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Jacob Bredesen

From Wikipedia, the free encyclopedia

Jacob Bredesen

Jacob Jansen Bredesen (born 21 November 1998) is a British–Norwegian marketing executive and former youth politician. He serves as the marketing director for Sagastad, where he is known for campaigns promoting Norwegian Viking heritage. His initiatives, including the sea launch of the Myklebust ship replica and a 2026 FIFA World Cup supporter activation, attracted international attention and engagement. Footage he produced has been utilized by Norwegian state and royal institutions. His work has been featured by international media including appearances on NRK, NDR, [1] and Amazon Prime Video.

Career

[edit]

In 2024, Bredesen directed the digital marketing strategy for the sea launch of the Myklebust ship replica. The campaign reached over 85 million users online[2] and increased the social media following to nearly 100,000, positioning Sagastad as one of the most followed cultural attractions in Norway.[3] During the campaign he managed collaborations with automotive influencer Supercar Blondie.[4][5] and coordinated a Viking wedding[6] with Norway's former Minister of Culture Abid Raja acting as lawspeaker.[7]

In connection to the UNESCO World Heritage bid for the Myklebust Burial Mound with the Norwegian Directorate for Cultural Heritage Bredesen captured footage of an archaeological find that generated viral content, resulting in reports by international media such as Newsweek. [8] [9] [10]

During 2025 Bredesen coordinated a stunt where 2019 Worlds Strongest Man Martins Licis[11][12] pulled the Myklebust ship out a wagon independently.[13][14] [15] [16] He also coordinated a documentary starring Chris Pontius[17] and later entered a partnership with Norwegian TV personality Leif Einar Lothe[18] By February 2025, this established Sagastad as the most-followed cultural institution in Norway.[19] In a 2025 article discussing Norwegian Viking heritage, Forbes described Sagastad as "one of the best examples" of how Viking heritage can be presented, highlighting the interpretation, investment and community engagement.[20] National Geographic noted continued public visibility through content shared on social media, including depictions of Viking raids on cruise ships and humorous voyages inspired by contemporary geopolitical events.[21]

By 2026, under Bredesen's ongoing management, Sagastad had become the most followed attraction in Scandinavia, accumulating over 180,000 followers and hundreds of millions of views.[22] During the April 2026 royal visit by Crown Prince Haakon and Prince Sverre Magnus, Bredesen served on the reception committee and accompanied the royal delegation to the Myklebust burial mound. As part of the official tour, he briefed the Crown Prince on his digital storytelling strategy and its role in expanding the site's international audience.[23]

Later that summer during the 2026 FIFA World Cup, Bredesen engaged with the Norwegian national football team's "Viking row" supporter trend by organizing an event on the Myklebust ship.[24][25][26] The event was coordinated in collaboration with the chant's creator, "MrRowrow", and the national supporter group Oljeberget.[25][27][28]

Digital content from the campaign was shared by Norwegian national team footballer Erling Haaland.[29] Concurrently, the Norwegian Royal House featured drone footage Bredesen had filmed of the royals rowing the ship during their visit in social media broadcasts.[29][30][31] Media assets from the campaign were integrated into efforts by state entities, including Visit Norway and the Norwegian Ministry of Foreign Affairs.[32][33][34][35]

Driven by this momentum Sagastad surpassed 200,000 followers on Instagram and nearly 400,000 followers across all platforms.[36][37]

Bredesen was also responsible for technology at the Sagastad Viking Center.[38][39][40][41] In the role he developed a Virtual reality experience that recreates Nordfjordeid during the Viking Age.[42][43][44][45][46]

Since 2024 he has also been the marketing director for the cruise port in Nordfjordeid.[47][48][49]

Early life and education

[edit]

Background

[edit]

Bredesen was born in the United Kingdom, as the son of the dance teacher and choreographer Candice Bredesen and photographer and painter Tommy Bredesen.[50] His parents had both studied art at the same university.[51] He is the oldest of his siblings[52]

He moved to the small Norwegian town of Florø in 2003 with his family; his father was from the town. His family moved to Nordfjordeid, in Stad Municipality.His mother was busy when the family lived in Florø, consequently she learned little Norwegian. When she was shopping he had to translate for her. [52] This became important in 2006, when Bredesen was only seven years old. He saved the life of his 3-month-old sister, when her face turned blue and she struggled to breathe.[53][54] As his mother knew little Norwegian she called the British emergency number 999 instead of the Norwegian 113. Jacob called the correct number and assisted emergency services.[54][55][56]

