Jatz
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| Product type | Food |
|---|---|
| Owner | Arnott's Biscuits |
| Produced by | Arnott's Biscuits |
| Country | Australia |
| Introduced | 1952 |
| Markets | Australia |
| Previous owners | Savoy owned by Brockhoff Biscuits until 1963 merger[1][2] |
| Registered as a trademark in | |
| Tagline | Baked, not fried |
| Website | www |
Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952.[5] The crackers are circular, about 5 cm in diameter, lightly salted on one side and have a scalloped edge.[6] It is typically eaten with cheese, dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and mini varieties. [7]
Savoy
[edit]Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne[8] in 1938.[9] While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves.[2] Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy.[1]
References
[edit]- 1 2 "Revealed: The Difference Between Jatz And Savoy". Triple M. Retrieved 2020-03-13.
- 1 2 "Biscuit Firms Plan Merger". Canberra Times (ACT : 1926 - 1995). 1963-06-06. p. 32. Retrieved 2020-03-13.
- ↑ "Trade Mark 111736 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
- ↑ "Trade Mark 537983 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
- ↑ "Advertising". Sydney Morning Herald (NSW : 1842 - 1954). 1952-10-30. p. 6. Retrieved 2020-03-13.
- ↑ "Jatz Cracker Image".
- ↑ "Arnotts Jatz". Arnotts. Arnotts. Retrieved 31 March 2026.
- ↑ McDonald, Elizabeth (2024-07-17). "The real state of origin: What's the difference between Jatz and Savoy?". Delicious. Retrieved 2024-04-09.
- ↑ "Advertising". Herald (Melbourne, Vic. : 1861 - 1954). 1938-03-12. p. 35. Retrieved 2020-03-13.
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