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Draft:Onko Chishin

From Wikipedia, the free encyclopedia
Onko Chishin
Native name
株式会社温故知新
Kabushiki-gaisha Onko Chishin
TypeKabushiki gaisha
IndustryHospitality
FoundedFebruary 1, 2011; 15 years ago (2011-02-01)
FounderTomoki Matsuyama
Headquarters
Shinjuku, Tokyo
,
Japan
Number of locations
11 hotels, 4 restaurants (2026)
Key peopleTomoki Matsuyama (President and Representative Director)
ProductsHotels, restaurants
Websiteby-onko-chishin.com

Onko Chishin Co., Ltd. (Japanese: 株式会社温故知新) is a Japanese hotel operation and production company headquartered in Shinjuku, Tokyo. The company operates small-scale retreat-style accommodation, mainly in hot spring areas and on remote islands in Japan, and as of February 2026 operates 11 hotels and four restaurants.[1] Its name derives from a passage in the Analects of Confucius meaning "to learn from the past and gain new understanding".[1]

The company has been described by the Nikkei MJ as a frontrunner in Japan's "destination hotel" segment, developing properties intended to serve as the purpose of a trip rather than merely a place to stay.[2] In July 2024 it was the subject of an episode of the business programme Cambria Palace on TV Tokyo, which reported that the company had expanded to 14 properties nationwide within six years of entering hotel operations.[3]

Since 2018, several properties operated by the company have been listed in the Michelin Guide's accommodation ratings, including its Pavilion and Key distinctions.[4][5] The company has also been selected for Nikkei Cross Trend's "100 Companies Creating Future Markets" list from its 2024 edition onward,[6][7][8] and has appeared in the Financial Times/Statista ranking of high-growth companies in the Asia-Pacific region.[9][10]

History

[edit]

Onko Chishin was founded on 1 February 2011 by Tomoki Matsuyama, who had previously served as a director at Hoshino Resorts.[1][3]

In 2015, the company entered hotel operations by converting an art museum in Matsuyama, Ehime Prefecture, designed by Tadao Ando, into Setouchi Retreat Aonagi, a seven-room property.[1][3] In 2018, it began operating Iki Retreat Kairi Murakami in Iki, Nagasaki Prefecture.[1] The same year, Setouchi Retreat Aonagi received a five red pavilion rating in the Michelin Guide Hiroshima–Ehime 2018 special edition,[11][12] and in 2019 Iki Retreat Kairi Murakami received a five pavilion rating in the Michelin Guide Fukuoka–Saga–Nagasaki 2019 special edition.[5]

In 2022, the company opened three properties: Goto Retreat ray in Gotō, Nagasaki Prefecture, designed by Yukio Hashimoto; Setouchi Keirin Hotel 10 in Tamano, Okayama Prefecture; and maison owl in Ube, Yamaguchi Prefecture, designed by Junya Ishigami.[1] In 2023 it began operating Rebun Hotel Saryo in Rebun, Hokkaido.[1]

In 2024, the company opened Cuvée J2 Hôtel Osaka in Osaka, designed by Shinichi Ogawa, and Hotel La Vigne Hakuba in Hakuba, Nagano Prefecture.[1] In 2025 it reopened Izu Retreat Atagawa Suiko in Higashiizu, Shizuoka Prefecture, and began operating Otaru Retreat Kuramure in Otaru, Hokkaido, and Il Azzurri in Nishiizu, Shizuoka Prefecture.[1] The hospitality trade publication HOTELS reported the addition of the two hot spring ryokan that year, describing Onko Chishin as an operator of small luxury hotels across Japan with a portfolio of 15 hotels and restaurants.[13]

In 2024, Setouchi Retreat Aonagi and Goto Retreat ray were both awarded one Key in the Michelin Guide's newly introduced hotel distinction,[4][14] and both retained the distinction in 2025.[15]

Brands

[edit]

The company classifies its properties into four categories: Retreat Selection, Craft Selection, Gateway Selection and Another Story.[1] Retreat Selection comprises small-room-count properties centred on hot springs, cuisine and spatial design; Craft Selection comprises properties built around specific themes such as Champagne, Japanese wine and keirin; Gateway Selection comprises properties serving as bases for regional travel; and Another Story consists of maison owl.[1]

