SHEGLAM
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| Type | Private |
|---|---|
| Industry | Cosmetics |
| Founded | 2019 |
| Founder | Sylvia Fu[1] |
| Headquarters | |
Area served | Global |
| Products | Makeup, Skincare |
| Parent | SHEIN |
| Website | SHEGLAM |
SHEGLAM is a cosmetics brand that was launched in 2019 by the e-commerce company SHEIN,[2] Founded in Singapore, SHEGLAM uses direct-to-consumer business model. The brand markets to young consumers via social media platforms such as Instagram, TikTok, and YouTube, where influencers promote its products.[3][1]
Products
[edit]
SHEGLAM cosmetics including foundations, eyeshadows, lipsticks, and skincare items. The brand is Leaping Bunny certified and its products are cruelty-free[4][2]
Its catalog includes:[2]
- Face: foundations, concealers, primers, blushes, bronzers, highlighters, setting powders, and setting sprays
- Eyes: eyeshadow palettes, eyeliners, mascaras, brow gels, and lashes
- Lips: lipsticks, lip liners, glosses, and liquid lipsticks
- Tools: makeup brushes, sponges, and other beauty tools
Marketing and growth
[edit]SHEGLAM initially focused its marketing efforts on the US market, but by 2023 had expanded to Europe, the Middle East and Australia.[2][5]
SHEGLAM made its brick and mortar debut at the UAE's Mall of the Emirates in November 2023 at department store Centrepoint. As of June 2024[update] it had over 150 stores in the Gulf Cooperation Council (GCC).[5]
In September 2022 the company held a joint promotion with the Harry Potter franchise,[6] and in November 2022 held a pop-up event with American actress and singer Ashley Tisdale.[7]
See also
[edit]References
[edit]- 1 2 "How Founder Sylvia Fu Broke Barriers in the Affordable Beauty Space". Marie Claire.
- 1 2 3 4 "Just How Big Is Shein's Flagship Beauty Brand, SheGlam?". Women's Wear Daily. 18 June 2024.
- ↑ "The Rise of SHEGLAM as a Beauty-Industry Superstar". Elle.
- ↑ "SHEGLAM Earns Cruelty Free International Leaping Bunny Programme Approval". PR Newswire. 1 November 2022. Retrieved 20 September 2024.
- 1 2 "SHEGLAM celebrates stunning growth in the GCC". Zawya (Press release). Retrieved 20 September 2024.
- ↑ "Tim Burton's The Corpse Bride Has Arrived In a New Makeup Collection". allure. Retrieved 20 September 2024.
- ↑ "Ashley Tisdale Goes Western in Cowboy Boots & Blazer Dress for Sheglam's Glam House Pop-Up Event". Footwear News. Retrieved 20 September 2024.