017)
Total assets$336 million[4] (2017)
Total equity$29.1 million[4] (2017)
Websitewildberries.ru

Wildberries is the largest Russian online retailer. It was founded in 2004 by Tatyana Kim.[5] Besides Russia, Wildberries serves the United Arab Emirates, and former Soviet republics Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan.[6][7] Until 2022, the company had services in France, Germany, Israel, Italy, Moldova, Poland, Slovakia, Spain, Turkey, Ukraine and the United States. Wildberries sells 37,000 brands of clothing, shoes, cosmetics, household products, children's goods, electronics, books, jewelry, food and much more. With 48,000 employees as of 2020, Wildberries processes an average of 750,000 online orders per day.[8]

History

[edit]

The company was founded in 2004 by Tatyana Kim,[5] who started the business at the age of 28 in her Moscow apartment while on maternity leave from teaching. She realized how difficult it was for her and other young mothers to shop for clothes for themselves with a newborn at home. Her husband, Vladislav Bakalchuk, an IT technician, soon joined her to help build the business.[9]

In 2017, Wildberries became Russia's largest online retailer, surpassing Ulmart.[10] The company, originally based in Milkovo, Moscow Oblast, relocated to Moscow in 2018.[10]

In 2018, Wildberries attracted 2 million daily visitors and chalked up $1.9 billion in sales.[11] By 2019, revenues had grown to $3 billion with net profit increasing from Rbs1.88bn to Rbs7bn, confirming Wildberries’ leading role in Russia's fast-growing $30bn ecommerce market.[8] Forbes included Kim on the list "The 10 Most Notable New Billionaires of 2019", with a net worth of approximately $1 billion.[12]

In January 2020, Wildberries started operating in the European Union with the launch of sales in Poland. It planned to open about 100 order distribution units in Poland and opened the first in Warsaw.[13] The platform was officially blocked and subjected to sanctions in Poland in April 2022,[14] and in February 2025, the entity was removed altogether from the Polish official business register.

The company managed to expand in the aftermath of the 2008 financial crisis, as foreign companies sought to offload their excess inventory at a steep discount.

During the COVID-19 pandemic in 2020, the company reported a doubling of sales to $6 billion, of which $305 million was to overseas markets.[15]

In February 2021, Kim bought Standard Credit, a small Russian bank with capital of 302 million rubles for an undisclosed sum. Its role was for settlement with suppliers and fulfilling consumer services.[16] In August 2021, the bank was rebranded as Wildberries Bank.[17] In January 2022, Wildberries Bank started withdrawing prepaid virtual bank's "WB-cards" with a digital wallet.[18]

In April 2021, Wildberries launched an online store in the United States.[15]

From June 2021, Wildberries has allowed online sales by installment and on credit in Russia.[19]

In July 2021, Ukraine imposed sanctions on Wildberries and Kim because they sold Russian military uniforms and anti-Ukrainian books.[20] The company said it did not have assets in Ukraine or capital, so sanctions would not harm Wildberries, but only Ukrainian entrepreneurs using its platform. Wildberries said that it sold goods that other foreign players sold in Ukraine. Wildberries accused Ukraine of double standards and discrimination against business. Wildberries did not expect harm to the company.[21]

In February 2022, the company launched a 5 billion rubles to subsidize merchant discount rates for local sellers providing quick delivery.[22]

In April 2022, as a result of the Russo-Ukrainian war, Kim and Wildberries were added to Poland's sanctions list for indirect support of the war; it was noted that the company "is the largest taxpayer in the Russian Federation".[23][24]

In the summer of 2022, the company became a kit manufacturer for various Russian Premier League clubs, such as FC Spartak, PFC CSKA and FC Zenit.