When Bredesen was confirmed he traveled to Malawi with the Norwegian Church Aid, to learn about aid work in the region .[57] He was later involved in the youth organization Changemaker. After this his interests moved over to politics he joined the regional youth council[58] and the political party Venstre.[59]

Bredesen attended Eid Upper Secondary School. He then studied International Baccalaureate at UWC Red Cross Nordic in Fjaler Municipality.[59]

Political work

[edit]

Bredesen was the president of Sogn og Fjordane Unge Venstre,[60] and thus also a member of the county council of Venstre in Sogn og Fjordane, and a member of the national board of Unge Venstre.[61]

He was also employed as the election secretary during the 2015 election.[59]

Bredesen was the first sixteen year old to vote in the 2015 municipal election in Eid Municipality[62][63] He was unable to vote in the county elections due to this being a trail for 16 and 17-year-old's being able to vote in select municipalities.[64]

Bredesen has supported more liberal drug laws in Norway, such as legalizing cannabis.[65] He has supported the right for students to freely chose the school they want to attend in the county[66] and expressed that he believes the school days should start later.[67][68] When he lived in Fjaler as a student at UWC he started work on a E-sports class for Dale Upper Secondary School.[69] He has also demanded that asylum seekers get to work as they wait for judgement in Norway.[70] Bredesen has also criticized the Solberg cabinet for not focusing on climate issues.[71]

In 2016 he was opposed to Christian songs being used in the county parliament and said that religion and politics should not mix.[72][73][74] He was later appointed as the chair of the Norwegian Humanist Association in Nordfjord.[75] He has also been a vocal critic of Donald Trump and far-right ideology.[76][77]

Bredesen stepped down from his roles in 2017 to focus on his studies.[78]

In 2023 he was a candidate for Stad Venstre in the municipal elections.[79]

Ventures

[edit]

Bredesen studied game design in England, but dropped out to focus on his own projects.[80][81] Since 2018 he has run the video game company. He has published games on Nintendo Switch, Xbox and PlayStation platforms.[82][83][84][46]

