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Talk:ActivTrak

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Latest comment: 1 month ago by Wikipedian-in-Waiting in topic Update requests June 2026

Feedback from New Page Review process

[edit]
Latest comment: 6 years ago1 comment1 person in discussion

I left the following feedback for the creator/future reviewers while reviewing this article: Nice work!.

North8000 (talk) 14:20, 12 May 2020 (UTC)Reply

Update requests June 2026

[edit]
Latest comment: 1 month ago3 comments2 people in discussion

I’d like to offer ideas for improving this article. It contains primary sources and missing citations that I suggest be with reliable secondary sources. I’m an employee of ActivTrak so I’ll leave requests for editors to evaluate. Thanks!

1. What I think should be changed:

In the History section, please replace the first sentence of the first paragraph.

Change from:

ActivTrak was founded in 2009 by Herb Axilrod and Anton Seidler in Dallas, Texas. ActivTrak's first on-demand software product launched in 2012, and the workforce analytics platform launched in 2015.

Change to:

ActivTrak was founded in 2009[1][2] by Herb Axilrod and Anton Seidler in Dallas, Texas.[3]

Why I think it should be changed:

There were no citations so I added reliable sources for the statements that could be verified.

2. What I think should be changed:

In the History section, please remove the second and third sentences of the first paragraph.

It uses data sourced from more than 9,500 customers and 900,000 users[citation needed].

Why I think it should be changed:

This information has no source.

3. What I think should be changed:

In the History section, please replace the first sentence of the second paragraph.

Change from:

In 2019, ActivTrak raised $20 million in a Series A round of funding with Elsewhere Partners, a growth-stage venture capital firm that principally invests in B2B[clarification needed] startups.[4] 4.

Change to:

In 2019, ActivTrak raised $20 million in Series A funding[3] from the growth-state venture capital firm Elsewhere Partners[5]. The company said the funding would support the establishment of its headquarters in Austin, Texas.[3]

Why I think it should be changed:

Replacing a bad source (press release) and rewriting to provide fundamental details about the company’s funding and expansion verified by reporting in reputable news sources.

4. What I think should be changed:

In the History section, please add a new fourth paragraph:

In 2020, the company started a productivity lab to study workplace trends using data analysis and collaboration with subject matter experts.[6]

Why I think it should be changed:

The suggested sentence adds information about the company’s development beyond its core software product, based on reporting in a high quality news source.

5. What I think should be changed:

In the Products section, please replace the first paragraph.

Change from:

ActivTrak is a workforce analytics and productivity platform that uses reports, dashboards, and data analysis.[7]

Change to:

ActivTrak is a workforce analytics and productivity platform.[8]

Why I think it should be changed:

Replacing a deprecated source (Forbes Contributor) and rewriting the sentence based on reporting in a high quality, editorially credible source.

6. What I think should be changed:

In the Products section, please replace the second paragraph:

Change from:

The platform uses machine learning (AI)[9] to collect and analyze user activity data and produce reports about workforce productivity. The software runs on Microsoft Windows, Mac, Chrome, Terminal Services, and VDI.[10] It includes the ActivTrak Agent, which runs in the background and collects data. It responds to user activity, sensing mouse and keyboard movement in the active window(s) of the user's device. This data is collected and stored in a database that aggregates the data based on the user's request. ActivTrak does not utilize keystroke logging, content scraping, camera access, video recording or mobile device monitoring.[11] The database leverages data analytics to generate account and team benchmarks, and identify productivity patterns and outliers[citation needed].

Change to:

The ActivTrak Agent runs in the background and collects data in response to user activity.[12] Data is collected for analysis and reporting purposes, excluding non-business activities and sensitive information, in accordance with CCPA, GDPR, HIPAA, and SOC 2 Type 2 requirements.[13] ActivTrak does not utilize keystroke logging, content scraping, camera access, video recording or mobile device monitoring.[14]

Why I think it should be changed:

The suggested paragraph replaces statements sourced to a company website, company PDF, and unsourced website with similar statements that are verified in independent, reliable sources.

7. What I think should be changed:

In the Products section, please add the following as the final sentence of the second paragraph:

The cloud-based software captures desktop activity logs and provides dashboards and reports showing workers’ web usage, application usage,[15] and time categorized as “productive” or “unproductive.”[16] The software can capture screenshots, block websites, and create alarms for suspicious activity.[15]

Why I think it should be changed:

The suggested statements provide a basic description of the company’s products and services - which is necessary for an encyclopedic understanding of the topic - based on reporting in editorially credible sources.