In July 2023, Wildberries announced the launch of travel services on its platform. Users are offered package tours, as well as booking hotels and hostels, both in Russia and abroad. At the time of the launch of the service, the company sold only offers from travel agencies and aggregators.[25]

On 13 January 2024, a fire broke out at the company's warehouse in the village of Shushary near St. Petersburg (coordinates: 59°47′01″N 30°26′44″E / 59.78361°N 30.44556°E / 59.78361; 30.44556), whose area was 70 thousand m2.[26][27] Extinguishing the fire took 30 hours. According to preliminary estimates, the amount of damage from the fire was approximately 11 billion rubles.[28] The warehouse had operated without permission from the Russian State Construction Supervision Inspectorate (Gosstroynadzor) and had never been visited by the fire inspectorate.[29]

On 12 October 2025, Wildberries & Russ acquired a state-owned stake in the Uzbek postal operator UzPost.[30]

In November 2025, Wildberries-Russ announced expansion into the African market after finalizing a deal with the state-owned Ethiopian Investment Holdings.[31]

Russ merger

[edit]

In June 2024, Wildberries announced a merger with the outdoor advertising firm Russ Group to build a digital market and a payments platform.[32] The merger was completed by October.[33] Kim's husband Vladislav Bakalchuk (the couple were in the process of getting divorced) called the deal a hostile takeover and claims that Tatyana was being manipulated.[34] Vladislav was unexpectedly supported by the head of Chechnya, Ramzan Kadyrov. He also called the deal a hostile takeover and the owners of Russ Group swindlers. He accused the head of Russ Group, Robert Mirzoyan, and his brother Levan of not allowing Kim to communicate with her family and promised: "not to stand aside."[35] In August 2024 as a result of the merger, RVB LLC was created. The head of the new company was Russ Group CEO Robert Mirzoyan.[36]

Shootout

[edit]

On 18 September 2024, a group of armed men led by Vladislav Bakalchuk tried to enter the company's headquarters in Moscow, leading to a shootout that left two people dead.[37] Bakalchuk was briefly arrested on a murder charge, that was subsequently dropped.[38]

North Korean workers

[edit]

In April 2025, a video was posted suggesting that "hundreds of North Koreans" were working in a Wildberries warehouse in Russia (which would likely breach U.N. Resolution 2375).[39]

Ukrainian drone attacks

[edit]

On 18 July 2026, Ukraine began a series of attacks on Wildberries facilities, which it claimed handled sanctioned components for Russian drone production, navigation equipment and other military-use material. That night, Ukrainian drones destroyed the Wildberries warehouse in Elektrostal and another in Kotovsk, which resulted in the deaths of nine people and 62 injured.[40] During a 400-drone Ukrainian drone attack on Moscow Oblast on 20 July, the Wildberries logistics center in Koledino, near Podolsk, was hit.[41] In another drone attack on 22 July 2026, two warehouses in Krasnodar and Nevinnomyssk were hit.[42] One woman was killed and three employees were injured in Krasnodar,[43] while five were injured in Nevinnomyssk.[42] Around the time of the 22 July attack, combat body armor, drone parts, and military gear were listed on the website for sale.[44] A further three warehouses, two in the St. Petersburg area and one in Simferopol, were attacked during the night of 23–24 July.[45] On the morning of 25 July, a strike on a warehouse in Yekaterinburg occurred. However, according to Wildberries, the warehouse itself was missed and operations resumed four hours later, though footage suggests the parking lot was hit.[46][47]