References

[edit]
  1. ↑ Ostseereport - Der Nordfjord – Norwegens unterschätzter Fjord - hier anschauen (in German). Retrieved 24 September 2026 – via www.ardmediathek.de.
  2. ↑ "God morgon Sogn og Fjordane - Distriktsprogram - Sogn og Fjordane". NRK Radio (in Norwegian). 25 November 2024. Retrieved 27 February 2026.
  3. ↑ Reiseliv1, Redaksjonen (21 November 2024). "Sagastad Vikingsenter har nådd over 85 millioner mennesker på sosiale medier". www.reiseliv1.no (in Norwegian Bokmål). Retrieved 27 February 2026.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ↑ Hansen, Marie Izabella (7 August 2024). "Millionar har sett sjøsetting". Sunnmørsposten (in Norwegian Bokmål). Retrieved 27 February 2026.
  5. ↑ Westvik, Fride (7 August 2024). "Sett av millionar på sosiale medium". Fjordenes Tidende (in Norwegian Nynorsk). Retrieved 27 February 2026.
  6. ↑ Åsebø, Kjellrun (2 May 2024). "Jacob var høgt og låg gjennom heile vikinghelga: – Det har vore glede og tårer". Fjordenes Tidende (in Norwegian Nynorsk). Retrieved 27 February 2026.
  7. ↑ Brækstad, Preben (29 April 2024). "Abid Raja «vigslet» i vikingbryllup: – Det var veldig spontant". VG (in Norwegian). Retrieved 27 February 2026.
  8. ↑ Saxena, Astha (1 December 2024). "Archaeologists unearth 150-year secret in major Viking breakthrough". Express.co.uk. Retrieved 27 February 2026.
  9. ↑ "Archaeologists find message in a bottle at Viking site—this is what it says". Newsweek. Archived from the original on 7 January 2026. Retrieved 27 February 2026.
  10. ↑ Buzz, Staff. "In Norway, Viking-era Burial Reveals 19th-century Archaeologist's Hidden Message". News18.
  11. ↑ "Martins Licis Pulled the 16-Ton Viking Ship Myklebust | BarBend". 27 June 2025. Retrieved 27 February 2026.
  12. ↑ Martins Licis (22 June 2025). Could Vikings Do This? One man. 16-Tonne Boat. - Strength Unknown Norway. Retrieved 29 September 2026 – via YouTube.
  13. ↑ "Travel By Dart S6 Episode 1 NORWAY- Part 1: Viking Lifestyle & Traditions - Season 6". Adventure Sports TV. Retrieved 27 February 2026.
  14. ↑ AS, TV 2 (12 February 2025). "Verdens sterkeste mann skal sjøsette verdens største vikingskip". TV 2 (in Norwegian Bokmål). Retrieved 27 February 2026.{{cite web}}: CS1 maint: numeric names: authors list (link)
  15. ↑ Norge i dag: 23. april - NRK TV (Television production) (in Norwegian Bokmål). Archived from the original on 30 April 2025. Retrieved 27 February 2026.
  16. ↑ "Verdas sterkaste sjøsetter verdas største vikingskip - Distriktsprogram - Vestland". NRK Radio (in Norwegian). 23 April 2025. Retrieved 27 February 2026.
  17. ↑ Vedvik, Joakim (15 June 2025). "Derfor var Jackass-stjerna på besøk". Fjordabladet (in Norwegian Nynorsk). Retrieved 27 February 2026.
  18. ↑ "Skal samarbeide med Lothepus". Fjordabladet (in Norwegian Nynorsk). 17 June 2025. Retrieved 27 February 2026.
  19. ↑ Nilsen, Ingebjørg (4 February 2025). "No er Sagastad størst på Instagram i Norge". Fjordabladet (in Norwegian Nynorsk). Retrieved 27 February 2026.
  20. ↑ Nikel, David. "Why Viking Norway Could Finally Earn World Heritage Status". Forbes. Archived from the original on 4 January 2026. Retrieved 26 September 2026.
  21. ↑ "Tym statkiem wikiński władca Norwegii popłynął do Walhalli". www.national-geographic.pl (in Polish). 21 February 2026. Retrieved 26 September 2026.
  22. ↑ Brennsæter, Sarah (25 April 2026). "I pappas fotspor: - Et sjeldent syn". Dagbladet (in Norwegian Bokmål). Retrieved 13 May 2026.
  23. ↑ Sagastad (2 May 2026). "Royal Visit to Sagastad and the Myklebust Ship". Sagastad. Retrieved 13 May 2026.
  24. ↑ "VM-fans har skabt stor interesse for vikingetiden". TV 2 Sport (Denmark). 1 July 2026. Retrieved 24 September 2026.
  25. 1 2 Nilsen, Ingebjørg (24 June 2026). "Ber heile bygda stille - for å ro for Norge". Fjordabladet. Retrieved 24 September 2026.
