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Draft:Rohlik Group

From Wikipedia, the free encyclopedia

Rohlik Group
TypePrivate
IndustryOnline grocery, retail technology
Founded2014; 12 years ago (2014)
FounderTomáš Čupr
Headquarters
Prague
,
Czech Republic
Area served
Czech Republic, Hungary, Austria, Germany, Romania
Key peopleTomáš Čupr (CEO)
BrandsRohlik.cz, Kifli.hu, Gurkerl.at, Knuspr.de, Sezamo.ro
Revenue€1.45 billion (FY2025/26[1])
Websitewww.rohlik.group

Rohlik Group is a Czech online grocer founded in Prague in 2014 by entrepreneur Tomáš Čupr. It operates in five countries, each under its own name: Rohlik.cz in the Czech Republic, Kifli.hu in Hungary, Gurkerl.at in Austria, Knuspr.de in Germany and Sezamo.ro in Romania.[2] Next to standard groceries, it stocks products from local bakers and butchers, with delivery possible within one to two hours.

Rohlik expanded to Hungary in 2019,[3] Austria in 2020[4] and Germany in 2021.[5] It closed its Italian business in early 2023 and said it would concentrate on Germany.[6] By then its Czech and Hungarian businesses were profitable, although the cost of the German expansion meant the group as a whole had not broken even.[7]

Rohlik also sells its technology to other grocers, through a company called Veloq that it set up in June 2025.[8][9]

History

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Early growth

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Rohlik was founded by Tomáš Čupr in Prague in 2014. Čupr had previously co-founded the Czech discount website Slevomat and food-delivery company Dáme jídlo. Rohlik was developed as a full assortment online supermarket.[10]

By 2020, Rohlik had more than 750,000 customers and annual revenue of over €300 million. Its Czech business was profitable before the group began its major international expansion.[11]

Rohlik entered Hungary in December 2019 under the Kifli.hu brand and Austria as Gurkerl.at in late 2020.[12][13]

International expansion

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In 2021, Rohlik raised €190 million for European expansion, followed by a €100 million Series C round led by Index Ventures. The second round valued the company at €1 billion.[10][11]

The company entered Germany as Knuspr.de in Munich in 2021 and later expanded to the Frankfurt/Rhine-Main region and Berlin.[14]

Rohlik also expanded under the Sezamo brand. It launched in Bucharest in October 2022 and briefly operated in Milan.[15] The group later withdrew from Italy and dropped plans to enter Spain, saying in 2023 that it would focus further investment on Germany.[16]

In June 2022, Rohlik raised €220 million in a Series D round led by Belgian investment company Sofina. At the time, it reported €500 million in revenue for 2021 and said its Czech and Hungarian businesses were profitable.[17]

Germany

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In 2023, Knuspr agreed to acquire German online supermarket Bringmeister from Rockaway Capital. Bringmeister was subsequently integrated into Knuspr, extending Rohlik's German presence to Berlin and Potsdam.

By May 2024, Rohlik was still loss-making at group level because of investment in newer markets, while its Czech and Hungarian businesses and Munich operation were profitable. Reuters reported that Rohlik continued expanding as competitors including Oda and Getir withdrew from Germany.[14]

In November 2024, Rohlik partnered with Amazon to make Knuspr groceries available through Amazon.de.[18]

Operations

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Rohlik operates under a different brand in each of its five markets:

Country Brand Entry
Czech Republic Rohlik.cz 2014
Hungary Kifli.hu 2019
Austria Gurkerl.at 2020
Germany Knuspr.de 2021
Romania Sezamo.ro 2022

The company serves metropolitan areas from large fulfilment centres. TechCrunch reported in 2024 that it offered about 17,000 products, with delivery available as soon as one to two hours after ordering.[19] By 2026, the group's assortment exceeded 25,000 products and that it was processing more than two million orders a month.[2]

Technology and fulfilment

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Rohlik has progressively automated its warehouses while developing its own software for inventory, fulfilment and delivery. In 2024, its technology system included logistics and analytics software together with robotic sorting and picking systems.[19]

The European Investment Bank provided a €90 million loan in 2024 partly to support further automation and digital logistics technology.[20]

Warehouse automation

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Rohlik began installing AutoStore systems as it expanded in Western Europe. Its Munich fulfilment centre was equipped with 28,000 storage bins, 96 robots and 12 picking ports, with a designed capacity of up to 2,500 orders per hour.[21]

Rohlik piloted Brightpick robots at its Prague fulfilment centre before expanding their use to Munich.[22] The company later developed its own warehouse-control software, ARCOS, to coordinate storage, picking and other fulfilment processes.[23]

Rohlik has also introduced robots that can pick individual grocery items. In 2025, Knuspr installed computer-vision-controlled robotic arms supplied by German robotics company Sereact at its fulfilment centre in Schönefeld.[24]

At its Vienna operation, Rohlik and AutoStore introduced a system that keeps completed orders inside an automated grid until dispatch. Orders can then be released in the sequence needed for particular delivery routes, reducing manual staging.[25]

