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Robeks

From Wikipedia, the free encyclopedia
Robeks Fresh Juices & Smoothies
TypePrivate
Founded1996; 30 years ago (1996)
HeadquartersLos Angeles, California
Number of locations
100+
Websiterobeks.com
Robeks store on Balboa Blvd., Encino, CA - 2019 Updated

Robeks is a smoothie franchise chain headquartered in Los Angeles, California. The company was founded in 1996 by David Robertson, a former investment banker.[1][2] As of July 2024, the company has over 100 franchise locations.[3]

Background

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Peter Bickford was a Wall Street banker and his wife Katrina ran a landscape design business. They were introduced to Robeks by Kela Alstrup, a franchise broker. The Bickfords "were hooked by the idea of providing healthy food in a colorful, high energy setting."[4] The Bickfords opened the first Robeks franchise in New England.

In 2017, Robeks introduced a new menu. In February 2018, Robeks launched their new Online Ordering program allowing customers to place orders from their desktop or mobile devices. The cornerstone of the program is a new mobile app that is now available to the public. In the summer of 2018, Robeks introduced three floral infused lemonades in anticipation of the summer heat: Rose, Hibiscus, and Lavender.

References

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  1. Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
  2. Diane Seo, "Getting All Juiced Up: Hot Sector of Retail Beverage Trade Hopes to Emulate Starbucks' Success", Los Angeles Times, May 17, 1997.
  3. "Robeks launches Bikky's CDP across all 100+ locations". GlobeNewswire. Retrieved 12 Dec 2024.
  4. Tom Connors, "Region's First Robeks Offers Healthy Alternatives", The Hour, September 1, 2004.
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