References

[edit]
  1. ↑ "«Неинтересно продавать то, что произведено в Китае и завозится без налогов»". Archived from the original on 2018-04-08.
  2. ↑ "ООО "ВАЙЛДБЕРРИЗ"" (in Russian). Retrieved 2025-05-21.
  3. ↑ "ООО "ВАЙЛДБЕРРИЗ" (in Russian). Retrieved 2025-05-21.
  4. 1 2 "Проверка контрагентов".
  5. 1 2 Khrennikov, Ilya (30 August 2018). "Russia's Biggest Web Retailer Was Founded by a Language Teacher on Maternity Leave". Bloomberg. Retrieved 2018-10-19.
  6. ↑ "Wildberries запустил в Азербайджане программу по открытию пунктов выдачи заказов — новости от редакции «Бизнес Секреты" [Wildberries launched a program in Azerbaijan for opening order pickup points — news from the editors of "Business Secrets]. tinkoff (in Russian). 9 August 2023. Retrieved 2023-08-20.
  7. ↑ "Wildberries запустил продажи в Узбекистане" [Wildberries launched sales in Uzbekistan] (in Russian). ТАSS. 14 February 2022.
  8. 1 2 Seddon, Max (11 May 2020). "How Tatyana Bakalchuk took Russia's ecommerce throne". Financial Times. Retrieved 2020-05-12.
  9. ↑ Kroll, Luisa. "From Kylie Jenner To Daniel Ek, The 10 Most Notable New Billionaires Of 2019". Forbes. Retrieved 2024-08-08.
  10. 1 2 "'Неинтересно продавать то, что произведено в Китае и завозится без налогов'" ['It is uninteresting to sell what is produced in China and imported without taxes']. kommersant (in Russian). 30 March 2018. Retrieved 2018-10-19.
  11. ↑ Wang, Jennifer. "Oprah, Kylie Jenner And The Other Richest Self-Made Women In the World". Forbes. Retrieved 2024-08-08.
  12. ↑ Au-Yeung, Angel. "Former English Teacher And Founder Of Online Retailer Becomes Russia's Second-Ever Female Billionaire". Forbes. Retrieved 2024-08-08.
  13. ↑ "Russian online retailer Wildberries starts sales in Poland". Reuters. 9 January 2020. Retrieved 2020-01-15.
  14. ↑ "Lista osób i podmiotów objętych sankcjami" [List of persons and entities subject to sanctions]. Ministerstwo Spraw Wewnętrznych i Administracji Rzeczypospolitej Polskiej [Polish Ministry of Interior and Administration] (in Polish). Archived from the original on 2026-07-25. Retrieved 2026-07-25.
  15. 1 2 "Wildberries, Russia's Answer To Amazon, Launches US Sales". www.benzinga.com. 12 April 2021.
  16. ↑ "В Wildberries объяснили приобретение банка "Стандарт-кредит"" [Wildberries explained the acquisition of Standard-Credit bank] (in Russian). RBC. 12 February 2021.
  17. ↑ "Банк Татьяны Бакальчук сменил название" [Tatyana Bakalchuk's bank changed its name] (in Russian). interfax. 6 August 2021.
  18. ↑ "Дочерний банк Wildberries начал предлагать покупателям предоплаченные карты" [Wildberries' subsidiary bank started offering prepaid cards to customers] (in Russian). Интерфакс. 20 January 2022.
  19. ↑ "Wildberries запустил сервис покупки в рассрочку и кредит" [Wildberries launched an installment and credit purchase service] (in Russian). TASS. 7 June 2021.
  20. ↑ "Украинский министр объяснил введение санкций против Wildberries" [Ukrainian minister explained the introduction of sanctions against Wildberries] (in Russian). kommersant.ru. 24 July 2021.
  21. ↑ "Russia's Wildberries says Ukraine sanctions will hurt entrepreneurs, not company". Reuters. 27 July 2021. Retrieved 2021-07-28.
  22. ↑ "Wildberries направит 5 млрд рублей на поощрение продавцов с быстрой доставкой" [Wildberries will allocate 5 billion rubles to reward sellers with fast delivery] (in Russian). Интерфакс. 2 February 2022.
  23. ↑ "Польша ввела санкции против основательницы Wildberries Бакальчук, главы "Роснефти" Сечина и миллиардера Дерипаски" [Poland imposed sanctions against Wildberries founder Bakalchuk, Rosneft head Sechin, and billionaire Deripaska]. zona.media (in Russian). Retrieved 2024-10-11.
  24. ↑ "Польша ввела санкции против Бакальчук, Дерипаски и Касперского" [Poland imposed sanctions against Bakalchuk, Deripaska, and Kaspersky]. Forbes.ru (in Russian). 26 April 2022. Retrieved 2024-10-11.
