Talk:Click fraud

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External links

Further information: Wikipedia: External links

Some things just grow during incremental edits and sometimes get out of hand. The "External links" section, one of the optional appendices, was expanded to 9 entries. Three seems to be an acceptable number, and of course, everyone has their favorite to try to add for a fourth. Consensus needs to determine this.

• A tag indicates concerns.

However, none is needed for article promotion.

Some links may be included in WP:ELNO, or What Wikipedia is not (policy) such as WP:NOTREPOSITORY or WP:NOTGUIDE.

• WP:ELDEAD may apply.
• ELCITE applies: Do not use {{cite web}} or other citation templates in the External links section. Citation templates are permitted in the Further reading section. Others, listed below:
• ELpoints #3) states: Links in the "External links" section should be kept to a minimum. A lack of external links or a small number of external links is not a reason to add external links.
• LINKFARM states: There is nothing wrong with adding one or more useful content-relevant links to the external links section of an article; however, excessive lists can dwarf articles and detract from the purpose of Wikipedia. On articles about topics with many fansites, for example, including a link to one major fansite may be appropriate.
• ELMIN: Minimize the number of links.

The External links guideline This page in a nutshell: External links in an article can be helpful to the reader, but they should be kept minimal, meritable, and directly relevant to the article. With rare exceptions, external links should not be used in the body of an article.

Second paragraph, acceptable external links include those that contain further research that is accurate and on-topic, information that could not be added to the article for reasons such as copyright or amount of detail, or other meaningful, relevant content that is not suitable for inclusion in an article for reasons unrelated to its accuracy.

• • Please also note:
• WP:ELBURDEN: Disputed links should be excluded by default unless and until there is a consensus to include them. Please do not add back more links without consensus. Simple solution to facilitate career maintenance tag removal. Move links here for discussion.

Moved links:

• Metwally, Ahmed; Agrawal, Divyakant; El Abbadi, Amr (2007). "DETECTIVES: DETEcting Coalition hiT Inflation attacks in adVertising nEtworks Streams" (PDF). Proceedings of the International WWW conference. IW3C2. pp. 241–250.
• Metwally, Ahmed; Agrawal, Divyakant; El Abbadi, Amr (2005). "Duplicate Detection in Click Streams" (PDF). Proceedings of the International WWW conference. IW3C2. pp. 12–21.
• Majumdar, Saugat; Kulkarni, Dhananjay; Ravishankar, Chinya (2007). "Addressing Click Fraud in Content Delivery Systems" (PDF). Infocom. IEEE.
• Simone Soubusta: "On Click Fraud".
• "Click fraud uncovered - Fiverr advertisers willing to click on ads for $5. Retrieved April 2015
• "How Google Ads is fighting click fraud" Retrieved February 2019 -- Otr500 (talk) 06:57, 12 July 2025 (UTC)

Proposed Edit — Conflict of Interest Disclosure

I am editing under the username SpiderAF-ResearchTeam and work for Spider AF, an ad fraud prevention company. Per Wikipedia’s conflict of interest guidelines, I will not directly add promotional material. Instead, I am suggesting factual, verifiable updates to improve the accuracy of this article.

The lead section currently defines click fraud but does not include recent global statistics or industry-specific impact figures. I propose adding the following paragraph **after the opening definition of click fraud, before the “Pay-per-click advertising” section**:

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According to Spider AF’s 2025 Annual Ad Fraud White Paper, which analyzed more than 4.14 billion advertising clicks in 2024, the average global click fraud rate across major media platforms was **5.12%**, with some networks experiencing rates as high as **46.9%**. In certain cases, up to **51.8%** of a company’s advertising budget was found to be impacted by click fraud. The report estimated total global losses from click fraud and related ad fraud activities at **US $37.7 billion** in 2024. Industry-specific analysis found the **financial sector** had the highest rate at **14.3%**, followed by **telecommunications** (11.1%), **real estate** (7.6%), and **education** (4.3%).

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• • Rationale:**

This addition updates the article with the latest measured click fraud rates and economic impact, as well as identifying industries most heavily affected. The source is publicly accessible, non-promotional, and verifiable.

SpiderAF-ResearchTeam (talk) 06:24, 15 August 2025 (UTC) SpiderAF-ResearchTeam (talk) 06:24, 15 August 2025 (UTC)

References