Veloq

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Rohlik launched Veloq in June 2025 to commercialise technology developed for its own grocery operations. The platform combines e-commerce software with automated fulfilment, inventory management and delivery systems.[8]

Reuters reported that Rohlik intended to sell these capabilities to other grocery retailers as it expanded beyond its consumer business.[9]

See also

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References

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  1. ↑ Brejčák, Peter (28 May 2026). "Můžeme uzavřít kapitolu, že nikdy nevyděláme, hlásí Čupr. Rohlík loni dosáhl zisku a utržil 35 miliard". CzechCrunch (in Czech). Retrieved 20 September 2026.
  2. 1 2 "Czechia: EIB deepens partnership with Rohlik through a €30 million scale-up financing top-up for Veloq, its automation platform". European Investment Bank. 2 June 2026. Retrieved 20 September 2026.
  3. ↑ "Czech online supermarket Rohlik.cz expands to Hungary". Kafkadesk. 31 December 2019.
  4. ↑ "Rohlik ist heute mit Gurkerl.at in Österreich gestartet". Exciting Commerce (in German). 1 December 2020.
  5. ↑ Van Rompaey, Stefan (18 August 2021). "Online grocery service Rohlik starts German conquest in Munich". RetailDetail.
  6. ↑ "Rohlik vycouval z Itálie, soustředí se na Německo" [Rohlik pulled out of Italy and is concentrating on Germany]. E15 (in Czech). 25 September 2023.
  7. ↑ "Czech online grocer Rohlik ramps up German expansion as rivals quit". Reuters. 24 May 2024 – via KELO.
  8. 1 2 Lawrence, Cate (10 June 2025). "Rohlik spins out Veloq to power the next generation of AI-driven grocery fulfilment". Tech.eu. Retrieved 20 September 2026.
  9. 1 2 "Online grocer Rohlik bets on services, advertising as it mulls IPO". Reuters. 4 September 2025. Retrieved 20 September 2026.
  10. 1 2 Lunden, Ingrid (2 March 2021). "Czech on-demand grocery delivery startup Rohlik bags $230M to expand across Europe". TechCrunch. Retrieved 20 September 2026.
  11. 1 2 Lunden, Ingrid (30 June 2021). "Rohlik raises $119M at a $1.2B valuation to grow its 2-hour grocery delivery service in Europe". TechCrunch. Retrieved 20 September 2026.
  12. ↑ Brejčák, Peter (18 December 2019). "Rohlik.cz se poprvé vydává za hranice. Rozvážet začal v Maďarsku". CzechCrunch (in Czech). Retrieved 20 September 2026.
  13. ↑ "Tschechen starten Onlinesupermarkt in Wien" (in German). ORF. 30 November 2020. Retrieved 20 September 2026.
  14. 1 2 Kahn, Michael (24 May 2024). "Czech online grocer Rohlik ramps up German expansion as rivals quit". Reuters. Retrieved 20 September 2026.
  15. ↑ Chirileasa, Andrei (19 October 2022). "Online supermarket Sezamo launches operations in Romania upon EUR 6 mln investment". Romania Insider. Retrieved 20 September 2026.
  16. ↑ Zelenka, Filip (25 September 2023). "Rohlik.cz vycouval z Itálie, bude se soustředit na působení v Německu". E15.cz (in Czech). Czech News Center. Retrieved 20 September 2026.
  17. ↑ Lunden, Ingrid (17 June 2022). "Rohlik bags $231M despite the market cooling on food delivery startups". TechCrunch. Retrieved 20 September 2026.
  18. ↑ "Czech online grocer Rohlik partners with Amazon in Germany". Reuters. 7 November 2024. Retrieved 20 September 2026.
  19. 1 2 Lunden, Ingrid (28 June 2024). "Rohlik rolls up $170M to expand in European grocery delivery and sell its tech to others". TechCrunch. Retrieved 20 September 2026.
  20. ↑ "Czech e-grocery business Rohlik gets €90 million EIB loan for growth". European Investment Bank. 28 June 2024. Retrieved 20 September 2026.
  21. ↑ "Rohlik Group speeds up delivery of purchases through warehouse automation". Rohlik Group. Retrieved 20 September 2026.
  22. ↑ Lacefield, Susan (10 October 2023). "AI-powered bots help Rohlik Group meet "60 minutes or less" delivery promise". DC Velocity. Retrieved 25 September 2026.
  23. ↑ Rohlik Group Annual Report FY 2024/25 (PDF) (Report). Rohlik Group. 2025. Retrieved 20 September 2026.
  24. ↑ "Mit Robotik und Automatisierung: So trotzt Knuspr dem Lieferdienst-Kollaps". n-tv (in German). 2 December 2025. Retrieved 20 September 2026.
  25. ↑ "Veloq and AutoStore unveil grocery fulfilment centre in Vienna and announce global automation partnership". Veloq. 17 October 2025. Retrieved 20 September 2026.
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