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Draft:Saloni Doshi

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Saloni Doshi
EducationB.S., Princeton University (magna cum laude)
M.B.A., Kellogg School of Management, Northwestern University
OccupationsEntrepreneur, business executive, sustainability advocate
EmployerEcoEnclose (2015–present)
Known forCEO and Chief Sustainability Officer of EcoEnclose
TitleChief Executive Officer and Chief Sustainability Officer

Saloni Doshi is an American entrepreneur, business executive, and sustainability advocate best known as the Chief Executive Officer and Chief Sustainability Officer of EcoEnclose, a sustainable packaging company headquartered in Louisville, Colorado. She acquired EcoEnclose in September 2015 alongside her business partner and husband, Kyle Wente. Under their leadership, the company grew revenue approximately 20-fold and appeared on the Inc. 5000 list of fastest-growing U.S. private companies for six consecutive years (2019–2024).[1][2]

Doshi is a recognized expert and public commentator in the sustainable packaging industry, contributing to publications including PlasticsToday, Packaging Europe, Cosmetics Design, and Packaging Strategies, and has been featured in Inc., Newsweek, Forbes, and Entrepreneur.[3][4] She has spoken at industry conferences including the Trellis (formerly GreenBiz) sustainability conference series.[5]

Leadership of EcoEnclose

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In September 2015, Doshi and Kyle Wente — both Princeton University and Kellogg School of Management at Northwestern University alumni — acquired EcoEnclose, a Colorado-based sustainable packaging company originally founded in 2005 by Erin Kimmett. The pair conducted an extended search for a business aligned with their environmental values before identifying EcoEnclose. As Doshi later explained, the original founder "focused just on how to ship products in a sustainable way," and the new ownership team expanded the mission toward making packaging "truly sustainable and circular" through materials advancements. [1][2]

At the time of the acquisition, Doshi and Wente relocated the company from Longmont, Colorado, to a 9,440-square-foot warehouse in the Colorado Tech Center in Louisville, more than doubling its operational footprint.[2]

Under Doshi's leadership as CEO and Chief Sustainability Officer, EcoEnclose expanded from a niche e-commerce packaging supplier into a company serving more than 50,000 businesses, including large enterprise brands in food, apparel, health & wellness, and retail. Revenue grew approximately 20-fold from the time of acquisition to an estimated $20–30 million by 2022.

As CEO and Chief Sustainability Officer, Doshi oversees EcoEnclose's product development, sustainability strategy, thought leadership, and account management. She has described the company's mission as advancing the nation's transition to circular packaging, with an emphasis on post-consumer recycled (PCR) content, responsible end-of-life material disposal, and novel materials over virgin alternatives.[1]

Under her direction, EcoEnclose developed a dedicated enterprise division serving brands that ship or turn 1,000 or more orders per week, offering fully custom in-line packaging production, lifecycle analyses, and digital EcoReports tracking per-shipment environmental impact. The company also partnered with Living Ink Technologies to commercialize algae-based ink for industrial packaging printing, and with materials company Sway to develop seaweed-derived packaging options.[1][6]

EcoEnclose holds Recycled Content Standard (RCS) and Forest Stewardship Council (FSC) certifications under Doshi's tenure, and was selected by Etsy as its preferred sustainable packaging vendor for U.S.-based sellers through Etsy's Planet-Friendly Packaging program.[7]

EcoEnclose appeared on the Inc. 5000 list of fastest-growing U.S. private companies for six consecutive years from 2019 through 2024, reaching a peak ranking of #981 in 2021, and was named to Inc.'s Best in Business list in 2022 in the Business Products category.[8]

Public commentary and advocacy

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Doshi has been an active public commentator on sustainable packaging policy, greenwashing, and extended producer responsibility (EPR) legislation in the United States. She has been cited as an expert source by major trade and mainstream publications and contributes regular bylined content to PlasticsToday, Packaging Europe, Cosmetics Design, and Packaging Strategies.[4][9]

In December 2024, Doshi was quoted by Newsweek environment and sustainability editor Jeff Young on the future of U.S. plastic waste policy. She argued that with federal legislative momentum stalled, industry attention would need to shift to state-level action. "I think we begin to refocus our efforts on states and see how far we can push them to achieve the results we need," she told the publication.[3]

In February 2025, Doshi published an op-ed in Packaging Europe calling on brands to maintain sustainability commitments as major corporations including Coca-Cola, PepsiCo, and Unilever scaled back packaging recycling targets. "This signals a troubling shift in attitude in business attitudes, that sustainability targets are somehow arbitrary," she wrote. "If companies miss a goal, they simply lower the bar or delay the deadline by another decade." The op-ed was subsequently covered by Yahoo News and The Cool Down.[10][11]