  25. ↑ "Wildberries запускает продажи туров и сервис для брони отелей" [Wildberries launches tour sales and a hotel booking service]. Banki.ru (in Russian). 19 July 2023.
  26. ↑ "Все товары сгорели. Главное о пожаре на складе Wildberries в Петербурге" [All goods burned down. The main points about the fire at the Wildberries warehouse in St. Petersburg]. Gazeta.ru (in Russian). 13 January 2024. Retrieved 2024-08-08.
  27. ↑ "Huge fire rips through Russian online retailer's warehouse in St. Petersburg". Reuters. 13 January 2024. Retrieved 2024-08-08.
  28. ↑ "Ущерб от пожара на складе Wildberries в Шушарах может достичь 11 млрд рублей" [Damage from the fire at the Wildberries warehouse in Shushary could reach 11 billion rubles]. kommersant (in Russian). 13 January 2024. Retrieved 2024-08-08.
  29. ↑ "Власти заявили, что сгоревший склад Wildberries работал без разрешения" [Authorities stated that the burned-down Wildberries warehouse was operating without permission]. rbc (in Russian). 13 January 2024. Retrieved 2024-08-08.
  30. ↑ "Почтовый оператор UzPost в Узбекистане приватизирован. Покупатель — российский маркетплейс" [Postal operator UzPost in Uzbekistan has been privatized. The buyer is a Russian marketplace]. Газета.uz (in Russian). 12 October 2025. Archived from the original on 2025-10-12. Retrieved 2025-10-14.
  31. ↑ "Wildberries Targets First African Market With Ethiopian Expansion". The Moscow Times. 13 November 2025. Retrieved 2025-12-30.
  32. ↑ "Russia's Richest Woman Gets Putin's Nod to Build Payments System". Bloomberg.com. 21 June 2024. Retrieved 2024-07-31.
  33. ↑ "Wildberries CEO Announces Successful Merger With Russ Group Following Dispute". The Moscow Times. 1 October 2024.
  34. ↑ "Муж Бакальчук фразой "с Татьяной поступят так же" оценил свое отстранение" [Bakalchuk's husband commented on his removal with the phrase "they will do the same to Tatyana"]. RBK (in Russian). 5 August 2024.
  35. ↑ "Кто такие братья Мирзоян, которых Кадыров обвинил в рейдерском захвате Wildberries" [Who are the Mirzoyan brothers, whom Kadyrov accused of a hostile takeover of Wildberries]. Ura.ru (in Russian). 24 July 2024.
  36. ↑ "Wildberries передала обязательства основного юрлица компании РВБ" [Wildberries transferred the obligations of its main legal entity to the company RVB]. RBK (in Russian). 5 August 2024.
  37. ↑ "2 Killed, Several Injured After Shooting Outside Wildberries Office in Moscow". The Moscow Times. 18 September 2024.
  38. ↑ Times, The Moscow (13 March 2026). "Ousted Wildberries Co-Founder Named CEO of Electronics Retailer M.Video". The Moscow Times. Retrieved 2026-07-21.
  39. ↑ "Russia: Wildberries under scrutiny for alleged use of North Korean forced labour at logistics centre". Business and Human Rights Centre. Retrieved 2026-07-23.
  40. ↑ "OSINT analysis confirmed a fire at the Wildberries warehouse in the Moscow region after a UAV attack – Astra". UNN. 18 July 2026. Retrieved 2026-07-18.
  41. ↑ Orlova, Alisa (20 July 2026). "Ukraine's Massive 400-Drone Raid Hits Moscow Region Logistics Network, Fuel Sites". Kyiv Post. Retrieved 2026-07-20.
  42. 1 2 "Ukraine Strikes Two Major Logistics Hubs of Russia's Largest Online Retailer". Kiev Post. 22 July 2026. Retrieved 2026-07-22.
  43. ↑ Murray, Warren (23 July 2026). "Ukraine war briefing: War on Wildberries burns two more warehouses". The Guardian. Retrieved 2026-07-23.
  44. ↑ "Ukrainian drones hit Russian online giant retailer Wildberries for second time". BBC News. 22 July 2026. Retrieved 2026-07-22.
  45. ↑ Osborn, Andrew (24 July 2026). "Wildberries, 'Russia's Amazon,' says Ukrainian drones struck three more of its warehouses". Reuters. Retrieved 2026-07-24.
  46. ↑ Dubovyk, Tymur (25 July 2026). "Russian Military Unit Burns in Engels, Drones Strike Yekaterinburg Wildberries Warehouses". Kyiv Post. Retrieved 2026-07-25.
  47. ↑ Alessandra, Prentice (25 July 2026). "Drone threat in Russia's Yekaterinburg disrupts Wildberries operations and athletics championships". Reuters. Retrieved 2026-07-25.
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