8. What I think should be changed:

Please replace the Awards section:

Change from:

“Awards”

  • Built In, 100 Best Midsize Places to Work in Austin, 2025[17]
  • G2, Winter: Best Estimated ROI, High Performer, Best Relationship, Best Support, Users Most Likely to Recommend, Easiest Setup, Easiest Admin, Best Meets Requirements, Users Love Us, 2025[18]
  • TrustRadius, Buyer’s Choice, 2025[19]
  • Deloitte Technology Fast 500, No. 468 Fastest-Growing Company, 2024[20]
  • Product Marketing Alliance, AI Marketing Innovation, 2024[21]
  • Fortune Best Workplaces in Technology™, 2024[22]
  • Inc. 5000, No. 2335 of America’s Fastest-Growing Private Companies, 2024[23]
  • Fortune Best Workplaces in Texas™, 2024[24]
  • Reworked IMPACT Gold Award: Most Innovative Workplace Productivity Solution, 2024[25]
  • TrustRadius, Most Loved, 2024[26]
  • Great Place To Work-Certified™, 2024[27]
  • Inc. 5000 Regionals: Southwest, 2024[28]
  • Brandon Hall Group, Best Advance in HR Predictive Analytics Technology, 2024[29]

Change to:

ActivTrak has appeared on the Deloitte Technology Fast 500[30] and Inc. 5000 lists. [31]

Why I think it should be changed:

I’ve rewritten to include only notable awards.

Thanks for looking over these suggestions. Mopac2026 (talk) 18:12, 15 June 2026 (UTC)Reply

