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Nekomata Okayu

From Wikipedia, the free encyclopedia

Nekomata Okayu
猫又おかゆ
Nekomata Okayu as designed by Kamioka Chiroru
OccupationVTuber
YouTube information
Channel
Years active2019–present
Subscribers2.13 million
Views752 million
Last updated: August 7, 2026
Websitehttps://hololive.hololivepro.com/en/talents/nekomata-okayu/

Nekomata Okayu (Japanese: 猫又おかゆ) is a Japanese VTuber affiliated with Hololive Production. She debuted as a part of Hololive Gamers on April 6, 2019.

Career

[edit]

Nekomata debuted as a VTuber with Hololive Production's group Hololive Gamers on April 6, 2019. She was Gamers's third member, after Shirakami Fubuki and Ookami Mio [jp], who had both urged Nekomata to interview for the company. She received a job offer the same day she interviewed with the then-small company's president Matoaki Tanigo. After joining the company, Nekomata made a job recommendation for her friend, and as a result Inugami Korone debuted in Hololive Gamers shortly after her. Nekomata is close friends with Inugami and they are referred to together as "OkaKoro".[1] She is also close with Oozora Subaru from Hololive's 2nd generation, who credits Nekomata for showing her how to have fun playing video games.[1]

Nekomata's character, illustrated by Kamioka Chiroru, has purple hair and is cat-themed.[1] Nekomata's character's birthday is February 22, National Cat Day in Japan.[2] Around the time of her debut, Nekomata had a tomboyish character with her bob cut and the traditionally masculine pronoun boku that she refers to herself with, but over time, she became known for her openness towards sexual topics and double entendres.[1]

Nekomata is also known for her ASMR content. After a few months of streaming and to celebrate reaching 40,000 subscribers on YouTube. Before 2021, she streamed ASMR irregularly every few months, and after 2021 the frequency greatly increased. Compared to other members of Hololive who do ASMR, her voice is lower and softer. Many viewers find Nekomata's voice pleasant and consider her good at doing ASMR. She is present in multiple of Hololive's voice packs, and, as of 2024, she streamed situational ASMR in YouTube member streams.[1]

In July 2019, Nekomata began collaborating with Nijisanji-affiliated VTuber Shiina Yuika [ja], whose character was also illustrated by Kamioka, in a casual conversation format. They have frequently collaborated, which gained attention from other VTubers and viewers because it is rare for Nijisanji and Hololive VTubers to collaborate frequently.[1] In 2023, according to livestreaming analytics website Streams Charts, Nekomata's average viewership of 10,500 was tenth-highest among VTubers.[3] In October 2024, Nekomata was a speaker at a Meta Quest event for the video game Triangle Strategy.[4]

Music

[edit]

In an interview, Nekomata said that since she was young she has liked Vocaloid songs and Ringo Sheena.[5] Nekomata released her first song, the synth-pop "Mogu Mogu YUMMY!", in 2021. On September 6, 2022, she released her debut album, Poisonya Syndrome.[1] On September 30, 2022, Nekomata performed at a solo concert at Tachikawa Stage Garden [ja].[2][6][7][8][9] In February 2024, three of Nekomata's songs were permanently added to the rhythm game Sound Vortex Exceed Gear.[10] Nekomata released the single "NekoKaburi Na" on February 22, 2024, after performing it in a birthday concert, with a music video made by people experienced in the anime industry.[11] She was also part of the Hololive music group Blue Journey.[12] She has performed at concerts and released original songs with Hololive Gamers.[13] Nekomata's second album, Personya Respect, was released on May 14, 2025, including nine songs.[14] Later in the month, she performed her second concert at Pia Arena MM in Yokohama.[2]

Visual novels

[edit]

Entergram has released two visual novels centered on Nekomata, Okayunyumu and its sequel Okayunyumu R.[a][15][16][17][18][19][20][21][22][23][24][25][26] The first game's ending theme was an original Nekomata song by Yoh Kamiyama.[2] The sequel was favorably reviewed by Famitsu.[27]

Discography

[edit]

Studio albums

[edit]
Title Album details Peak chart positions Sales
JPN
[28]		 JPN
Comb.
[29]		 JPN
Hot
[30]
Poisonya Syndrome 13 12 10 JPN: ≥6,265[31]
Personya Respect
  • Released: May 14, 2025
  • Label: Cover Corp.
  • Formats: CD, digital download, streaming
 6 6 — JPN: ≥12,529[32]
"—" denotes releases that did not chart.

