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Draft:NV Play

From Wikipedia, the free encyclopedia
  • Comment: The sources are mostly PR (Press release and passing mentions). See WP:GNG and WP:SIGCOV. Tuesden (talk) 10:22, 1 June 2026 (UTC)

NV Play
TypePrivate company
IndustrySports technology; cricket software
Founded2018; 8 years ago (2018) (incorporated; product line dates to 2001 under NV Interactive)
FoundersMatt Pickering
Gus Pickering
Headquarters
Christchurch
,
New Zealand
Area served
Worldwide (57+ countries)
ProductsNV Play Pro Scorer; NV Play Live Streaming; NV Play Vision AI; NV Play Video Analysis; Play-Cricket Scorer Pro
OwnersMatt Pickering; Gus Pickering
Websitenvplay.com

NV Play is a sports technology company headquartered in Christchurch, New Zealand. The company develops cloud-based software for cricket scoring, live streaming, video analysis and high-performance analytics. Its platform is used by national governing bodies and recreational competitions, with the company reporting deployments in more than 57 countries.[1][2]

It was founded by brothers Matt and Gus Pickering, until NV Play was incorporated as a standalone entity in 2018, having previously been operated as the cricket-technology division of Christchurch-based digital agency NV Interactive.[2] Its software is used by national governing bodies including the England and Wales Cricket Board (ECB), New Zealand Cricket and Cricket Ireland.[3][4]

History

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Origins at NV Interactive (2001–2017)

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The cricket-technology products that later became NV Play originated within NV Interactive. In 2001, NV Interactive developed Feedback Cricket, a performance-analysis tool built in collaboration with Zach Hitchcock, then New Zealand Cricket's travelling high-performance video analyst.[2]

In the mid-2000s, NV Interactive was contracted to develop live ball-by-ball scoring software for CricInfo (subsequently acquired by ESPN), replacing the site's existing scoring system.[1]

In 2006, NV Interactive entered a long-term partnership with New Zealand Cricket to deliver a range of high-performance software and operational systems for the national programme.[2] This included the launch of the first of many iterations of the New Zealand Cricket website, with live scoring functionality.[5]

In 2010, a similar partnership was established with the England and Wales Cricket Board, covering international and first-class cricket.[2][1]

Incorporation as a standalone entity (2018)

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NV Play's core scoring product Pro Scorer was first released in 2013 under the ownership of New Zealand Cricket. In 2018, the cricket-technology division of NV Interactive was incorporated as a separate company, NV Play Limited, and all residual intellectual property was purchased from NZC. This established technology formed the foundation of what is now the NV Play platform. NV Interactive continues to operate as an independent digital agency.[2][6]

Reach and adoption

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According to the company, NV Play's software is used in more than 57 countries.[1] Its largest market is England and Wales, where NV Play supplies scoring and data services on behalf of the England and Wales Cricket Board across multiple levels of cricket.[3] The company has stated that its software is also used by Cricket Hong Kong and the Mumbai Indians franchise.[2] In April 2022, Cricket Ireland and NV Play announced a partnership to provide scoring and competition-management tools to recreational clubs in Ireland.[7]

In New Zealand, the company has partnerships with several provincial associations. Canterbury Cricket announced NV Play as a commercial partner in 2025.[4]

Play-Cricket Scorer Pro (PCS Pro)

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Since 2018, NV Play has been contracted by the England and Wales Cricket Board (ECB) to deliver Play-Cricket Scorer Pro (PCS Pro), a scoring platform used for recreational and professional cricket in England and Wales.[3]

PCS Pro is used by all 18 first-class counties and 20 National Counties sides in England and Wales, and by the England men's and women's international teams. It is also used by clubs and schools across the United Kingdom.[3]

The software includes features such as scoring tools, scoreboard integration, and integration with the ECB Play-Cricket system.[3] Additional functionality includes live streaming and video analysis tools provided as optional modules.

In February 2022, NV Play announced a licensing fee for recreational users of its Play-Cricket Scorer Pro software in England and Wales. Following feedback from clubs and discussions with the ECB, the introduction of fees was deferred until the 2023 season.[8][9]

Technology

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NV Play's platform is hosted on Microsoft Azure, which the company has stated is used to process live scoring data from multiple concurrent matches.[1] The platform uses cloud infrastructure to support real-time data processing.

