Ffern
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| Type | Private |
|---|---|
| Industry | Perfumery |
| Founded | 2017 |
| Founders |
|
| Headquarters | , |
Area served | Worldwide |
| Products | Seasonal, small-batch natural perfumes |
| Website | ffern |
Ffern is a British fragrance company based in Somerset, England.[1][2] It produces seasonal, small-batch perfumes using natural ingredients, distributed through a membership model known as the ledger.[3][4]
History
[edit]Ffern was founded in 2017 by siblings Owen Mears and Emily Cameron.[1][3] Raised next door to an organic herb farm in Somerset, Mears and Cameron developed an early interest in botanical scents.[5] While at Oxford, Mears began growing plants in his dormitory to recreate the scents of his childhood home in rural Somerset, drawing on the work of 19th-century chemist Joseph Robert.[3][6] This led them to work with perfumers François Robert, Joseph’s great-grandson, and Elodie Durande.[1][6] Ffern released its first fragrance on the winter solstice of 2018.[7]
In 2022, Ffern opened its sole physical retail location in Soho, London.[1][8][9]
Operations
[edit]Ffern operates on a direct-to-consumer model, releasing four limited-edition, natural fragrances annually to coincide with the seasonal equinoxes and solstices.[2][10] Production is limited to a closed ledger of members; a system managed through a waitlist.[3][7]
Ffern operates a blending facility in Brighton and a bottling plant in Somerset.[10]
Ffern Folk Foundation
[edit]To support the preservation of local customs, Ffern launched the Ffern Folk Foundation, which offers yearly endowments to artisans and performers.[2] The foundation's inaugural grant recipient was Boss Morris, an all-female Morris dancing troupe from Gloucestershire.[2]
References
[edit]- 1 2 3 4 Meltzer, Marisa (December 13, 2024). "Would You Buy a Perfume You Had Never Smelled?". New York Times.
- 1 2 3 4 Finnigan, Kate (April 22, 2025). "The British brands fusing flora, fairytale and folklore". Financial Times.
- 1 2 3 4 Malle, Jeanne (March 30, 2024). "These Siblings Are Reviving the Art of Natural Perfumery". Air Mail.
- ↑ Rogers, Hannah (December 21, 2024). "The Somerset perfume so exclusive you can't smell before you buy". The Times.
- ↑ Kehoe, Lucy (3 May 2023). "A Perfumer's Guide To Somerset In Spring With Ffern's Emily Cameron". Suitcase.
- 1 2 Watson, Imogen (October 9, 2024). "Natural perfumery Ffern on reviving folklore and lost communities".
- 1 2 McCormack, Claire (July 18, 2023). "TikTok-Favorite Small-Batch Perfume Brand Ffern Has A Limited Client Ledger—And 20,000 People Waiting To Get On It".
- ↑ Cleary, Mary (November 25, 2022). "Ffern's first London store is a haven of natural fragrance and sustainable design". Wallpaper*.
- ↑ Barrett, Helen (February 14, 2023). "Wanted: designers who aim to rethink product design".
- 1 2 May, Naomi (April 6, 2020). "Do you know what a clean fragrance is?". The Standard.