Singles

[edit]

As lead artist

[edit]
Title Year Peak chart positions Album
JPN
DL
[30]
"Mogu Mogu YUMMY!" (もぐもぐYUMMY!) 2021 47 Poisonya Syndrome
"Detabarecat" (デタバレネコ) 2022 49
"Doku no Oujisama" (毒の王子さま) —
"Adieu, Salauds" (アデュー、サロー) 50
"Swallow the Venom" (毒杯スワロウ) 73
"Neko Kaburi-Na" (ネコカブリーナ) 2024 — Personya Respect
"Just a Kiss" (キスだけでいいから) 2025 —
"Decogradation" (デコグラデーション) —
"Gazania" (ガザニア) —
"Kurukuru Cruise"
(with Ninomae Ina'nis)		 — Non-album single
"Mata Okaeri" (また、おかえり。) —
"Non Delicious" (ノンデリシャス) 2026 — TBA
"—" denotes releases that did not chart.


[edit]

As collaborative artist

[edit]

Notes

[edit]
  1. ↑ In Japan, Okayunyumu and Okayunyumu R were released as Okayu Nyumu and Okayu Nyumu R. The English localization removed the space.

References

[edit]
  1. 1 2 3 4 5 6 7 Kusano, Niji (April 6, 2024). "ホロライブ・猫又おかゆ、デビュー5周年に寄せて 自由奔放な振る舞いが魅力な"猫の足跡"をたどる". Real Sound (in Japanese). Retrieved August 7, 2026.
  2. 1 2 3 4 Kohiki-an (February 25, 2025). "【ホロライブ】猫又おかゆさんが生誕祭にて、セカンドライブ＆セカンドアルバム"ぺるそにゃ〜りすぺくと"を発表。ライブは5月28日、ぴあアリーナMMにて開催". Dengeki Online (in Japanese). Retrieved August 7, 2026.
  3. ↑ 白黒. "ホロライブ兎田ぺこら、2023年のVTuber平均視聴者数で1位に　2位はさくらみこ". KAI-YOU (in Japanese). Archived from the original on July 8, 2025. Retrieved August 7, 2026.
  4. ↑ Kawasaki, Yuki (October 29, 2024). "中川翔子、梶裕貴、猫又おかゆ、磯村勇斗らが"推しVR作品"への愛を語る 『渋谷スキランブルフェス』レポート". Real Sound (in Japanese). Retrieved August 7, 2026.
  5. ↑ Murakami, Rena (September 7, 2022). "猫又おかゆ、音楽活動を通して辿り着いた予想外の未来　「応援してくれるみんなが僕のことをアイドルにした」" (Press release). Real Sound. Retrieved August 7, 2026.
  6. ↑ "VTuber・猫又おかゆ1stライブ公式レポート到着". アニメイトタイムズ (in Japanese). Retrieved August 7, 2026.
  7. ↑ "曲ごとに歌声が表情を変える、猫又おかゆ1stライブをリポート。「こんな僕をアイドルにしてくれたのは、まぎれもなくそこにいるキミだった」 | ゲーム・エンタメ最新情報のファミ通.com". Famitsu (in Japanese). October 5, 2022. Retrieved August 7, 2026.
  8. ↑ Murakami, Rena (October 10, 2022). "猫又おかゆ、多彩な歌声でファンに直接届けた感謝の気持ち 戌神ころねも駆けつけた初リアルソロライブを観て". Real Sound (in Japanese). Retrieved August 7, 2026.
  9. ↑ Shimawaki, Shunsuke (September 14, 2022). "「ホロライブゲーマーズ」猫又おかゆの魅力を解説！". Animate Times (in Japanese). Retrieved August 7, 2026.
  10. ↑ Stenbuck, Kite (February 20, 2024). "Nekomata Okayu and Her Songs Will Appear in Sound Voltex". Siliconera. Retrieved August 7, 2026.
  11. ↑ Tan, Melvyn (February 24, 2024). "Blue Lock Director Directs Nekomata Okayu's "NekoKaburi Na" Anime Music Video". Anime Trending. Retrieved August 7, 2026.
  12. ↑ Honda, Yuuki (April 13, 2023). "ホロライブ「Blue Journey」3ヶ月連続で楽曲リリース 宝鐘マリンら23人参加" [Hololive's "Blue Journey" to Release Songs for Three Consecutive Months; 23 Members Participating, Including Houshou Marine]. KAI-YOU (in Japanese). Retrieved March 30, 2026.
