The LIBRE Initiative
| Formation | 2011 |
|---|---|
| Type | 501(c)(4) organization |
| Location |
|
Region served | United States |
| Method | Community events, advocacy, grassroots organizing, civics classes |
Key people | Daniel Garza (founding president and executive director) |
| Website | thelibreinitiative |
The LIBRE Initiative (LIBRE) is a 501(c)(4) nonprofit advocacy organization that was started in 2011 in Mission, Texas, which is near the Mexico–United States border.[1][2] Daniel Garza was the founding president and executive director.[3] The group says it pushes for economic freedom ideas among Hispanic people in the United States.[4]
Background
[edit]LIBRE started in 2011 to reach Latino voters.[2] The group operates in several states, including California, Colorado, and Florida.[3] It has been described as the Latino outreach arm of Americans for Prosperity, which is a national political advocacy group.[5] The organization has its headquarters in Mission, Texas, and it runs chapters in many states.[1][5]
Activities
[edit]LIBRE holds community events, civics classes, and advocacy campaigns that are meant to tell Latinos about the benefits of free-market policies.[2] The group has helped Latinos pass driver's license tests in Nevada, and it has held back-to-school events for lower-income families in other states.[3] LIBRE has supported some moderate immigration and criminal justice reforms, but it has opposed what it considers excess federal spending on certain government programs.[4] The organization also started a Spanish-language podcast called "Sabor a Freedom" in 2024.[6]
Campaigns
[edit]In 2023, LIBRE started the "La Prosperidad es Posible" campaign in battleground states such as Arizona, Nevada, Ohio, and Wisconsin.[4] In 2024, the organization rolled out a new public image and a seven-figure campaign that tried to reach Latinos in seven states.[6] In 2025, LIBRE launched a multi-year "One Small Step" campaign with Americans for Prosperity in order to reach Latino voters before the United States' 250th anniversary.[7]
See also
[edit]References
[edit]- 1 2 Bautista-Chavez, Angie M.; James, Sarah E. (2019). "Beyond Their Comfort Zone: Koch Network Outreach to Latinos and Millennials" (PDF). Harvard University. Retrieved September 11, 2026.
- 1 2 3 Bautista-Chavez, Angie; James, Sarah (March 1, 2016). "The LIBRE Initiative – An Innovative Conservative Effort to Recruit Latino Support" (PDF). Scholars Strategy Network. Retrieved September 11, 2026.
- 1 2 3 Lee, Kurtis (October 21, 2015). "Libre Initiative, backed by the Koch brothers, tries to lure Latinos to GOP". Los Angeles Times. Retrieved September 11, 2026.
- 1 2 3 Contreras, Russell (August 3, 2023). "Koch group targets Latinos with anti-"Bidenomics" campaign". Axios. Retrieved September 11, 2026.
- 1 2 Danailova, Hilary (November 15, 2024). "Latino Republicans, empowered by election, flex new political might in PA". City & State Pennsylvania. Retrieved September 11, 2026.
- 1 2 Bernal, Rafael (June 24, 2024). "Koch-affiliated Libre Initiative rolls out new public image". The Hill. Retrieved September 11, 2026.
- ↑ "Conservative group launches multi-year campaign engaging Latinos around America's 250th anniversary". ABC News. October 13, 2025. Retrieved September 11, 2026.