Frigga Charmed life
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| Industry | Fashion and lifestyle |
|---|---|
| Founded | 2012 |
| Founder | Marites Allen |
| Products | Clothing, accessories, lifestyle products |
FRIGGA Charmed Life is a fashion and lifestyle brand founded in 2012 by British-Filipino feng shui practitioner Marites Allen. The brand incorporates themes derived from feng shui and Chinese astrology into clothing, accessories, and lifestyle products.[1]
History
[edit source]The brand was established in 2012 and was initially reported as operating under House of Allen in the United Kingdom before expanding into the Philippine market.[1]
Its name is derived from Frigg (also rendered as Frigga), a goddess in Norse mythology associated with prophecy and fate.[2][3]
According to Allen, the brand was created to combine fashion with concepts she associated with auspicious colors, patterns, and materials from feng shui and Chinese astrology.[1]
Expansion
[edit source]FRIGGA later expanded to physical boutiques in Manila and Cebu and developed online stores serving customers in the Philippines, the United Kingdom, and the United States.[4][3]
Beginning in 2022, the brand participated in projects involving augmented-reality features for horoscope publications and later became associated with Destara, Allen's AI-based lifestyle platform.[5]
See also
[edit source]References
[edit source]- 1 2 3 "Marites Allen ventures to fashion". The Philippine Star. 10 October 2013.
- ↑ "Getting lucky with feng shui expert Marites Allen". The Philippine Star. 31 January 2014.
- 1 2 "Marites Allen: Feng Shui Master as Queenmaker". Yes Philippines News Magazine. 6 June 2019.
- ↑ "About Marites Allen". The Philippine Star. 19 February 2015.
- ↑ "Marites in the metaverse". BusinessMirror. 10 December 2022.
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