In Packaging Strategies, Doshi described the changing tide in corporate sustainability as influenced by a "perfect storm" of factors, including administrative and political changes, financial pressures, and the failure of many brands to put meaningful funding behind bold sustainability commitments.[4]

Doshi has also publicly cautioned against the assumption that switching from plastic to virgin paper packaging is automatically more sustainable, noting that virgin paper production can increase pressure on ancient and endangered forests and carries its own significant environmental costs. She advocates for a data-driven, lifecycle-based approach to packaging material decisions.[9][10]

In April 2025, Doshi spoke at a Trellis (formerly GreenBiz) conference session titled "The Balancing Game: Navigating Trade-offs in Sustainable Packaging," a curated event for sustainability professionals across industries.[5]

Recognition

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Under Doshi's leadership, EcoEnclose appeared on the Inc. 5000 list of fastest-growing U.S. private companies for six consecutive years (2019–2024), reaching a peak ranking of #981 in 2021. The company was also named to Inc.'s Best in Business list in 2022 in the Business Products category.[8]

Doshi was profiled in The Story Exchange in 2019 as part of its coverage of women entrepreneurs in sustainability, and was the subject of an extended interview in Authority Magazine in 2020 on her approach to e-commerce entrepreneurship.

In 2018, Doshi and Wente's acquisition of EcoEnclose was cited in Forbes as a model of entrepreneurship through business acquisition. EcoEnclose's values-led business model was also featured in Entrepreneur magazine.[12][13]

Early career

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Doshi graduated magna cum laude from Princeton University with a Bachelor of Science in Operations Research and Financial Engineering. She subsequently earned a Master of Business Administration from the Kellogg School of Management at Northwestern University.

Following her undergraduate degree, Doshi joined Mercer Management Consulting. She subsequently joined Teach For America, where she held two senior leadership roles: Director of Strategic Planning (March 2006 – August 2007) and Managing Director of Career and Leadership Development (August 2008 – June 2010).

In 2011, Doshi co-founded Fresh Takes Kitchen as co-founder and co-CEO, a social enterprise focused on making nutritious meals accessible to lower-income families. The venture reflected a recurring theme in her career of combining business strategy with social and environmental impact.

References

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  1. 1 2 3 4 Khan, Alyssa (2022-12-06). "Why This Eco-Packaging Company Is Helping its Entire Industry". Inc. Retrieved 2025-07-21.
  2. 1 2 3 "EcoEnclose Eco-Friendly Shipping Supplier Plans Growth with New Owners". Packaging Strategies. 2016-06-23. Retrieved 2025-07-21.
  3. 1 2 Young, Jeff (2024-12-18). "With World 'Off Track' on Cutting Plastic Waste, States to Play Larger Role". Newsweek. Retrieved 2025-07-21.
  4. 1 2 3 "Sustainable Packaging in 2025: Lots of Moving Parts". Packaging Strategies. 2025-02-22. Retrieved 2025-07-21.
  5. 1 2 "Saloni Doshi — Speaker Profile". Trellis. 2025-04-30. Retrieved 2025-07-21.
  6. ↑ "CEO Saloni Doshi Has a Vision for the Future of Sustainable Packaging". CompanyWeek. 2024. Retrieved 2025-07-21.
  7. ↑ "Planet-Friendly Packaging". Etsy Help Center. Retrieved 2025-07-21.
  8. 1 2 "EcoEnclose Company Profile — Inc. 5000". Inc. magazine. Retrieved 2025-07-21.
  9. 1 2 "The True Impact of Virgin Paper: Rethinking Sustainable Packaging for Beauty Brands". Cosmetics Design. 2024-11-12. Retrieved 2025-07-21.
  10. 1 2 Doshi, Saloni (2025-02-17). "Brands Must Fight the Urge to Scrap Sustainability Targets". Packaging Europe. Retrieved 2025-07-21.
  11. ↑ "CEO Blasts Top Corporations After Controversial Move Comes to Light". Yahoo News. Retrieved 2025-07-21.
  12. ↑ "How To Become An Entrepreneur By Acquiring Your Dream Business". Forbes. 2018-05-29. Retrieved 2025-07-21.
  13. ↑ "Is 'Low Cost at All Costs' the New Business Mantra? It Doesn't Have to Be". Entrepreneur. Retrieved 2025-07-21.
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Category:Living people Category:American women chief executives Category:American businesspeople Category:American women entrepreneurs Category:Princeton University alumni Category:Kellogg School of Management alumni Category:Sustainability advocates Category:Businesspeople from Colorado Category:Packaging industry people Category:Teach For America alumni Category:Social entrepreneurs Category:American management consultants