  26. ↑ Jónsson, Óskar Ófeigur (7 February 2026). "Stuðningsmennirnir skapað mikinn áhuga á víkingaöldinni - Vísir". visir.is (in Icelandic). Retrieved 24 September 2026.
  27. ↑ Nyhammer, Ragnhild (30 June 2026). "Turiststader merkar stor interesse for vikingtida etter at heile Noreg ror i VM". NRK Vestland. Retrieved 24 September 2026.
  28. ↑ NRK_Vestlandsrevyen_June2026"Distriktsnyheter Vestlandsrevyen. NRK. 30 June 2026. Event occurs at 06:45. Retrieved 24 September 2026.
  29. 1 2 Åsebø, Kjellrun (26 June 2026). "Kongehuset er med på roinga – med lokalt innslag". Fjordenes Tidende. Retrieved 24 September 2026.
  30. ↑ Det Norske Kongehus (June 2026). "[Video of rowing]". Instagram.
  31. ↑ Det Norske Kongehus (June 2026). "[Vikingtokt i Nordfjordeid]". Instagram.
  32. ↑ Vedvik, Joakim (10 July 2026). "Ny milepæl for Sagastad". Fjordabladet. Retrieved 24 September 2026.
  33. ↑ Visit Norway (2026). "[Video of World Cup row]". Instagram.
  34. ↑ Norwegian Embassy in France; Sagastad (2026). "[Video of Viking Row]". Instagram.
  35. ↑ Rotihaug, Marianne S. (27 June 2026). "Over 100 blei med på roing – har du kasta deg på trenden?". Fjordenes Tidende (in Norwegian Nynorsk). Retrieved 24 September 2026.
  36. ↑ Vedvik, Joakim (12 July 2026). "Vikingroing og VM-feber har gitt rekordvekst". Fjordabladet (in Norwegian Nynorsk). Retrieved 24 September 2026.
  37. ↑ Vedvik, Joakim (10 July 2026). "Ny milepæl for Sagastad". Fjordabladet (in Norwegian Nynorsk). Retrieved 24 September 2026.
  38. ↑ "Kontakt oss", Sagastad (in Norwegian Bokmål), retrieved 30 January 2024
  39. ↑ "Sjå Vestlandsrevyen 19.45", NRK (in Norwegian Nynorsk), 17 October 2023, retrieved 30 January 2024
  40. ↑ "Kunnskapsgrunnlag Temaplan for kultur 2023–2035" (PDF) (in Norwegian Nynorsk). Stad Kommune. Retrieved 30 January 2024.
  41. ↑ Steen, Johannes (5 August 2023). "NRK: Brad Pitt besøkte museum i Norge". TV 2 (in Norwegian). Retrieved 2 February 2024.
  42. ↑ Kolseth, Siri (7 June 2021), "(+) Her kan du leike med sverd eller skyte med pil og boge i ei virtuell vikingverd", fjt.no (in Norwegian), retrieved 30 January 2024
  43. ↑ "God morgon Sogn og Fjordane – Distriktsprogram – Sogn og Fjordane", NRK Radio (in Norwegian), 16 July 2020, retrieved 30 January 2024
  44. ↑ Wuttudal, Anna (29 May 2021), "(+) Trefte blinken, men klarte ikkje å fange høna", fjordabladet.no (in Norwegian), retrieved 30 January 2024
  45. ↑ "Nær dobla besøkstal". NRK (in Norwegian Nynorsk). 9 October 2023. Retrieved 2 February 2024.
  46. 1 2 "Skal lage dataspel om vikingar". NRK (in Norwegian Nynorsk). 15 July 2020. Retrieved 2 February 2024.
  47. ↑ Vedvik, Joakim (26 January 2024), "(+) Vikingskipa Ask og Birk til Nordfjordeid", fjordabladet.no (in Norwegian), retrieved 30 January 2024
  48. ↑ "Nordfjordeid | Cruise Europe", www.cruiseeurope.com, retrieved 30 January 2024
  49. ↑ "CruiseTimes". edition.pagesuite.com. Retrieved 27 February 2026.
  50. ↑ "Tommy Jansen Bredesen – lokalhistoriewiki.no", lokalhistoriewiki.no, retrieved 30 January 2024
  51. ↑ "(+) Dansepedagogen med skjulte talent for kunstmåling", fjordabladet.no (in Norwegian), 12 March 2021, retrieved 30 January 2024
  52. 1 2 Stubhaug (foto), Eli E. Vengen og Arne (23 May 2005), "Ein annan dans", Firda (in Norwegian), retrieved 30 January 2024
  53. ↑ "Sjuåring reddet lillesøster ved å ringe 113", www.vg.no (in Norwegian Bokmål), 20 September 2006, retrieved 30 January 2024
  54. 1 2 Reksnes, Asgeir Heimdal (20 September 2006), "Jacob (7) berga livet til systera", NRK (in Norwegian Bokmål), retrieved 30 January 2024
  55. ↑ 20. september 2006 (in Norwegian Bokmål), 13 June 2019, retrieved 2 February 2024
  56. ↑ "Syvåring reddet lillesøster". www.bt.no (in Norwegian Bokmål). 20 September 2006. Retrieved 2 February 2024.
  57. ↑ Stryn Kyrkjeleg Fellesråd. "Konfirmantar på Afrika-tur" (PDF) (in Norwegian). Retrieved 31 January 2024.
  58. ↑ Vengen, Eli Eikenæs (22 October 2014), "Helsesøstrene får meir pengar", NRK (in Norwegian Bokmål), retrieved 30 January 2024