Architecture and design

[edit]

Architects and designers engaged by the company include Tadao Ando, Yukio Hashimoto, Makoto Nakayama, Shinichi Ogawa and Junya Ishigami.[1][16]

Properties

[edit]

As of February 2026, the company operates the following hotels.[1]

NameLocationRoomsOpenedArchitect/designer
Setouchi Retreat Aonagi by Onko ChishinMatsuyama, Ehime72015Tadao Ando
Iki Retreat Kairi Murakami by Onko ChishinIki, Nagasaki122018
Goto Retreat ray by Onko ChishinGotō, Nagasaki262022Yukio Hashimoto
Izu Retreat Atagawa Suiko by Onko ChishinHigashiizu, Shizuoka162025
Otaru Retreat Kuramure by Onko ChishinOtaru, Hokkaido192025Makoto Nakayama
Hotel La Vigne Hakuba by Onko ChishinHakuba, Nagano382024
Cuvée J2 Hôtel Osaka by Onko ChishinOsaka112024Shinichi Ogawa
Setouchi Keirin Hotel 10 by Onko ChishinTamano, Okayama1492022
Rebun Hotel SaryoRebun, Hokkaido1002023
Hotel Seasons NichinanNichinan, Miyazaki572024
Il AzzurriNishiizu, Shizuoka462025

Upcoming property

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NameLocationRoomsScheduled opening
Aso Retreat Hono by Onko ChishinMinamiaso, Kumamoto17November 2026[17]

The property is being developed by List Development, a subsidiary of the List group, through the renovation of an existing inn and the construction of a new wing, with Onko Chishin as operator. It is located within Aso Kujū National Park.[17]

Awards and recognition

[edit]
YearAwardRecipientRef.
2018Michelin Guide, five red pavilionsSetouchi Retreat Aonagi[11][12]
2019Michelin Guide, five pavilionsIki Retreat Kairi Murakami[5]
2023Good Design AwardGoto Retreat ray[18][19]
2023Interior Planning Award, Grand PrizeGoto Retreat ray[20]
2024Michelin Guide, One KeySetouchi Retreat Aonagi; Goto Retreat ray[4][14]
2024Illuminating Engineering Institute of Japan, Lighting Design Award of ExcellenceGoto Retreat ray[21]
2024Architectural Institute of Japan Prize (architectural design)maison owl[16][22][23]
2024–2026Nikkei Cross Trend, "100 Companies Creating Future Markets"Onko Chishin[6][7][8]
2024–2025Financial Times/Statista High-Growth Companies Asia-PacificOnko Chishin[9][10]
2025Michelin Guide, One KeySetouchi Retreat Aonagi; Goto Retreat ray[15]
2025–2026Star Wine List of the Year JapanLa Vigne Dining Fûdo, Hotel La Vigne Hakuba[24][25]
2026Hotel O-Wards (Oprah Daily)Goto Retreat ray[26]

See also

[edit]