I can't access the WSJ right now, so I'll return and look at those citations you recommend at a later time.
 Done 1. Request to cite founding date and location with links to Inc., Pitchbook, and Venture Beat
Partly done 2a. Request to remove sentence with number of customers and users, due to "citation needed" flag. Instead of removing, I added citations, clarified dates, and moved it up to the introductory text since it's current not historical.
Partly done 2b. Request to remove sentence with dates of first on-demand software product launch (2012) and workforce analytics platform launch (2015), due to "citation needed" flag. This information was added to the article as part of a bigger edit in August 2021, and originally was more precise: 'ActivTrak's first software-as-a-service (SaaS) product launched in 2012 and the workforce analytics platform launched in 2015.' I deleted the mention of a platform, assuming that was the 2016 redesigned dashboard. To address the other, I added more historical information to provide context and also added citations.
Not done for now 3a. Request to change sentences about the 2019 funding to emphasize that the VC was "growth-state" instead of "growth-stage" and not mention that they "principally invest in B2B startups". This is in the same citation recommended for the addition of a statement about headquarters (3b, below). When I can access the WSJ, I'll return to this.
 Done 3b. Request to mention that in 2019, Elsewhere Partners stated they were supportive of making the Austin location headquarters.
Partly done 4. Request to reword sentence about the Productivity Lab. Reworded sentence mostly as suggested, but made clear that the lab is more about using aggregate data from ActivTrak's clients than it is a think-tank of productivity experts. However, I also added a few examples of the research coming out of the lab.
Not done for now 5. Request to drop mention of reports and dashboard, and exchange citation for one in WSJ. I can't access the article now, but will try again later.
 Not done 6a. Request change to sentence in Products section, to not mention machine learning and to use passive words to smooth over what triggers the data collection, and change citation. Business.com is not a better citation that the ActivTrak website, because it's just advertising—I see it's cited elsewhere in this article, and I'll try to find something better for that. The wording is more specific and clear than the proposed rephrasing.
 Done 6b. Removed sentence that lists where the software runs (Windows, Terminal Services, etc.) and citation to marketing flyer.
 Not done 6c. Request removing sentence that states the agent runs the background when collecting data that's triggered by mouse jiggles and keyboard activity. This is a plain-English explanation of generally how the software works, and is balanced well by the sentences about its limits.
 Done 6d. Changed statement about storing aggregated data to one that specifies data collection follows laws, with better citation.
 Done 6e. Removed sentence about data analytics provided to individual customers about their workers. I folded this meaning into an earlier sentence.
 Done 7. Added mention of specific features, and promoted it to the top of the section as a definition of the product.
 Done 8. Removed some awards, and update citations.
Wikipedian-in-Waiting (talk) 23:31, 22 June 2026 (UTC)Reply
 Not done 3a. Request to change sentences about the 2019 funding to emphasize that the VC was "growth-state" instead of "growth-stage" and not mention that they "principally invest in B2B startups". The suggested WSJ link provides almost no information about ActivTrak, just a general quote about changes in leadership that come with venture capitalist money.
Partly done 5. Request to drop mention of reports and dashboard, and exchange citation for one in WSJ. The suggested WSJ link is about a report that ActiveTrak released based on the aggregated data collected from their customers, about the effects of AI on worker output. Meanwhile, the current sentence is about features (reports, dashboards, data analysis). However, there is now a mention of some of these reports; I will move that down to the "Product" section, and separately I'll add a few more links to WSJ articles about ActivTrak features and uses. Wikipedian-in-Waiting (talk) 17:46, 29 June 2026 (UTC)Reply
  1. ↑ "Company Profile No. 87 ActivTrak". Inc. 2026. Retrieved 4 June 2026.
  2. ↑ "ActivTrak Overview". Pitchbook. Retrieved 4 June 2026.
  3. 1 2 3 Wiggers, Kyle (28 March 2019). "ActivTrak raises $20 million for employee monitoring software". Venture Beat. Retrieved 5 May 2026.
  4. ↑ Partners, Elsewhere (2019-03-28). "ActivTrak Lands $20M Series A Investment From Elsewhere Partners". GlobeNewswire News Room (Press release). Retrieved 2021-08-06.
  5. ↑ Kreutzer, Laura (24 June 2024). "Elsewhere Partners Banks $285 Million for Small Software Deals". Wall Street Journal. Retrieved 4 June 2026. "Companies go through different stages in their growth and sometimes you need different leaders at different stages in the growth cycle," said Selvaggi, who recently served as chief executive of ActivTrak, a digital-workplace software company that Elsewhere backed in 2019.
  6. ↑ Carlson, Kara (2020-11-17). "Austin's ActivTrak raises $50M to grow platform, team". Austin American-Statesman. Retrieved 2026-02-12.
  7. ↑ Brue, Melody. "ActivTrak Provides Insights, Not Surveillance, To Maximize Employee Productivity". Forbes. Retrieved 2024-02-07.
  8. ↑ Smith, Ray A. (11 March 2026). "AI Isn't Lightening Workloads. It's Making Them More Intense". Wall Street Journal. Retrieved 14 May 2026.
  9. ↑ "ActivTrak Raises $50 Million in Series B Funding Led by Sapphire Ventures". ActivTrak. Retrieved 2021-12-09.
  10. ↑ "Empowering team productivity through Workforce Analytics" (PDF). ActivTrak.
  11. ↑ "ActivTrak Review and Pricing in 2026". business.com. Retrieved 2026-02-12.
  12. ↑ "ActivTrak Review and Pricing in 2026". business.com. Retrieved 2026-02-12.
  13. ↑ Behnke, Kim. "ActivTrak Review: Pros, Cons, Features & Pricing". People Managing People. Retrieved 4 June 2025.
  14. ↑ "ActivTrak Review and Pricing in 2026". business.com. Retrieved 2026-02-12.
  15. 1 2 Wiggers, Kyle (17 November 2020). "ActivTrak raises $50 million to measure remote workers' productivity". VentureBeat. Retrieved 5 May 2026.
  16. ↑ Varner, Maddy (23 December 2021). "Public Agencies Are Buying Up AI-Driven Hiring Tools and "Bossware"". The Markup. Retrieved 5 May 2026.
  17. ↑ "100 Best Midsize Companies to Work for in Austin, TX 2025". Built In. 2013-01-01. Retrieved 2026-02-12.
  18. ↑ "The G2 on ActivTrak". G2. Archived from the original on 2025-12-30. Retrieved 2026-02-12.
  19. ↑ "ActivTrak Reviews & Ratings 2026". TrustRadius. Retrieved 2026-02-12.
  20. ↑ "2025 Technology Fast 500 Award Winners | Deloitte US". www.deloitte.com. Retrieved 2026-02-12.
  21. ↑ "Client Challenge". www.productmarketingalliance.com. Retrieved 2026-02-12.
  22. ↑ "Fortune Best Workplaces in Technology™ 2024". Great Place To Work®. Retrieved 2026-02-12.
  23. ↑ "Inc. 5000 2024: Meet the Companies Building the Future". Inc.com. Archived from the original on 2026-02-07. Retrieved 2026-02-12.
  24. ↑ "Fortune Best Workplaces in Texas™ 2024". Great Place To Work®. Retrieved 2026-02-12.
  25. ↑ "Reworked Announces 2024 Employee Experience Leader of the Year and IMPACT Award Honorees". reworked.co. Retrieved 2026-02-12.
  26. ↑ Susko, Becky. "Wrapped in Love: Unveiling the 2024 TrustRadius Most Loved Award Winners". TrustRadius for Vendors. Retrieved 2026-02-12.
  27. ↑ Work, Great Place To. "ActivTrak". Great Place To Work®. Retrieved 2026-02-12.
  28. ↑ "ActivTrak is a 2024 Inc. 5000 honoree". Inc.com. Archived from the original on 2024-09-18. Retrieved 2026-02-12.
  29. ↑ "WINNERS". www.excellenceawards.brandonhall.com. Retrieved 17 February 2026.
  30. ↑ "2025 Technology Fast 500 Award Winners | Deloitte US". www.deloitte.com. Retrieved 2026-02-12.
  31. ↑ "Company Profile No. 87 ActivTrak". Inc. 2026. Retrieved 4 June 2026.
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