  59. 1 2 3 Venstre, Vestland (1 July 2015), "Ny valkampsekretær", Venstre (in Norwegian Bokmål), retrieved 30 January 2024
  60. ↑ Venstre, Stad (29 August 2015). "Stor stemning på valkampopning med Trine Skei Grande!". Venstre (in Norwegian Bokmål). Retrieved 3 February 2024.
  61. ↑ Sogn og Fjordane Venstre. "Jacob Bredesen". Archived from the original on 14 October 2018. Retrieved 31 January 2024.
  62. ↑ "Første 16-åring i Eid har røysta til kommunestyrevalet 2015". Eid kommune. Archived from the original on 4 July 2018. Retrieved 31 January 2024.
  63. ↑ Nøttveit, Andrea Rygg (13 July 2015). "Her stemmer 16-åringen". Framtida (in Norwegian Nynorsk). Retrieved 2 February 2024.
  64. ↑ Gudvangen, Vidar (3 July 2015), "Her førehandsrøyster Jacob (16)", NRK (in Norwegian Bokmål), retrieved 30 January 2024
  65. ↑ Venstre, Jacob Bredesen, fylkesleiar Sogn og Fjordane Unge (18 August 2016), "(+) Sprei kunnskap, ikkje frykt", Firda (in Norwegian), retrieved 30 January 2024{{citation}}: CS1 maint: multiple names: authors list (link)
  66. ↑ Gytri, Anna (28 February 2017), "Ungdomane vil sjølv velje kvar dei skal gå på skule", NRK (in Norwegian Nynorsk), retrieved 30 January 2024
  67. ↑ Haukedal, Sondre Lingås (9 October 2016), "Ungdomspolitikar: Skuledagen bør starte seinare", NRK (in Norwegian Bokmål), retrieved 30 January 2024
  68. ↑ Sagbakken, Borgar (9 April 2016). "Jacob var heilt imot tiprosentregelen – men no har han snudd". NRK (in Norwegian Bokmål). Retrieved 2 February 2024.
  69. ↑ Sætre, Ivar Bruvik (25 May 2016), "Vil ha dataspel-linje på Dale vidaregåande", Firda (in Norwegian), retrieved 30 January 2024
  70. ↑ Hjetland, Geir Bjarte (8 June 2016). "Krev at ventande får midlertidig arbeidsløyve". NRK (in Norwegian Bokmål). Retrieved 2 February 2024.
  71. ↑ Sylvarnes, Truls Grane (7 October 2016). "(+) Unge Venstre svært misnøgd med klimaprofilen". porten.no (in Norwegian). Retrieved 3 February 2024.
  72. ↑ Bergset, Mattias Rolighed (3 October 2016), "– Historielaust å bryte lang tradisjon", NRK (in Norwegian Bokmål), retrieved 30 January 2024
  73. ↑ nrk, Debatt om salmer i fylkestinget (in Norwegian Bokmål), retrieved 2 February 2024
  74. ↑ Gran, Even (10 October 2016). "Fortsatt salmesang i Sogn og Fjordane". Fri tanke – nettavis for livssyn og livssynspolitikk (in Norwegian). Retrieved 2 February 2024.
  75. ↑ Drabløs, Bjørn Erik (8 June 2020), "(+) Spent før årets påmelding for humanistisk konfirmasjon", fjt.no (in Norwegian), retrieved 30 January 2024
  76. ↑ "Trump er symbolet på det motsette av internasjonal solidaritet, samarbeid og forståing | Jacob Bredesen". www.aftenposten.no (in Norwegian Bokmål). 10 November 2016. Retrieved 31 January 2024.
  77. ↑ "Når globaliseringens tapere vinner: Trump". RORG-samarbeidet;/root/class/object/article. Retrieved 2 February 2024.
  78. ↑ Pressemelding (27 October 2016). "Tek permisjon frå leiarverv". Fjordabladet (in Norwegian Nynorsk). Retrieved 28 February 2026.
  79. ↑ Flatebø, Tormod (14 March 2023), "(+) Seks av elleve i dagens kommunestyret stiller på nytt", fjordabladet.no (in Norwegian), retrieved 30 January 2024
  80. ↑ Sætre, Ivar Bruvik (17 March 2019), "(+) Jacob (20) har gitt ut spel på Nintendo Switch. – Det betaler rekningane", Alt (in Norwegian), retrieved 30 January 2024
  81. ↑ "God ettermiddag Sogn og Fjordane – Distriktsprogram – Sogn og Fjordane". NRK Radio (in Norwegian). 7 November 2019. Retrieved 3 February 2024.
  82. ↑ Kings, Six, "Six Kings Official Website", Six Kings, archived from the original on 30 January 2024, retrieved 30 January 2024
  83. ↑ "Paddles", store.playstation.com, retrieved 30 January 2024
  84. ↑ Sætre, Ivar Bruvik (27 October 2019). "(+) Jacob (20) tente feitt på spelet han laga. No er han i London og skal gi ut eitt til". Firda (in Norwegian). Retrieved 2 February 2024.
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