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  • Comment: WP:ORGTRIV and WP:CHURN does little to establish notability. All other sourcing only mentions subject in passing. Sulfurboy (talk) 16:44, 18 August 2026 (UTC)

Veo Technologies ApS
TypePrivate
IndustrySports technology
FoundedNovember 10, 2015; 10 years ago (2015-11-10)
FoundersHenrik Teisbæk, Jesper Taxbøl, Keld Reinicke
Headquarters
Revenue505 million DKK (2024)
Number of employees
290 (2024 average)
Websiteveo.com

Veo Technologies ApS is a Danish sports technology company that develops automated camera systems and video analysis software for amateur and semi-professional team sports.[1] Its cameras use computer vision to record and follow play without a human camera operator, with footage uploaded to a subscription-based analysis platform.[2][3] The company is headquartered in Copenhagen, Denmark, with offices in Miami, Florida, and London, England.

History

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Veo Technologies ApS was incorporated on 10 November 2015 in Denmark by Henrik Teisbæk, Jesper Taxbøl, and Keld Reinicke, originally under the name Sportcaster ApS before being renamed Veo ApS and subsequently Veo Technologies ApS.[4] The founders spent approximately two years developing computer-vision software capable of recognizing the ball and player positions and automatically following play across a football pitch.[2]

The company raised a €2 million seed round in 2017 and released its first camera system in late 2018.[5] The dual-lens camera records a 180-degree view of the full pitch, from which the software produces a panned and zoomed broadcast-style recording.[2] Hardware and software were developed at the company's Copenhagen office.[6]

Veo entered the United States market in 2019 and raised a $6 million Series A round (40 million DKK) led by Courtside Ventures, Ventech, and Seed Capital; at the time, its cameras were used by around 3,000 teams in 50 countries, recording more than 25,000 matches that year.[5][6] In January 2021, the company closed a €20 million Series B round led by Chr. Augustinus Fabrikker, with participation from existing investors Ventech and Seed Capital.[3] Alongside the round, it released the Veo Cam 2, designed to support live streaming over Wi-Fi and cellular networks, and announced plans to extend its computer-vision software beyond football to other field sports.[3]

In June 2022, Veo raised an $80 million Series C round led by Danish pension fund ATP, with participation from existing investors Ventech, Seed Capital, and Chr. Augustinus Fabrikker, bringing total funding to approximately $113 million.[7] At the time, the company reported that its cameras had recorded more than one million matches for over 15,000 clubs in more than 80 countries, and employed approximately 220 people across eight countries.[7] By 2022 the company had grown to more than 200 employees with headquarters in both Copenhagen and Miami.[8]

In 2023, the company launched the People's Puskás, an annual award for the best amateur goal recorded on its cameras, created as a grassroots counterpart to the FIFA Puskás Award and decided by public vote from thousands of submissions worldwide; the award has been covered annually by ESPN.[9][10] The 2025 award was won by Irish amateur player Billy Tabb, whose goal in the Cork Business League was subsequently broadcast on Sky Sports.[11]

The third-generation Veo Cam 3 was released in May 2024.[12] For the 2024 financial year, Veo reported revenue of 505 million DKK and its first positive operating result, at DKK 9.2 million, compared to an operating loss of DKK 134 million in 2023, with an average of 290 full-time employees during the year.[13]

Technology

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Veo sells camera hardware together with a mandatory annual subscription to its video platform, where recordings are processed, analyzed, and shared.[3][1] The dual-lens camera records a panoramic view of the full pitch, with software producing an automatically panned and zoomed recording that follows play.[1] The system is used by grassroots, youth, and semi-professional clubs, as well as academy programs of professional clubs, including several Major League Soccer teams,[1] and has agreements with organizations including US Youth Soccer (from October 2022),[14] USA Lacrosse (from May 2024),[12] and the United Soccer League as video provider of the Super Y League.[15] Veo competes in the automated sports recording market with companies including Pixellot and Hudl.[1]

References

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  1. 1 2 3 4 5 Lemire, Joe (April 6, 2021). "Veo Technologies' AI Camera System: 'A Moment Is Never Missed'". Sports Business Journal.
  2. 1 2 3 "Veo uses AI to let amateur soccer clubs video matches without the need for a camera operator". TechCrunch. August 30, 2017.
  3. 1 2 3 4 Lunden, Ingrid (January 6, 2021). "Veo raises $25M for AI-based cameras that record and analyze football and other team sports". TechCrunch.
  4. ↑ "Veo Technologies ApS – CVR 37240834". Det Centrale Virksomhedsregister. Danish Business Authority.
  5. 1 2 "Veo raises $6M Series A to bring its 'AI camera' for soccer matches to the US". TechCrunch. September 12, 2019.
  6. 1 2 "40 millioner skal gøre Veos fodboldkamera til en succes i USA". TechSavvy (in Danish). September 2019.
  7. 1 2 "AI camera startup Veo targets further expansion after US$80m funding round". SportsPro. June 9, 2022.
  8. ↑ "Henrik Teisbæk er CEO hos vækstkometen Veo: "En ting er de timer, jeg lægger fysisk i Veo, en anden ting er de timer, som jeg lægger i det mentalt"". Euroman (in Danish). May 2022.
  9. ↑ "The People's Puskas Award: Incredible grassroots goals that are overlooked for FIFA prize". ESPN. February 21, 2023.
  10. ↑ "Stunning scissor kick wins People's Puskas award for best amateur goal". ESPN. March 24, 2025.
  11. ↑ O'Connell, Barbara (May 12, 2026). "Billy Tabb on his bicycle kick picked as best amateur goal in the world and shown on Sky Sports". The Echo.
  12. 1 2 "USA Lacrosse Announces Strategic Partnership with Veo Technologies" (Press release). USA Lacrosse. May 2, 2024.
  13. ↑ Veo Technologies ApS – Annual Report 2024 (Report). Danish Business Authority, Det Centrale Virksomhedsregister. 2025.
  14. ↑ "US Youth Soccer and Veo Partner" (Press release). US Youth Soccer. October 20, 2022.
  15. ↑ "United Soccer League Announces Partnership with Veo Technologies" (Press release). United Soccer League. May 19, 2020.
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Category:Danish companies established in 2015 Category:Technology companies of Denmark Category:Sports technology Category:Companies based in Copenhagen