Talk:Micro Mobility Systems
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Please see the below for material deleted from Microlino which could be integrated into this page. Attribution is already provided at the top of this talk page in a message box. The below text should be copyedited before being integrated. Thanks, DesertPipeline (talk) 10:08, 14 July 2021 (UTC)
Deleted material from the article Microlino about Micro Mobility Systems |
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Micro Mobility Systems AG is a Swiss company founded in 1996 which designs and retails kickscooters and kickboards.[1] The company is based Küsnacht, Switzerland and outsources production in California. The scooters and kickboards are typically designed with a folding mechanism, while inline skating rolls and are manufactured out of aluminium. The company was largely responsible for the hype of kickscooters and kickboards in the year 2000,[2][3] which depleted in the following year (2001) together with the dotcom bubble.[4] For Micro Mobility Systems the sudden drop in demand was amplified by many imitations of their kickscooters and kickboards. Micro Mobility Systems became a textbook example of the dangers small to medium-sized companies faced when fluctuating demand combined with outsourced production and low appropriability regime to result in decreasing revenue.[5] Due to stable financial structures and intense branding, however, company revenues recovered after 2002. Thereafter they have achieved long-term growth through steady innovation and reinforcement of the "Micro" brand.[6] References
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COI edit request: complete rewrite
[edit] | The user below has a request that a significant addition or re-write be made to this article for which that user has an actual or apparent conflict of interest. The backlog is very high. Please be extremely patient. There are currently 635 requests waiting for review. Please read the instructions for the parameters used by this template for accepting and declining them, and review the request below and make the edit if it is well sourced, neutral, and follows other Wikipedia guidelines and policies. |
Disclosure: I have a conflict of interest in relation to Micro Mobility Systems because I work as a consultant for the company. I have disclosed this on my user page and I'm requesting review rather than editing the article directly.
The current article has multiple issues including a promotional content notice, out of date and weak sources, and various citation issues.
Key changes in the proposed rewrite:
- Removes any out of date or unsourced statements
- Replaces promotional/product-focused content with a neutral company overview.
- Uses higher authority more trustworthy independent sources
Proposed revised article:
Extended content |
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History[edit]Wim Ouboter developed the kick scooter in Zürich in 1990 as a short-distance, last-mile transport solution for adults.[4][1] His early scooters were collapsible and designed for adult use.[1] Micro Mobility Systems was founded in 1996.[1][2] In 1998, U.S. sports company K2 agreed to market the kickboard.[5] Ouboter also partnered with JD.com's bicycle unit in China for production, and sales began in Japan in 1999.[1] Micro scooters were unveiled at an international show in 1999.[5] By 2001, Micro Mobility Systems had sold 2 million non-motorized scooters.[2] Micro first electrified its scooters in 2013.[1] In 2016, the company announced the Microlino, a compact electric car inspired by the BMW Isetta, and showed a prototype at the Geneva Motor Show.[1] In 2020, Fast Company ranked Micro Mobility Systems fifth on its list of the most innovative companies in Europe.[6] Company overview[edit]Micro Mobility Systems is headquartered in Küsnacht, near Zürich.[5][7] Founder Wim Ouboter is chief executive of the company.[8][9] His wife, Janine, runs the finances,[10] and Ouboter works with his sons Merlin and Oliver, who are part of the management board.[7] Production and distribution are outsourced; the company focuses on product development, marketing, and order processing and shipping.[5] Micro Mobility Systems is listed as a member of 1% for the Planet.[11] Products[edit]Scooters[edit]Micro's product line includes two- and three-wheeled scooters for children and adults.[1] The scooter range includes models such as the Micro Mini and Micro Maxi for children and the foldable Micro Sprite.[12] Microlino[edit]The Microlino is a compact electric vehicle developed by Micro Mobility Systems and inspired by the BMW Isetta.[1][13] A prototype was shown at the Geneva Motor Show in 2016.[1] A redesigned version, the Microlino 2.0, was unveiled in 2020.[13] Partnerships[edit]Micro has collaborated with automotive companies on co-branded mobility products. Peugeot partnered with Micro to create the PEUGEOT MICRO e-Kick, which launched in Europe in November 2016.[14] BMW Group partnered with Micro Mobility Systems to launch the BMW E-Scooter in September 2019.[15] Mercedes-Benz partnered with Micro to create a co-branded electric scooter.[16] Awards and recognition[edit]Micro products have received Red Dot Design Awards, including for the mini2go (2014) and the micro kids luggage junior (2021).[17][18] In 2016, the Mini Micro Deluxe and Maxi Micro Deluxe received Gold awards from the Oppenheim Toy Portfolio Best Toy Awards.[19][20] In 2026, the Mini Micro Rock & Go LED Scooter was a finalist in the Infant/Toddler category at the Toy of the Year Awards, organised by the Toy Association.[21] References[edit]
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— Preceding unsigned comment added by Darren Jon Sheffield (talk • contribs) 10:53, 7 May 2026 (UTC)
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