Draft:SmartMove (telecommunications service)
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Submission declined on 12 March 2026 by Star Mississippi (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate, draft, or rewrite article content.
Declined by Star Mississippi 6 months ago.Please delete the portions which were LLM-generated, and summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have used an LLM but you believe that your use is covered by one of the two exceptions (basic copyediting and translation between two languages in which you are fully fluent), please provide a transcript of the prompt(s) you used while writing your draft (see the how-to guide). Reviewers can make mistakes. If you have not received any LLM assistance, you may seek a second opinion at the AfC Help Desk. See the advice page on large language models for more information. | |
Comment: Neither of the concerns have been addressed since the previous decline 🍅 fx (talk) 02:23, 11 April 2026 (UTC)
SmartMove is an American consumer resource and web-based comparison tool for residential internet, television, and mobile phone services. Designed primarily for households in the process of relocating, the site allows users to identify telecommunications providers available at specific residential addresses.
The service is managed by CTAM MSO Marketing Corp., a subsidiary of the Cable & Telecommunications Association for Marketing (CTAM). CTAM is a non-profit trade organization whose membership includes major providers such as Comcast, Charter Communications, and Cox Communications.
History
[edit]The platform originated in 2003 as the Cable Mover Hotline. Launched by CTAM, the hotline was a telephone-based service intended to simplify the process of setting up cable television for consumers moving to new homes by connecting them directly with local franchisees.[1]
As consumer behavior shifted online, the program transitioned into a digital portal titled CableMover. This website served as a central hub for movers to verify which cable companies served their new zip codes.
With the industry's shift toward multi-service bundles—incorporating high-speed broadband, streaming, and wireless mobile plans—the site was rebranded as SmartMove. This rebranding reflected a broader scope beyond traditional cable, adding informational content on smart home integration and digital security. By 2025, the SmartMove marketing program was reported by Cablefax to have reached roughly 1.5 billion impressions through its cooperative industry campaigns.[2]
Operations
[edit]SmartMove acts as an intermediary between consumers and participating telecommunications companies, primarily functioning as a lead-generation tool. The platform's core utility is an address-lookup tool that filters provider availability based on specific residential locations.
Beyond service comparisons, the site publishes resources focused on the logistics of moving. This includes specialized guidance for military families navigating frequent permanent change of station (PCS) moves, specifically regarding the Servicemembers Civil Relief Act and its impact on telecommunications contracts.[3] The platform also provides articles on digital literacy and home network maintenance, particularly for families transitioning during the school year.[4]
Background and impact
[edit]In the telecommunications industry, "movers" are viewed as a critical market segment because relocation is a primary catalyst for consumers to switch or cancel service providers. SmartMove was developed as a cooperative marketing effort to retain customers within the broader cable and broadband ecosystem during these transitions.
The service has been noted as a reference for relocation planning in regional news outlets like The State Journal (Frankfort, Kentucky) and Central Oregonian,[3] based on a press release distributed by North American Precis Syndicate.[5] Within the industry, it is recognized as a major component of CTAM's consumer-facing initiatives for its member broadband companies.[2]
Governance
[edit]SmartMove is overseen by CTAM MSO Marketing Corp. in conjunction with the Cable & Telecommunications Association for Marketing. The organization is responsible for the unified marketing strategy and consumer education efforts on behalf of its member broadband and cable firms in the United States.
References
[edit]- ↑ "Cable Mover Hotline Powered by TARGUSinfo". Cablefax. March 9, 2010.
- 1 2 "Cablefax Women Profile: Vicki Lins". Cablefax. 2025.
- 1 2 "Moving resources for military families". Central Oregonian. May 6, 2025.
- ↑ "How to stay safe and connected with affordable internet this school year". The State Journal. Frankfort, Kentucky. July 21, 2025.
- ↑ "How To Stay Safe And Connected With Affordable Internet This School Year". North American Precis Syndicate (Press release).
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