  13. ↑ Kobayashi, Yusuke (March 18, 2025). "ホロライブゲーマーズ、さいたまスーパーアリーナでイベント開催決定". KAI-YOU (in Japanese). Retrieved August 7, 2026.
  14. ↑ Matsuhita, Daiki (May 13, 2025). "ＶＴｕｂｅｒ猫又おかゆ２枚目アルバムが力作の理由は…座ってレコーディング「自分の声の特性を生かせると思いました」". Sports Hochi (in Japanese). Retrieved August 7, 2026.
  15. ↑ Hudson, Daniel (October 17, 2024). "Nekomata Okayu Hololive Visual Novel Announced". Siliconera. Retrieved August 7, 2026.
  16. ↑ Stenbuck, Kite (October 24, 2024). "Hololive Visual Novel Okayu Nyumu Will Launch in February 2025". Siliconera. Retrieved August 7, 2026.
  17. ↑ Tan, Melvyn (December 26, 2024). "Opening Movie, CGs from Nekomata Okayu's Visual Novel Released". Anime Trending. Retrieved August 7, 2026.
  18. ↑ Lada, Jenni (April 18, 2025). "Hololive Vtuber Nekomata Okayu Okayunyumu Game English Site Opens". Siliconera. Retrieved August 7, 2026.
  19. ↑ V, Amber (August 7, 2025). "Hololive dating sim's Steam release abruptly postponed one day before planned launch, publishers cite "various circumstances"". AUTOMATON WEST. Retrieved August 7, 2026.
  20. ↑ Liu, Stephanie (August 14, 2025). "Okayu Nyumu Steam Version Lists English Localization". Siliconera. Retrieved August 7, 2026.
  21. ↑ Lada, Jenni (May 1, 2026). "Nekomata Okayu Visual Novel Okayu Nyumu R Will Be in English". Siliconera. Retrieved August 7, 2026.
  22. ↑ Yokoyama, Keiichi (August 6, 2026). "ホロライブ猫又おかゆさん主演ゲーム『おかゆにゅ～～む！R』Steam版、発売前日に延期。前作同様、「諸般の事情」により発売未定に". AUTOMATON (in Japanese). Retrieved August 7, 2026.
  23. ↑ Takenaka, Kosuke (August 13, 2025). "無期延期された猫又おかゆさん主演ゲーム『おかゆにゅ～～む！』Steam版、早くも明日8月14日に配信へ。「諸般の事情」を乗り越えて". AUTOMATON (in Japanese). Retrieved August 7, 2026.
  24. ↑ Yokoyama, Keiichi (September 25, 2025). "『おかゆにゅ～～む！R』正式発表。ホロライブ・猫又おかゆさん主演/プロデュースの新作ゲーム". AUTOMATON (in Japanese). Retrieved August 7, 2026.
  25. ↑ Yokoyama, Keiichi (October 23, 2025). "『おかゆにゅ～～む！R』来年2月26日発売へ。今度は猫又おかゆさんと青森観光デート、二人の仲が深まる旅路". AUTOMATON (in Japanese). Retrieved August 7, 2026.
  26. ↑ Yokoyama, Keiichi (July 3, 2026). "ホロライブ・猫又おかゆさんとの青森観光デートADV『おかゆにゅ～～む！R』Steam版が8月7日配信へ。"ちょっとエッチなミニゲーム"も搭載、甘くてドキドキのふたり旅". AUTOMATON (in Japanese). Retrieved August 7, 2026.
  27. ↑ "『おかゆにゅ～～む！R』猫又おかゆさんとの甘々デートにドキドキが止まらない。野球拳や泡流しなど、本人監修のギリギリを攻めた"際どさ"には拍手を送りたい【先行プレイ】 | ゲーム・エンタメ最新情報のファミ通.com". Famitsu (in Japanese). March 24, 2026. Retrieved August 7, 2026.
  28. ↑ "猫又おかゆのアルバム売上TOP2作品". Oricon News (in Japanese). Retrieved August 8, 2026.
  29. ↑ "猫又おかゆの合算アルバム売上TOP2作品". Oricon News (in Japanese). Retrieved August 7, 2026.
  30. 1 2
  31. ↑ Physical sales (5,168): Digital sales (1,097):
  32. ↑ Physical sales (11,820): Digital sales (709):
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