Talk:Lonely Planet

Recommended corrections from Lonely Planet

We’re keen for the Wikipedia page about our brand to be as accurate as possible. Rather than amending any factual inaccuracies ourselves, we thought the most impartial thing to do would be to note here in the Talk section our recommended corrections, for other users to make if they agree with the validity of them. These are in order as they appear in the article from top to bottom. Thanks. -- Seb, Social Communications Manager for Lonely Planet (London office).

SIDE BOX COPY

Current text: Founded 1972 Correction: Founded 1973 Source: ‘The Lonely Planet Story’ by Tony & Maureen Wheeler (published September 2010, ISBN: 9781742202303). Page: 204. http://shop.lonelyplanet.com/world/the-lonely-planet-story/

Current text: Under key people, Gus Balbontin is listed as the CTO. Correction: Gus Balbontin is no longer the CTO. Source: No up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

MAIN ENTRY COPY

Current text: ‘As of 2011, the company had sold 120 million books since inception and in early 2014, it had sold around 11 million units of its travel apps.[5]’ Correction: It has printed 130 million. And, this many apps have been downloaded, not sold. Source: No up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

Current text: ‘Other Lonely Planet offices are spread throughout the world, in locations such as London, United Kingdom (U.K.); Beijing, China; and Delhi, India.[5]’ Correction: Office also in Oakland, U.S. Source: http://www.lonelyplanet.com/contact/

Current text: ‘Other travel guide brand names also emerged in the early 1970s, such as Rough Guides and Bradt.[10]’ Correction: Rough Guides started in 1982 Source: http://www.roughguides.com/about-us/

Current text: ‘The six-person Oakland, U.S. team was also dismissed and, overall, many of the positions that were removed were content and editorial positions.[5]’ Correction: A sales and marketing team still operates out of that office, and our US warehouse remains in operation there. Source: No up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

Current text: ‘Lonely Planet's much-vaunted website has seen a 48% decrease in traffic over the last 11 months.[26] There has been no announcement yet of the 'new content model', promised in 2013.’ Correction: This is inaccurate for the period: September 2013 to September 2014 Source: https://siteanalytics.compete.com/lonelyplanet.com?t=site_profiles&q=lonelyplanet.com

• Note: the US is the largest geographic segment of site traffic.

Current text: ‘Lonely Planet's online community, the Thorn Tree,[27] was created in 1996. It is used by over 600,000 travelers to share their experiences and look for advice.’ Correction: The size of our user base is more than 1 million. Source: http://www.communitymanagers.nl/2010/07/25/interview-with-venessa-paech-community-manager-for-lonelyplanet-com/

• Note: the Thorntree community has grown since the publishing of this article.

Current text: ‘The Lonely Planet website includes travel articles, destination and point of interest guides, hotel, hostel and accommodations listings, and the ability to rate and review sites and restaurants.’ Correction: Rating and reviewing sites and restaurants was removed in December 2012. Source: No up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

Current text: ‘Now, the forum is regulated regularly and allows users to flag responses they deem inappropriate or not relevant.’ Correction: An abuse reporting system was introduced in the third iteration of the forums and has been a feature of the site since 2002. Source: No up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

Current text: ‘In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller in the UK, and in 2010, it launched the Indian[31] and the Argentine[32] editions. Its Korean edition, with a digital edition for iPad, was launched in March 2011.[33] Also, its Chinese version was launched in Mainland China in Aug, 2012.’ Correction: Digital edition of Lonely Planet Traveller (UK) for iPad was launched 2012. The Lonely Planet Magazine is published in the following different editions: Argentina, France, Germany, Spain, Thailand, China, Taiwan, India, Korea & Singapore Additionally, Lonely Planet guidebooks are published in 12 languages (other than English): French, German, Italian, Spanish, Brazilian Portuguese, Chinese, Korean, Danish, Norwegian, Czech, Hebrew & Russian. Source: No singular up-to-date online source, but this can be verified by getting in touch with the company via emailing http://www.lonelyplanet.com/contact/

Link Rogue planet?

Should the disambiguation clause of this article also link Rogue planet? I'm not a native speaker of English and came here looking for the topic of that article, because it seemed like an obvious title for what I wanted to know. Some more searching was then needed to find the other article. -- 194.39.218.10 (talk) 13:24, 30 October 2020 (UTC)

Suggested logo update from Lonely Planet

I am a employee at Lonely Planet.

Recently I made a small edit to the infobox to reflect that headquarters of Lonely Planet is now Fort Mill, South Carolina. Lonely Planet's parent Red Ventures are based there.

Further to this, Lonely Planet have updated their logo as of December 6 2021, which is now live on its website.

I have been unable to upload the logo myself to this point without triggering several restriction notices on filename and type of image.

I would welcome suggestions on how to make this change.

Tomhalltravel (talk) 11:56, 8 December 2021 (UTC)Tom Hall — Preceding unsigned comment added by Tomhalltravel (talk • contribs) 11:40, 8 December 2021 (UTC)

Suggested updates to Lonely Planet article

Hello editors,

I would like to suggest a few updates to the Lonely Planet article based on factual changes to information given, recent reporting and company announcements.

Disclosure: I work for Lonely Planet, and am requesting these changes rather than editing the article directly in accordance with Wikipedia's conflict-of-interest guidance.

In the fact box, Philippe Von Borries is listed as CEO. Please change to Paul Yanover (December 2024-present). Source: Red Ventures leadership biography for Paul Yanover

Please change No. of employees: 400 staff, 200 authors to 130 staff, 450 contributors. Source: and Fast Company: Lonely Planet turns its guidebooks into a next-gen travel app

Suggested additions to text:

Lonely Planet launched a new app in March 2026, featuring destination guides, maps, recommendations, itinerary planning, and AI-assisted travel tools. Source: Fast Company: Lonely Planet turns its guidebooks into a next-gen travel app

Elsewhere was renamed as Lonely Planet Journeys, in late 2025 as a bookable travel-planning offering. Source: PhocusWire: Lonely Planet launches travel app and expands digital platform strategy

Thank you for your consideration. Eorcenwald (talk) 09:09, 4 June 2026 (UTC)

Partly done: Can you provide a better source for 130 staff, 450 contributors", I could only see the number of writers Aloneinthewild (talk) 21:11, 29 June 2026 (UTC)