The system integrates with third-party websites and league management systems via APIs, enabling display of live scores, statistics, and results.[2]

NV Play owns the Winning and Score Predictor (WASP), a statistical tool originally developed at the University of Canterbury in Christchurch. The model produces win probability and performance metrics for limited-overs cricket and has been extended by NV Play in collaboration with one of its original developers, Dr Scott Brooker.[2]

In 2019, Microsoft featured NV Play in a case study describing the company's use of Azure in cricket scoring and analytics.[1]

Awards

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  • 2021 – Winner, Best Elite Performance Technology[10][11][12]
  • 2021 – Finalist, Best Broadcast Technology[10][13]
  • 2021 – Finalist, Best Digital Technology[10][13]
  • 2020 – Winner, Established Startup of the Year, Sports Technology Awards Startups[14]
  • 2019 – Finalist, Innovation, Westpac Champion Business Awards[15]

Sponsorships

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Since 2020, NV Play has been the title sponsor of the Cricket Writers' Club Young Cricketer of the Year award, an annual honour first presented in 1950 and restricted to England-qualified players under the age of 23. Recipients of the NV Play Young Cricketer of the Year award have included Zak Crawley (2020), Harry Brook (2021), Jordan Cox (2022), James Rew (2023), Shoaib Bashir (2024) and Rehan Ahmed (2025).[16][17][18][19][20]

Company structure

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NV Play is privately owned by founders Matt and Gus Pickering.[2] The company is registered in New Zealand as NV Play Limited and is headquartered in Christchurch. It also maintains commercial offices in London and Australia and operates a match-coding centre in India.[2]

References

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  1. 1 2 3 4 5 6 "How NV Play is shaping the future of cricket". Microsoft Source. 2019. Retrieved 1 June 2026.
  2. 1 2 3 4 5 6 7 8 9 10 11 "About Us". NV Play. 2025. Retrieved 1 June 2026. [non-primary source needed]
  3. 1 2 3 4 5 "NV Play: The go-to live streaming service for the grassroots game". The Cricketer Schools Guide. 2023. Retrieved 1 June 2026.
  4. 1 2 "NV Play joins the Canterbury Team". Canterbury Cricket. 2025. Retrieved 1 June 2026.
  5. ↑ "Welcome to the new BlackCaps.co.nz". New Zealand Cricket. Retrieved 1 June 2026.
  6. ↑ "NV Play Cricket Technology Platform". NV Interactive. Retrieved 1 June 2026. [non-primary source needed]
  7. ↑ "NV Play and Cricket Ireland partnership to boost the club game across Ireland". Cricket World. 13 April 2022. Retrieved 1 June 2026.
  8. ↑ ESPNcricinfo staff (17 February 2022). "Proposed NV Play streaming charge for recreational clubs pushed back a year". ESPNcricinfo. Retrieved 1 June 2026.
  9. ↑ Sam Morshead (17 February 2022). "Streaming software charges delayed by a year following club cricket backlash". The Cricketer. Retrieved 1 June 2026.
  10. 1 2 3 "NV Play's Game-changing Cricket Software A Winner At Global Sports Technology Awards". Scoop News. 2021. Retrieved 1 June 2026.
  11. ↑ "NV Play named as a winner at global Sports Technology Awards" (Press release). NV Play. 2021. Retrieved 1 June 2026. [non-primary source needed]
  12. ↑ "2021 Sports Technology Awards Winners Revealed". Sports Technology Awards Group. 2021. Retrieved 1 June 2026.
  13. 1 2 "It's Here! The 2021 Sports Technology Awards Shortlist". Sports Technology Awards Group. 2021. Retrieved 1 June 2026.
  14. ↑ "2020 STA Startups Winners Revealed". Sports Technology Awards Group. 2020. Retrieved 1 June 2026.
  15. ↑ "Staff and societal wellbeing a key driver in business awards". Scoop News. 8 August 2019. Retrieved 1 June 2026.
  16. ↑ "Crawley wins Cricket Writers' Club's NV Play Young Cricketer of the Year award". Kent Cricket. 23 October 2020. Retrieved 1 June 2026.
  17. ↑ "Shoaib Bashir named NV Play Young Player of the Year by Cricket Writers' Club". Somerset County Cricket Club. 5 November 2024. Retrieved 1 June 2026.
  18. ↑ "Root, Rehan and Bell claim top honours at CMC Awards". Cricket Media Club. 26 October 2025. Retrieved 1 June 2026.
  19. ↑ "Bairstow's year to remember recognised by Cricket Writers'". Sports Journalists' Association. 5 October 2022. Retrieved 1 June 2026.
  20. ↑ "Harry Brook and Nat Sciver-Brunt named in 2023 Cricket Writers' Club awards". England and Wales Cricket Board. 2023. Retrieved 1 June 2026.
  21. "Vision AI". NV Play. 2025. Retrieved 1 June 2026. [non-primary source needed]
  22. "NV Play Cricket Scorer App". Apple App Store. 2025. Retrieved 1 June 2026. [non-primary source needed]
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See also

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Category:Cricket technology Category:Sports technology companies Category:Sports software Category:Cricket in England and Wales Category:Cricket in New Zealand Category:Software companies of New Zealand Category:Companies based in Christchurch Category:New Zealand companies established in 2018 Category:Cricket-related lists Category:Live streaming services Category:Cricket in Ireland

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