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Draft:Phoenix New Media

From Wikipedia, the free encyclopedia


ifeng
Native name
ifeng
TypeUS-listed Public Company
NYSE: FENG
IndustryAdvertising, news, publishing, radio and television, etc.
Founded1998; 28 years ago (1998)
Key people
Wei Xu (Chairman of the Board of Directors),
Qi Li(Chief Executive Officer of Phoenix New Media),
Edward Lu（Chief Financial Officer of Phoenix New Media），
Xiaoyan Chi(Senior Vice President of Phoenix New Media),
Chun Liu(Senior Vice President of Phoenix New Media),
Ming Zou(Vice President and Senior Chief Editor of Phoenix New Media),
Chenguang Wu(Vice President of Phoenix New Media; Editor-in-Chief),
Aisi Xu(Vice President of Phoenix New Media),
Fenghua Liu(Vice President of Phoenix New Media)
Websitewww.ifeng.com

Phoenix New Media, also known as ifeng, was established in 1998 [1]as the official website of Phoenix Television, it initially served as an online distribution channel for television content. Its business portfolio, covering comprehensive news and information services, video distribution, original content production, online broadcasting, live streaming, media e-commerce, and other sectors. It has since developed into a global Chinese-language media platform that uses news events as its starting point while focusing on social issues and the spirit of contemporary society. In 2011, Phoenix New Media was listed on the New York Stock Exchange Exchange (NYSE: FENG)[2] , becoming the world's first new media company spun off from a traditional media organization and listed independently.

A leading global Chinese-language new media platform，ifeng reaches more than 400 million Chinese-speaking users globally across personal computers, wireless access point, and mobile computing platforms.[3]

Development Milestones

[edit]
  • 1998: Founded as the official website of Phoenix Television Holdings Limited.[4]
  • May 8, 1999: Gained initial attention for reporting on protests at Beijing universities against the NATO bombing of the Chinese Embassy in Yugoslavia.[5]
  • 2001: The Website Page Views surged continuously.
  • 2005: Daily Page Views rose from less than 2 million in 1999 to 15 million.
  • 2006: Phoenix New Media was officially launched.[6]
  • 2007: Domain name changed from "phoenixtv" to "ifeng", and the brand renamed "Phoenix New Media".[7]
  • April 2008: Ranked No.1 among global news portals by website traffic.
  • 2011: Listed on the New York Stock Exchange (NYSE) .[8]
  • 2013: Became the top portal by homepage traffic.
  • 2017: Dual-drive development via Phoenix News App and Yidian Zixun.
  • August 10, 2020: Sold its stake in Yidian Zixun, recovering a total of USD 350 million.[9]
  • 2021: Launched international layout following the restructuring of Phoenix Satellite Television Holdings Limited (PSTV) Group.
  • September 2023: ifeng participated in the pilot program to set fixed rumor rebuttal slots on trending lists.[10]

Ownership Structure

[edit]

Phoenix Satellite Television Holdings Limited (PSTV) holds a 55.04% stake in Phoenix New Media Limited, with the remaining shares held by public shareholders.[11]

Major Channels

[edit]
News Channel Finance Channel Technology Channel Auto Channel Fashion Channel Food Channel Culture Channel Travel Channel Charity Channel Health Channel Youth BANG House Channel Fengyu
The channel focuses on global breaking news and trending events Covers global financial dynamics and Chinese economic developments This channel emphasizes social media integration and collaborative industry partnerships The channel covers both the Chinese and global automotive markets It regularly features high-profile interviews and generates coverage on trending entertainment topics This vertical explores the relationship between food and contemporary social trends Produces social documentaries, cultural interviews, and language-oriented programs showcasing diverse cultural and travel experiences This channel functions as a major communication platform for philanthropic and CSR initiatives distribute wellness knowledge and address critical health-related social issues An innovative co-creation and campus-corporate collaboration platform under ifeng A dedicated vertical media platform under ifeng characterized ifeng proprietary programmatic advertising Demand-Side Platform

[12]

Social Responsibility

[edit]

In April 2016, ifeng and Phoenix TV co-hosted the "Forever Happiness" Charity Ceremony, [13]marking the 10th anniversary of the program. ifeng teamed up with the China Charities Aid Foundation for Children, Chunhui Children, and China Foundation of Culture and Arts for Children to jointly gather charity power and protect children's healthy growth with love, raising over 9.03 million yuan in donations.

