OR Group
 | |
Native name | Обувь России |
|---|---|
| Type | Public company |
| Industry | Retail |
| Founded | 2003 |
| Founder | Anton Titov |
| Defunct | 28 July 2025 |
| Headquarters | Novosibirsk, Russia |
Area served | Russia |
Key people | Anton Titov |
| Products | Shoes |
| Website | obuvrus |
OR Group (Russian: Obuv Rossii lit. 'Shoes Russia Group') was a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov.[1] The company manufactured shoes at its two factories and sold them under a number of brands including Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette at stores across Russia. The company became bankrupt in 2025.[2]
History
[edit]The company was founded in 2003 in Novosibirsk.[3]
In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.[4]
In 2010, the firm has signed a one-year advertising contract with singer Valeriya.[5]
In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.[6][7]
In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.[8]
In July 2025, the company was declared bankrupt by the Moscow Arbitration Court.[9]
Factories
[edit]The company owned two shoe factories in Novosibirsk and Berdsk.[8][10]
Brands
[edit]The company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised.[8]
Rossita
Westfalika
See also
[edit]References
[edit]- ↑ Сибирский башмачник. Коммерсантъ.
- ↑ «Обувь России» купила в Новосибирске бывший офисный комплекс «Белона». Тайга.инфо.
- ↑ "Обувь России" сменит название. Интнрфакс.
- ↑ Тапочки в рассрочку. Ведомости.
- ↑ Певица Валерия стала лицом обувной сети «Вестфалика». Коммерсантъ.
- ↑ «Обувь России» в кризис увеличит производство вдвое. РБК.
- ↑ «Обувь России» приобрела компанию S-TEP. Коммерсантъ.
- 1 2 3 «Обувь России» начала размещение выпуска облигаций на ₽1,5 млрд. РБК+.
- ↑ "A Moscow court declared the parent company of OR Group bankrupt" (in Russian). АО Бизнес Ньюс Медиа. July 31, 2025.
- ↑ Обуви не дали ходу. Коммерсантъ.