Fayza Lamari
Fayza Lamari | |
|---|---|
| Born | 17 September 1974 Bondy, France |
| Occupation | Handball playerBusinesswomanSports agent |
| Nationality | French |
| Partner | Wilfrid Mbappé (2016–2022) |
| Children | Kylian MbappéEthan Mbappé |
Fayza Lamari (born 17 September 1974) is a French former handball player and businesswoman.
She is the advisor to her sons Kylian and Ethan Mbappé, and the president of Interconnected Venture, a public relations and communications consulting company for professional footballers. The company has also owned SM Caen since 2024.[1][2]
Childhood and education
[edit]Fayza Lamari was born in Bondy to Algerian parents, Mohamed Said Lamari and Saliha Ait Abbas.[3] Her family is Kabyle and from Amizour.[4][5][6][7] She played handball for Bondy Handball Association from 1990 to 2001, a team that spent several seasons in the French Women's Handball League.[8] After graduating in educational sciences, Lamari worked as an instructor and supervisor in recreation centers.[9]
Football players representation
[edit]Lamari played a prominent role in managing her son Kylian Mbappé's career from its early stages, while her then-partner, Wilfrid Mbappé, focused more on the sporting aspects. When Kylian joined AS Monaco at age 15, she left her job and took on the role of advisor in finance, image rights, and communications.[10]
She heads several companies founded by Kylian Mbappé; companies that operate in the field of exploiting the image of professional athletes, providing communications consulting and implementing advertising campaigns.[11] These companies include Interconnected Venture,[12] Tathou,[13] as well as the audiovisual production company Zebra Valley, launched in partnership with the Hollywood agency WME Sports.[14][15] She is also, alongside Kylian, a director of Ohzora, the family real estate company.[16]
Lamari also manages the Inspired by KM foundation, which was founded by Kylian himself in 2020. The goal of this association is to help young people between the ages of 13 and 21 realize their professional dreams in the fields of culture, sports, and education.[17] She stated that in return for her commitment, she convinced her son to donate 30 percent of his companies' profits to the association.[18]
In 2022, she played a key role in Kylian Mbappé's negotiations with Real Madrid and Paris Saint-Germain, negotiations that ultimately led to his contract extension with Paris Saint-Germain, although Lamari herself wanted him to leave.[19] In June of that year, she launched the FLA agency[20] to advise and represent the interests of footballers,[21] including her two sons, Kylian and Ethan, a move that has led to her being described as "one of the most powerful figures in football".[22][23]
Personal life
[edit]Fayza Lamari lived with French-Cameroonian Wilfrid Mbappé for many years. The two signed a civil partnership in 2016 and separated in 2022. They have two sons, Kylian and Ethan, both of whom are professional footballers. In addition, Mbappé's parents also consider Congolese-French footballer Jirès Kembo Ekoko, whose legal guardian was Wilfrid, as their son.[24]
References
[edit]- ↑ "INTERCONNECTED VENTURE, located in 75009 PARIS - SIREN 830 095 584". Business Directory.
- ↑ Média, Prisma (17 March 2025). "Fayza Lamari - La biographie de Fayza Lamari avec Voici.fr". Voici.fr (in French). Retrieved 13 September 2025.
- ↑ Ramanase, Saraha (28 September 2023). "Biographie de Fayza Lamari : origines, carrière, photos - Legit.ng". Legit.ng (in French). Retrieved 13 September 2025.
- ↑ "Kylian Mbappé, sa famille, ses origines et la Kabylie". observalgerie.com (in French). 27 May 2022. Retrieved 13 September 2025.
- ↑ "Kylian Mbappé : Fayza Lamari, sa mère, son soutien infaillible". www.rtl.fr (in French). 5 September 2021. Retrieved 13 September 2025.
- ↑ "Qui est Fayza Lamari, mère et conseillère de Kylian Mbappé?". RMC (in French). 7 October 2021. Retrieved 13 September 2025.
- ↑ "Quand Fayza Lamari évoque le côté kabyle de son fils Mbappé". observalgerie.com (in French). 7 October 2021. Retrieved 13 September 2025.
- ↑ à 09h37, Par Frédéric GouaillardLe 23 mars 2017 (23 March 2017). "Les Mbappé : une vraie famille de sportifs". leparisien.fr (in French). Retrieved 13 September 2025.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ "Fayza Lamari : Biographie et actualités". Gala (in French). Retrieved 13 September 2025.
- ↑ Couderc, Gaspard (18 January 2024). "Fayza Lamari, la toute-puissante mère de Kylian Mbappé". Madame Figaro (in French). Retrieved 13 September 2025.
- ↑ Dupré, Rémi. "La signature de Kylian Mbappé au Real Madrid, de nouvelles opportunités économiques pour un clan qui voit très loin". Le Monde (in French).
- ↑ "INTERCONNECTED VENTURE, located in 75009 PARIS - SIREN 830 095 584". Business Directory.
- ↑ "TATHOU Company in 75009 PARIS - SIREN 934 553 686". Business Directory.
- ↑ "Kylian Mbappé lance sa société de production Zebra Valley". L'Equipe (in French).
- ↑ "ZEBRA VALLEY FRANCE à 75009 PARIS - SIREN 981 703 309". Business Directory.
- ↑ "OHZORA Company in 75009 PARIS - SIREN 890 120 751". Business Directory.
- ↑ "Kylian Mbappé au Real Madrid : "Sa mère avait eu honte..." Quel rôle joue vraiment Fayza Lamari dans les négociations sur l'avenir de son fils". ladepeche.fr (in French). Retrieved 13 September 2025.
- ↑ Bianchi, Stéphane. "« Cela représente des millions » : Kylian Mbappé reverse 30 % de ses bénéfices à son association d'aide aux jeunes". Le Parisien (in French).
- ↑ Kay, Oliver; more (15 February 2024). "Kylian Mbappe's mother and the rise of one of football's toughest dealmakers". The New York Times. ISSN 0362-4331. Retrieved 13 September 2025.
- ↑ Filhol, Thomas (13 August 2023). "Détails et particularités de FLA, la société de conseil lancée par la mère de Mbappé". Sportune (in French). Retrieved 13 September 2025.
- ↑ "La mère de Kylian Mbappé lance sa structure de conseil". L'Équipe (in French). Retrieved 13 September 2025.
- ↑ "Qui est Fayza Lamari, la mère de Kylian Mbappé et "l'une des personnes les plus puissantes du football"". RMC Sport Mercato Foot (in French). 18 January 2024. Retrieved 13 September 2025.
- ↑ "Eurosport is not available in your region". www.eurosport.fr. Retrieved 13 September 2025.
- ↑ "«Mes parents m'ont envoyé en France pour que j'ai une meilleure vie»". SOFOOT.com (in French). 22 March 2016. Retrieved 13 September 2025.