References

[edit]
  1. 1 2 3 4 5 6 7 8 9 10 11 12 13 "会社概要" [Company profile] (in Japanese). Onko Chishin Co., Ltd. Retrieved 2026-09-08.
  2. ↑ "（Beyond）次のラグジュアリーを創る" [(Beyond) Creating the next luxury]. Nikkei MJ (in Japanese). Nikkei Inc. 2024-04-08. Retrieved 2026-09-26.
  3. 1 2 3 "急成長！目的地になるホテル ～温故知新 松山知樹社長～" [Rapid growth: hotels that become destinations – Tomoki Matsuyama, president of Onko Chishin]. Cambria Palace (in Japanese). TV Tokyo. 2024-07-18. Retrieved 2026-09-26.
  4. 1 2 3 "All the Key Hotels in Japan – MICHELIN Guide 2024". Michelin Guide. 2024. Retrieved 2026-09-08.
  5. 1 2 3 "ミシュランガイド福岡・佐賀・長崎2019特別版" [Michelin Guide Fukuoka Saga Nagasaki 2019 Special Edition] (in Japanese). Nihon Michelin Tire. 2019. Retrieved 2026-09-08.
  6. 1 2 "未来の市場をつくる100社（2024年版）" [100 Companies Creating Future Markets (2024 edition)] (in Japanese). Nikkei Cross Trend. Retrieved 2026-09-08.
  7. 1 2 "未来の市場をつくる100社（2025年版）" [100 Companies Creating Future Markets (2025 edition)] (in Japanese). Nikkei Cross Trend. Retrieved 2026-09-08.
  8. 1 2 "未来の市場をつくる100社（2026年版）" [100 Companies Creating Future Markets (2026 edition)] (in Japanese). Nikkei Cross Trend. Retrieved 2026-09-08.
  9. 1 2 "High-Growth Companies Asia-Pacific 2024". Financial Times. 2024. Retrieved 2026-09-08.
  10. 1 2 "High-Growth Companies Asia-Pacific 2025". Financial Times. 2025. Retrieved 2026-09-08.
  11. 1 2 "瀬戸内リトリート 青凪 by 温故知新" [Setouchi Retreat Aonagi by Onko Chishin] (in Japanese). Michelin Guide. Retrieved 2026-09-08.
  12. 1 2 "ミシュランガイド掲載施設について" [On facilities listed in the Michelin Guide] (in Japanese). City of Matsuyama. Retrieved 2026-09-08.
  13. ↑ "Onko Chishin adds two new ryokans". HOTELS. 2025-09-10. Retrieved 2026-09-26.
  14. 1 2 "ミシュランガイド、日本のホテルに「キー」を初選出" [Michelin Guide awards Keys to Japanese hotels for the first time] (in Japanese). Travel Voice. 2024-07-04. Retrieved 2026-09-08.
  15. 1 2 "ミシュランガイド「キー」選出ホテル一覧" [List of hotels awarded Michelin Keys] (in Japanese). Michelin Guide. Retrieved 2026-09-08.
  16. 1 2 "2024年日本建築学会賞" [2024 Architectural Institute of Japan Prizes] (in Japanese). Architectural Institute of Japan. 2024. Retrieved 2026-09-08.
  17. 1 2 "「阿蘇リトリート HONO by 温故知新」11月2日開業" [Aso Retreat Hono by Onko Chishin to open on 2 November] (in Japanese). Ryoko Shimbun. 2026-07-02. Retrieved 2026-09-08.
  18. ↑ "2023年度グッドデザイン賞 受賞対象一覧（五島リトリート ray by 温故知新）" [Good Design Award 2023 winners (Goto Retreat ray by Onko Chishin)] (in Japanese). Japan Institute of Design Promotion. Retrieved 2026-09-08.
  19. ↑ "「五島リトリート ray by 温故知新」が2023年度グッドデザイン賞を受賞" [Goto Retreat ray by Onko Chishin wins 2023 Good Design Award] (in Japanese). Kanko Keizai Shimbun. 2023. Retrieved 2026-09-08.
  20. ↑ "インテリアプランニングアワード2023" [Interior Planning Award 2023] (in Japanese). Japan Interior Planners' Association. Retrieved 2026-09-08.
  21. ↑ "第22回照明デザイン賞" [22nd Lighting Design Award] (in Japanese). Illuminating Engineering Institute of Japan. 2024. Retrieved 2026-09-08.
  22. ↑ "石上純也設計の「メゾン アウル」が日本建築学会賞を受賞" [maison owl, designed by Junya Ishigami, wins the Architectural Institute of Japan Prize] (in Japanese). WWD Japan. 2024. Retrieved 2026-09-08.
  23. ↑ "House & Restaurant (maison owl) receives the 2024 Architectural Institute of Japan Award". ADF Web Magazine. 2024. Retrieved 2026-09-08.
  24. ↑ "Star Wine List of the Year Japan 2025 winners". Star Wine List. 2025. Retrieved 2026-09-08.
  25. ↑ "Star Wine List of the Year Japan 2026 winners". Star Wine List. 2026. Retrieved 2026-09-08.
  26. ↑ "The 2026 Hotel O-Wards". Oprah Daily. 2026. Retrieved 2026-09-08.
[edit]

Category:Hospitality companies of Japan Category:Hotel chains Category:Companies based in Tokyo Category:Japanese companies established in 2011 Category:Hospitality companies established in 2011

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