On April 12, 2016, ifeng established the charity fund in Beijing. In addition to the "Forever Happiness" project which raises funds for children in need, [14]the fund also operates the "Child Protection Plan", promoting care and rescue for children in distress, including those with critical illnesses, and the "Children Benefit Plan", advancing medical and health services in underdeveloped regions.

In 2016, ifeng launched the Activists League welfare platform. As of 2026, its annual charity gala has been held for ten years. Over the past decade, the platform has partnered with enterprises, non-profit organizations, celebrities and other parties. It has rolled out initiatives including The Tape Pledge and Brave Kids, which focus on wildlife protection and child safety. It has also carried out heart-warming campaigns such as the Twinkling Stars program for left-behind children and the More Warm cooperated with Lin Chi-ling, promoting the dissemination of social design and the concept of doing good in business, advancing the implementation of the United Nations Sustainable Development Goals across China and the globe. To date, members of the Alliance of the Activists have reached all 31 provinces nationwide.[15]

In 2024, ifeng was awarded the "Annual Public Welfare Communication Platform" of the Public Advertising Huanghe Awards.[16]

Corporate Honors

[edit]
  • 2007 IResearch New Marketing Annual Conference "Most Promising Online Media Award"[17]
  • 2016 "Forever Happiness"was selected for the "2015 Beijing Internet Public Welfare Influence List"[18]
  • 2018 "2018 Public Welfare Enterprise of the Year" from China Annual Conference on Philanthropy[19]
  • 2018 The Gold Award of the IAI Awards[20]
  • 2023 Season 3 of the talk show Jun Pin Tan was selected as a 2023 Original Online Audio-Visual Program on the Theme of "Promoting Core Socialist Values and Building the Chinese Dream".[21]
  • 2024 The Public Advertising Huanghe Awards "Annual Public Welfare Communication Platform"[22]

References

[edit]
  1. ^ 凤凰网推出全新Logo 名人跨界演绎"就做不同"
  2. ^ Phoenix New Media Limited
  3. ^ Phoenix New Media Limited Held First Video Strategy Press Conference
  4. ^ 吉林大学校友邹明出任凤凰新媒体副总裁兼代总编辑
  5. ^ 關於媒體報導中共駐南斯拉夫大使館本(五)月八日清晨遭北約砲火轟炸，造成傷亡，外交部對類此事件並非樂見，除極度關切外並表示遺憾，即指示有關駐外館處儘速瞭解詳情並密切注意發展報部。
  6. ^ 凤凰新媒体三网融合全新改版
  7. ^ 凤凰网_港澳网络_资料
  8. ^ 凤凰新媒体纽交所挂牌上市 将筹资1.4亿美元
  9. ^ 凤凰新媒体出售一点资讯股权 共回收3.5亿美元
  10. ^ Phoenix New Media Increases Strategic Investment in Yidian
  11. ^ 鳳凰衛視宣布易主 紫荊文化成最大股東
  12. ^ Exploring New Paradigms for AI-Empowered Finance, "Phoenix Financial Forum for the Greater Bay Area Financial Summit" Held in Shenzhen
  13. ^ PHOENIX
  14. ^ 剛柔並濟迎接機遇
  15. ^ 百余组织加入凤凰公益"行动者联盟"
  16. ^ 良法善治丨"改革和法治如鸟之两翼、车之两轮"
  17. ^ 凤凰网获艾瑞07-08年度新闻网站类最快成长网络媒体奖
  18. ^ 凤凰网“美丽童行”慈善晚宴落幕，筹款逾1447万元
  19. ^ 公益界年度四大奖项重磅揭晓！百万网友助力行动者联盟2018公益盛典
  20. ^ 原生动力数字传媒斩获第20届IAI国际广告奖5项大奖
  21. ^ 《君品谈》对话林毅夫，中国经济中的“君子之道”
  22. ^ 凤凰网行动者联盟2024公益盛典在北京温暖揭晓年度十二大公益奖项

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