Media evaluation

Media evaluation is a discipline of the social and logical social sciences and centres on the analysis of media content, rating the exposure using a number of pre-designated criteria commonly including tonal value and presence of key messages.^[1]

References

↑ Evans, W. Douglas; Davis, Kevin C.; Farrelly, Matthew C. (2009). "6: Planning for a Media Evaluation". In Holden, Debra J.; Zimmerman, Marc A. (eds.). A Practical Guide to Program Evaluation Planning: Theory and Case Examples. SAGE Publications, Inc. doi:10.4135/9781452226507. ISBN 978-1-4522-2650-7.

[1] Evans, W. Douglas; Davis, Kevin C.; Farrelly, Matthew C. (2009). "6: Planning for a Media Evaluation". In Holden, Debra J.; Zimmerman, Marc A. (eds.). A Practical Guide to Program Evaluation Planning: Theory and Case Examples. SAGE Publications, Inc. doi:10.4135/9781452226507. ISBN 978-1-4522-2650-7.

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References