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Whack World is the debut mixtape[1] by American rapper Tierra Whack. It was released on May 30, 2018, by Interscope Records.[2] The album is mainly produced by Kenete Simms and Nick Verruto, and conscripts other producers including J Melodic, RicandThadeus, DJ Fly Guy, and Scott Styles. It was mixed and engineered by Kenete Simms and mastered by Chris Athens.[3] The album artwork—of an arcade claw machine—was designed by Nick Canonica[4] and features a sculpture made by Philadelphia artist Caroline Kunka.[5]
Whack was bullied as a child for being black in a predominantly white school, which inspired much of the "emotional labor" that was done on the album.[6] With each song length being a minute long, Tierra Whack released a 15-minute visual album with a music video for each track.[7] Whack says that she's a visual learner, and the visuals for Whack World allowed her to bring her ideas to life and "bring truth to the viewer's eye."[8] Regarding the many changes in her voice, Whack spoke to Billboard saying:
I get so bored with my voice. It started when I was a class clown, and realized I was kind of funny. And it's bad because sometimes I'll still do it – I'll hear someone and they'll have a funny ass voice, and I'll mock it. But that's rude, so I'll have to [do it] somewhere alone, and mock the voice to like, get it out, and know I can do that voice. I'm a sponge, so I just hear these things.[9]
The album was critically acclaimed and received positive reviews. Pitchfork praised the album, giving it an 8.3 out of 10 rating, saying: "Whack World is a funhouse of minute-long vignettes, teetering between a fantastic dream and an unsettling nightmare. Lyrics share double meanings with the corresponding 15-minute visual Whack released alongside the album, which adds even more dimension and intrigue to the ambitious project; light and dark are forced to coexist." The author also claimed that the visual album is "prepackaged for optimum socialmedia consumption; every tiny piece stands on its own without losing sight of the larger picture. At its core, though, Whack's sense of humor—her captivating depiction of a black woman's imagination—is an opportunity to celebrate an aspect of art that often goes uncelebrated, an opportunity for Whack to celebrate herself."[12] In a Wired piece about women in the music industry in 2019, the author wrote that Whack World was working to destabilize the popular maximalist narrative currently characterizing music.[17]NPR hip hop writer Rodney Carmichael praised Whack's dream logic that characterizes the visual album, saying "each song vignette offers a deeper level of revelation into her black girl's blues."[6]
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