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Holywater Tech

From Wikipedia, the free encyclopedia
Holywater Tech
TypePrivate
IndustryTech, IT, AI
Founded2020
FoundersBogdan Nesvit, Anatolii Kasianov
Area served
United States, Germany, France, United Kingdom[1]
Key peopleBogdan Nesvit (co-CEO), Anatolii Kasianov (co-CEO)
ProductsMy Passion, My Drama, My Muse
Number of employees
200 (2026) Edit this on Wikidata
Websitehttps://holywater.tech/

Holywater Tech (stylized in all-caps) is a technology company that specializes in artificial intelligence (AI), the development and publication of books, audiobooks, interactive stories, and video series for its proprietary applications.[2][3][4] One of its apps, My Drama, won the Webby Award in 2025.[5] The platform was inspired by the Microdrama format.[6][7]

History

[edit]

Holywater Tech was founded in early 2020 in Kyiv, Ukraine, by Bogdan Nesvit and Anatolii Kasianov.[8][9] The company's initial team consisted of six members, and its first application, a live wallpapers and fonts app, generated $100,000 in monthly revenue within two months of its launch..[10][11][12][1]

In 2021, it shifted its focus towards building a content ecosystem, particularly by creating interactive story games[11] and My Passion, a mobile application for books.[2] In 2022, the company exited the app business, selling its portfolio of applications.[13][14][15]

In 2025, Holywater Tech introduced My Muse, an AI-powered platform for generating series.[1]

In 2025, the company received strategic investment from Fox Entertainment, aimed at expanding content creation capabilities and producing over 200 vertical video series.[16][17]

In January 2026, Holywater Tech raised $22 million in a funding round led by Horizon Capital, with participation from U.S. investors including Endeavor Catalyst and Wheelhouse. The funding is intended to support the expansion of its My Drama mobile-first streaming platform and the development of its AI-based content ecosystem.[18][19]

In February 2026, Holywater Tech acquired the AI-VFX studio Jeynix to integrate AI-driven workflows into its production and localization processes.[20] Following the acquisition, the company officially rebranded as Holywater Tech to reflect its shift toward an AI-first technology identity.[21]

My Drama

[edit]

In 2024, the company launched My Drama, a platform for streaming vertical video series, designed for modern mobile audiences.[22][23][24]

Holywater Tech operates My Drama, a vertical video streaming platform that adapts selected titles from its book service My Passion into original series using AI-driven audience data.[25]

In May 2025, the My Drama app won a Webby Award and was named the Best Streaming Service of 2025 by the Webby Awards.[5][26][27]

In August 2025, the francophone Canadian newspaper La Presse reported that MyDrama had become the dominant platform for vertical short dramas in Europe.[28]

In early 2026, the company entered a partnership with FOX Entertainment and content creator Dhar Mann to produce a slate of 40 original vertical microdrama series.[29] The content is set to debut exclusively on the My Drama platform, with global distribution handled by FOX Entertainment Global.[30][31]

Overview

[edit]

Holywater Tech develops and publishes the following applications, among which is a book app, a content platform My Muse[32][33] and My Drama, a platform for streaming vertical video series, offering mobile users short episodes (1–2 minutes). The platform ranks among the top platforms in its niche in Europe and the United States.[34][35]

As of January 2026, the company’s applications have been installed over 100 million times.[36][10][37]

In collaboration with Vivat Publishing, the company Holywater Tech also launched the project "PYSHY" — a contest for authors in the romantic fiction genre aimed at promoting their work internationally. Out of 444 submissions, a book by author Stephanie Lin became the basis for the vertical series Young Elite. The series became a hit in the U.S. and Europe, garnering over 10 million views on the vertical series platform My Drama.[38][39][40][41]

Products

[edit]

Holywater Tech is developing an ecosystem comprising the following products:

  • My Passion — a book app.[42]
  • My Drama — a platform for vertical video series offering short episodes (1–2 minutes) tailored to a modern audience. My Drama ranks among the top platforms in its niche in Europe and the United States.[43][44]
  • My Muse — a platform for vertical series produced with the support of AI.[45][46]

The company’s apps have been downloaded more than 100 million users in total, with over a million new users every month.[47]

