Draft:Sidekicks
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Last edited by WXchaser (talk | contribs) 4 months ago. (Update) |
Submission declined by Tornado Elliott (talk).
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Danielle.researcher (talk) 12:49, 17 April 2026 (UTC)
Sidekicks is an agent-based artificial intelligence platform developed by smartclip, RTL Group’s adtech business. It provides AI agents for use in media and advertising workflows, including data analysis, workflow automation, and reporting.[1]
History
[edit]Sidekicks was announced by smartclip in July 2025.[2]
In October 2025, RTL Deutschland established a dedicated AI infrastructure in Cologne to host Sidekicks. The system operates independently of external cloud services and provides a closed environment, which means that no proprietary business knowledge is shared externally.[3][4]
Technology
[edit]Sidekicks uses agentic AI, a type of AI that can execute tasks autonomously under defined constraints.[5] The platform’s AI agents perform tasks within organisational workflows, such as planning, analysis, and reporting.[6]
Deployment and Use
[edit]In December 2025, smartclip released the first portfolio of Sidekicks AI agents integrated into its adtech platform.[7] They can be embedded in operational systems used in advertising technology workflows, where they interact with datasets and organisational knowledge bases to assist with campaign management, cross-media planning, monitoring, and reporting.[8][9]
References
[edit]- ↑ Moulding, John (2025-07-15). "Smartclip launches agentic AI platform for cross-media workflows". The Media Leader. Retrieved 2026-04-17.
- ↑ "Smartclip has launched the AI platform 'Sidekicks'". company.rtl.com. Retrieved 2026-04-17.
- ↑ Krieger, Jörn (2025-10-14). "RTL Deutschland creates dedicated AI infrastructure for smartclip's Sidekicks". Broadband TV News. Retrieved 2026-04-17.
- ↑ Corrigan, Matthew (2025-10-14). "RTL Deutschland creates dedicated environment for agentic AI deployment". TVBEurope. Retrieved 2026-04-17.
- ↑ By (2026-02-18). "Agentic AI, explained | MIT Sloan". mitsloan.mit.edu. Retrieved 2026-04-17.
- ↑ CSI (2025-10-13). "RTL Deutschland builds dedicated AI infrastructure for Sidekicks platform". CSI. Retrieved 2026-04-17.
- ↑ Editor (2025-12-11). "smartclip accelerates Sidekicks rollout". Retrieved 2026-04-17.
{{cite web}}:|last=has generic name (help) - ↑ "RTL Deutschland schafft eigene KI-Infrastruktur für „Sidekicks"". klamm.de (in German). Retrieved 2026-04-17.
- ↑ Staff, The Media Leader (2025-12-18). "Smartclip rolls out first 'Sidekicks' AI agents for client testing". The Media Leader. Retrieved 2026-04-17.
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