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Draft:Tech B2B Marketing

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TECH B2B Marketing

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TECH B2B Marketing is an American full-service marketing and PR agency. Formerly known as Hardin Business Communications, the company was founded by Winn Hardin in 1996.[1] Today the limited-liability company is operated by Winn Hardin and partner Jimmy Carroll with offices in Jacksonville, Florida, and Beverly, Massachusetts.[2]

Company Overview

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The agency operates in technology-driven and automation-focused industries, including manufacturing, logistics, power distribution, and automation.[3][4][5][6] The agency started when Winn Hardin began consulting and drafting technical content for automation and machine vision original equipment manufacturers and has since added a team. The company now develops marketing strategy and ad campaigns for automation, manufacturing, and electrical/power distribution companies, standards organizations, and industry associations.[7] [8] [9] [10] [11]

Media

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TECH B2B Marketing creates original content in the Manufacturing Matters podcast, where Winn Hardin, Jimmy Carroll, Aaron Hand, and Dan McCarthy interview executives from manufacturing and automation firms to discuss the trends, technologies, and other factors impacting U.S. manufacturing.[12] [13] [14]

TECH B2B Marketing and its leadership participate in original industry content.[15][16] Account executives contribute editorial content to industry publications covering topics key to the automation industry, focused on manufacturing and industrial technologies.[17][18][19]

The company regularly also collaborates with industry leaders, associations, and technology executives to discuss innovation, workforce challenges, and digital transformation.[20][21]

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• Official website • Podcast website

References

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  1. ↑ "Finding Your Frequency with Winn Hardin". The Buzz. Daily News Network. Retrieved 2026-03-13.
  2. ↑ "Hardin Business Communications Company Filing Information". SubBiz.Org, Department of Corporations. Florida Department of State. Retrieved 2026-03-13.
  3. ↑ "TECH B2B Marketing AMT Membership". AMT Online. Association for Manufacturing Technology. Retrieved 2026-03-13.
  4. ↑ "TECH B2B Marketing A3 Membership". Automate.org. Association for Advancing Automation. Retrieved 2026-03-13.
  5. ↑ "Igniting American Manufacturing with Winn Hardin, Chris Budihas, and Terry Iverson". The Buzz. Daily News Network. Retrieved 2026-03-13.
  6. ↑ "Igniting American Manufacturing with Winn Hardin of Tech B2B Marketing". The Buzz. Daily News Network. Retrieved 2026-03-13.
  7. ↑ "Hardin Business Communications Research cited by SAE" (PDF). SAE Archives. SAE International. Retrieved 2026-03-13.
  8. ↑ "Want to Grow Your Job Shop? Give Marketing a Try". SME.org. Society of Mechanical Engineers. Retrieved 2026-03-13.
  9. ↑ "Smart Vision Lights Continues to Grow and Invest". PRweb.com. Smart Vision Lights. Retrieved 2026-03-13.
  10. ↑ "12 Best B2B Technology Content Marketing Agencies With Proven Track Record". perceptric.com. Perceptric. Retrieved 2026-03-13.
  11. ↑ "Agency Leaders Reveal Secrets to Success: Insights from 18 Industry Trailblazers". rise25.com. Rise25. Retrieved 2026-03-13.
  12. ↑ "100 Best Manufacturing Podcasts". podcast.feedspot.com. Feedspot. Retrieved 2026-03-13.
  13. ↑ "100 Best Technology Podcasts US Edition 2026". podcast.feedspot.com. Feedspot. Retrieved 2026-03-13.
  14. ↑ "Timmons Breaks Down AI, Upskilling, Taxes and More on "Manufacturing Matters"". NAM.org. National Association of Manufacturers. Retrieved 2026-03-13.
  15. ↑ "AutomateLIVE". automateshow.com. Association for Advancing Automation. Retrieved 2026-03-13.
  16. ↑ "Machine Vision, AI, & Humanoids: What's Next for Industrial Automation? | Automate LIVE Panel". youtube.com. Association for Advancing Automation. Retrieved 2026-03-13.
  17. ↑ "Five Ways Automation Helps Manufacturers Hit Their Energy Efficiency and Sustainability Goals". automate.org. Association for Advancing Automation. Retrieved 2026-03-13.
  18. ↑ "Digital Twins in Healthcare: From Simulation to Clinical Transformation". automate.org. Association for Advancing Automation. Retrieved 2026-03-13.
  19. ↑ "How Electrification is Reshaping Motion Control". automate.org. Association for Advancing Automation. Retrieved 2026-03-13.
  20. ↑ "Industry 5.0: Teradyne Robotics President Ujjwal Kumar on AI, Labor, and Manufacturing's Future". youtube.com. Association for Advancing Automation. Retrieved 2026-03-13.
  21. ↑ "Top AI & Vision Technologies for Manufacturers". youtube.com. Association for Advancing Automation. Retrieved 2026-03-13.