References

[edit]
  1. 1 2 3 Fink, Charlie. "Holywater's AI Makes Synthetic Content For Its Video Streaming App". Forbes. Retrieved 2025-05-09.[unreliable source?]
  2. 1 2 Forristal, Lauren (2024-09-04). "Short series app My Drama takes on Character.AI with its new AI companions". TechCrunch. Retrieved 2025-05-09.
  3. ↑ "Українська media-tech компанія HOLYWATER і видавництво Vivat шукають українських авторів романтичних текстів, щоби перетворити їхні твори на «міжнародний медіапродукт»". dev.ua (in Ukrainian). Retrieved 2025-05-09.
  4. ↑ Горлач, Поліна (2024-08-01). "Маєш романтичну історію? Holywater та Vivat запускають проєкт "Пиши"". Суспільне | Новини (in Ukrainian). Retrieved 2025-05-09.
  5. 1 2 "My Drama platform wins award at the Muse Creative Awards 2025". Duanju. 2025-06-07. Retrieved 2025-07-30.
  6. ↑ "Мамусина мрія. Український Holywater продає вертикальні «Тікток-серіали» на 100 епізодів, результат – понад $20 млн виторгу на рік. Стартап вхопився за азійський тренд — Forbes.ua". forbes.ua (in Ukrainian). 2024-12-10. Retrieved 2025-05-09.
  7. ↑ "Український застосунок My Drama визнали найкращим стримінговим сервісом 2025 року". LIGA (in Ukrainian). 2025-04-23. Retrieved 2025-05-09.
  8. ↑ Nesvit, Bogdan (2024-07-29). "How to Be a Mindful Leader Who is Resilient To Crises". Entrepreneur. Retrieved 2025-05-09.
  9. ↑ "Нові можливості: HOLYWATER та Vivat запускають проєкт «ПИШИ»". Cosmopolitan (in Ukrainian). Retrieved 2025-05-09.
  10. 1 2 Nesvit, Bogdan (2024-09-02). "From iOS Wallpapers to $90M ARR: Growth Strategies That Helped Us Thrive During Crisis". TheRecursive.com. Retrieved 2025-05-09.
  11. 1 2 Кучер, Тетяна (2024-12-26). "Пряма мова: СЕО HOLYWATER — про infinite content era та синергію в команді". High Bar Journal (in Ukrainian). Retrieved 2025-05-09.
  12. ↑ "HOLYWATER та Vivat відкривають двері для нових літературних талантів: оголошено конкурс романтичних історій". speka.media (in Ukrainian). Retrieved 2025-05-09.
  13. ↑ "Holywater і Vivat оголосили конкурс для авторів – умови". mc.today (in Ukrainian). 2024-08-07. Retrieved 2025-05-09.
  14. ↑ "HOLYWATER і Vivat шукають авторів у жанрі Romance — пропонують перетворити їхні тексти на digital-книгу, сюжет гри або серіал - AIN". ain.ua (in Ukrainian). Retrieved 2025-05-09.
  15. ↑ "HOLYWATER та Vivat запускають проєкт «ПИШИ» – bit.ua". bit.ua Медіа про життя і технології в ньому. 2024-08-05. Retrieved 2025-05-09.
  16. ↑ "U.S. Studio FOX Entertainment Invests in Ukrainian Tech Company Holywater InVenture". inventure.com.ua. Retrieved 2026-01-23.
  17. ↑ White, Peter (2025-10-09). "Fox Invests In Vertical Video Company Holywater". Deadline. Retrieved 2026-01-23.
  18. ↑ Kilkenny, Katie (2026-01-15). "Holywater Raises $22 Million in Financing Amid Microdramas Arms Race". The Hollywood Reporter. Retrieved 2026-01-23.
  19. ↑ "Ukrainian Startup Holywater Raises $22 Million to Scale Vertical Series in the U.S. InVenture". inventure.com.ua. Retrieved 2026-01-23.
  20. ↑ Spangler, Todd (2026-01-26). "Fox Entertainment Inks Deal With Dhar Mann Studios for Slate of 40 Scripted Vertical-Video Shows to Premiere on Holywater App". Variety. Retrieved 2026-03-31.
  21. ↑ Prange, Stephanie (2026-02-09). "AI Tech, Micro-Content Company Holywater Acquires VFX Outfit Jeynix". Media Play News. Retrieved 2026-03-31.
  22. ↑ "Our Short-form Series Perform Better Than Netflix. Here's How we Film Them | HackerNoon". hackernoon.com. Retrieved 2025-05-09.
  23. ↑ "Vertical Video Series Platform: How HOLYWATER Challenges Streamers like Netflix & Apple TV - Technology Org". 2024-09-06. Retrieved 2025-05-09.
