Talk:Faherty Brand

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This article reads like an advertisement -- see "rather than appropriating". I'll look more into the brand and see what I can change/add to enrich the article, and add more of an encyclopedic tone. Col99100 (talk) 20:08, 30 November 2023 (UTC)

Section updates and additions

Hi, this article could use some updating and cleanup. Here are some initial suggestions:

Please add to the History section:

• Alex and Mike grew up in Spring Lake, New Jersey, where they were exposed to surfing culture. They developed the brand based on their time spent on the Jersey Shore.
• In early 2020, the company opened 13 stores and by 2026 had opened over 80 stores.
• In March 2026, Faherty Brand opened a store in Biarritz, France.

Please add a "Sustainability" section that incorporates the content in the "Second Wave Resale Program" subsection as well as the following information:

Faherty Brand is a certified B Corporation, a member of One Percent for the Planet, and donates 1% of its revenue to environmental initiatives. The company uses recycled polyester yarn made from water bottles. In February 2025, the company began selling a t-shirt made from regenerative cotton that requires less water for production.

References

I am happy for the community's feedback to help bring this article closer to Wikipedia standards. Thank you. Ella77arizona (talk) 14:59, 26 March 2026 (UTC)

I have added in these edits, though I will plan to go back and review the article as a whole at a later time, as it does seem to slightly tilt toward promotional content. Red0ctober22 (talk) 19:28, 2 April 2026 (UTC)

Thanks, Red0ctober22! Ella77arizona (talk) 13:20, 9 April 2026 (UTC)

Done byRed0ctober22. Taking the liberty to update status. ~ JASWE (talk) 05:32, 20 July 2026 (UTC)

Further edits to History section

Hi, I’d like to suggest some further updates to the article, including adjusting the promotional tone, as Red0ctober22 raised above. The History section is not written in chronological order, making it confusing to follow. Below is my suggested updated History section. Please note that I didn't remove any content, just summarized the language and tweaked the order so that it is chronological, and that I merged the "Stores" section here:

Faherty Brand was created in 2013 by twin brothers, Alex and Mike Faherty. The brothers grew up in Spring Lake, NJ, where they spent their childhood surfing and exposed to surfing culture. Alex previously worked in private equity at Cerberus and Mike Faherty worked as a fashion designer for Ralph Lauren, where he learned about fabric mills, design processes, and pattern creation. The brothers founded Faherty Brand with the idea of creating the "perfect" board short, which had both a shorter inseam and added cotton, with a wash technique for softness and comfort. In 2013, Faherty Brand released its first full clothing line in a "Beach Shack on Wheels," which they drove cross-country and sold their line through local boutiques. In 2014, Faherty Brand was sold in department stores such as Barney's, Bloomingdale's and Nordstrom, in addition to a small store in Los Angeles' Fred Segal and about 60 boutique stores. In 2016, they opened the first store in Malibu, California. The company moved to brick-and-mortar retail during the COVID-19 pandemic when the dip in the real estate market allowed the Faherty brothers to purchase stores at a lower price. In the spring of 2020, Faherty Brand launched a full women's collection, with dresses being particularly popular, accounting for 40% of all women's sales.

By early 2020, the company opened 13 stores and by 2026 had opened over 80 stores. Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles, as well as in resort towns. In March 2026, Faherty Brand opened their first international store in Biarritz, France. The brand is sold in over 250 stores worldwide. The company’s supply chain spans Europe, South America, North America, and Asia.

Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.

One of the communities that Faherty Brand has particularly invested in is the Native American community. The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.

References

Pinging Red0ctober22, who mentioned taking another look at the overall article. I hope you'll consider this update. Thank you, Ella77arizona (talk) 13:23, 9 April 2026 (UTC)

These suggestions look good and I have added them, though your links to the locations of Spring Lake and Malibu were links to disambiguation pages, so that fix was the only difference. Red0ctober22 (talk) 00:15, 12 April 2026 (UTC)

Done by Red0ctober22. Taking the liberty to update the status. ~ JASWE (talk) 05:30, 20 July 2026 (UTC)

Updating lead text and Infobox & removing irrelevant sentence

Hello again, to better summarize the article and reflect the recent changes made, please update the lead text to the following:

Faherty Brand is an American clothing company founded by twin brothers Alex and Mike Faherty in 2013. They are a certified B Corporation and have a resale program called "Second Wave." As of 2026, the company has over 80 brick and mortar stores and their clothing brand is sold in over 250 stores worldwide.

Please add to the Infobox:

• A new ‘Products’ parameter with boardshorts, swimwear, casual menswear and womenswear.
• Updated figures for the number of stores: 80+; and number of employees: 500.

Finally, please remove the following sentence in the History section due to WP:CRYSTAL and WP:RELEVANCE:

Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.

References

Pinging Red0ctober22 to review these suggestions. Given the updated language and refined tone to this article, I hope you’ll consider taking down the tag on the page as well. Thank you, Ella77arizona (talk) 13:30, 14 May 2026 (UTC)

Sorry for the delay, I did apply most of these changes. A few notes though:

The proposed "Products" parameter you had isn't exactly how that parameter works. This asks to list specific products that the company sells that are unique to them. For example, Apple's "Products" parameter would have the iPhone, or McDonalds' would have the Big Mac. It is not for general terms like "boardshorts" or "swimwear"

The lead is supposed to be very broad and general, so I feel the information you wanted to list about sustainability goes a little too into detail, though I kept the part about the B Corporation. Red0ctober22 (talk) 01:21, 22 June 2026 (UTC)

Thanks for the updates, Red0ctober22! Ella77arizona (talk) 13:44, 9 July 2026 (UTC)

Partly done: by Red0ctober22. Taking the liberty to help update the status. ~ JASWE (talk) 05:29, 20 July 2026 (UTC)