  24. ↑ "My Drama: An AI-Powered Short Drama App with Immersive Chatbot Characters". Global Village Space. 2024-09-04. Archived from the original on 2025-01-25. Retrieved 2025-05-09.
  25. ↑ "Bogdan Nesvit: "Our goal is to turn every successful book into a vertical series" [Video]". Duanju. 2025-08-26. Retrieved 2025-08-27.
  26. ↑ "Застосунок вертикальних серіалів My Drama визнаний найкращим стримінговим сервісом у світі". speka.media (in Ukrainian). Retrieved 2025-05-09.
  27. ↑ Кишиневський, Микита (2025-04-23). "Український застосунок My Drama здобув престижну премію The Webby Awards 2025". ШоТам (in Ukrainian). Retrieved 2025-05-09.
  28. ↑ Perreault, Mathieu (2025-08-20). "Microséries tournées pour le téléphone: Bienvenue dans l'univers du (très) petit écran". La Presse (in Canadian French). Retrieved 2025-08-20.
  29. ↑ Moses, Lucia. "Fox is teaming with top creator Dhar Mann as it races to win micro drama fans". Business Insider. Retrieved 2026-03-31.
  30. ↑ Maglio, Tony (2026-01-26). "Dhar Mann Enters Microdramas in New Deal With Fox and Holywater". The Hollywood Reporter. Retrieved 2026-03-31.
  31. ↑ Hayes, Dade (2026-01-27). "Fox Entertainment Inks Scripted Vertical Video Deal With Popular Creator Dhar Mann". Deadline. Retrieved 2026-03-31.
  32. ↑ "Ukrainian media-tech company HOLYWATER launches AI platform My Muse, where you can generate your own series in a matter of days". dev.ua. Retrieved 2025-05-09.
  33. ↑ Майя, Ярова (2025-03-21). "Українська HOLYWATER запустила My Muse – ШІ-генератор серіалів та аудіокниг. Як він працює і навіщо потрібен". Scroll Media (in Ukrainian). Retrieved 2025-05-09.
  34. ↑ "My Drama: Watch shorts movies". App Store. 2025-04-28. Retrieved 2025-05-09.
  35. ↑ "This Overseas Short Drama App is Insane! Millions of Users in Five Months with New AI Character Features". AIbase. Retrieved 2025-05-09.
  36. ↑ "Bogdan Nesvit | Founder / CEO - HOLYWATER". Forbes Technology Council. Retrieved 2025-05-09.
  37. ↑ "Вертикальные драмы от My Drama: как на них зарабатывают миллионы — Forbes.ua". forbes.ua (in Russian). 2024-12-10. Retrieved 2025-05-09.
  38. ↑ "Вертикальні серіали: новий тренд, що змінює правила кіноіндустрії". speka.media (in Ukrainian). Retrieved 2025-05-09.
  39. ↑ Кучер, Тетяна (2025-02-13). "Вертикальний серіал за мотивами книжки української авторки бʼє рекорди в США та Європі". High Bar Journal (in Ukrainian). Retrieved 2025-05-09.
  40. ↑ "HOLYWATER створили перший вертикальний серіал за мотивами книги української авторки – bit.ua". bit.ua Медіа про життя і технології в ньому. 2025-02-13. Retrieved 2025-05-09.
  41. ↑ Рубан, Дарина (2025-02-19). "На платформі HOLYWATER для українців відкрили безкоштовну підписку на весь контент". ШоТам (in Ukrainian). Retrieved 2025-05-09.
  42. ↑ "My Passion: Novels reading app". App Store. 2025-06-29. Retrieved 5 June 2026.
  43. ↑ "This Overseas Short Drama App is Insane! Millions of Users in Five Months with New AI Character Features". AIbase. Retrieved 5 June 2026.
  44. ↑ "My Drama: Watch shorts movies". App Store. 2025-06-24. Retrieved 5 June 2026.
  45. ↑ "Ukrainian media-tech company HOLYWATER launches AI platform My Muse, where you can generate your own series in a matter of days". dev.ua. Retrieved 5 June 2026.
  46. ↑ Майя, Ярова (2025-03-21). "The Ukrainian company HOLYWATER has launched My Muse – an AI generator for TV series and audiobooks. How it works and why it's needed". Scroll Media (in Ukrainian). Retrieved 5 June 2026.
  47. ↑ "Bogdan Nesvit | Founder / CEO - HOLYWATER". Forbes Technology Council. Retrieved 2025-07-02.
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