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  • Comment: This article is submitted with a conflict of interest disclosure. The submitting editor is affiliated with the subject.

MyNetDiary
TypePrivate
IndustryDigital health
FoundedDecember 2005; 20 years ago (2005-12)
FoundersSergey Oreshko, Vasili Smaliak
HeadquartersBoca Raton, Florida, U.S.
Key people
Sergey Oreshko (CEO), Vasili Smaliak (CTO)
ProductsMyNetDiary, PlateAI
Websitemynetdiary.com

MyNetDiary is a mobile app and website for calorie counting and nutrition tracking.[1] It has been reviewed by The New York Times[2] and Women's Health,[1] among other publications.

History

[edit]

MyNetDiary was founded in December 2005 by Sergey Oreshko and Vasili Smaliak.[3] In an interview with Refresh Miami, Oreshko said he was influenced by the release of Google Maps and its interactive interface when thinking about how nutrition tracking software could work.[3]

The service launched on the web in 2007 and as a mobile app in 2008.[4] According to Refresh Miami, the company is based in Boca Raton, Florida, and had about 30 employees across the United States and Europe in 2025.[3] The same report said MyNetDiary had more than 28 million registered users as of 2025.[3]

In August 2025, the company launched PlateAI, a separate app focused on AI-based food logging and nutrition coaching.[5]

Reception

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A 2013 study published in the American Journal of Preventive Medicine examined 30 popular weight-loss apps for their use of behavioral strategies from the CDC's Diabetes Prevention Program. MyNetDiary received the highest score in the group, at 65%. The study also found it had no tools for stress management, relapse prevention, or nutrition-label reading.[6]

In a 2019 review published by Women's Health, registered dietitian Jacqueline Gomes Sgherza called the app user-friendly and a good fit for people new to food tracking. She also stressed that results depend on accurate logging.[1]

The New York Times reviewed the app alongside other calorie trackers in 2014.[2] It has also appeared in rankings by Forbes Health,[7] U.S. News & World Report,[8] and Today's Dietitian.[9]

A 2025 systematic review published in the journal Body Image found that users of diet and fitness tracking apps reported higher levels of disordered eating symptoms than non-users. The authors noted that most evidence was cross-sectional and that no causal conclusions could be drawn.[10]

References

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  1. ^ a b c Blades, Nicole (7 March 2019). "What Is MyNetDiary?". Women's Health. Retrieved April 21, 2026.
  2. ^ a b "Watch What You Eat, Using Your Phone". The New York Times. January 23, 2014. Retrieved April 27, 2026.
  3. ^ a b c d "Sergey Oreshko swapped snow for sand and built a healthtech empire". Refresh Miami. September 10, 2025. Retrieved April 21, 2026.
  4. ^ "About MyNetDiary". MyNetDiary. Retrieved April 21, 2026.
  5. ^ "MyNetDiary launches first AI-powered food app for personalized nutrition". Nutrition Insight. 15 August 2025. Retrieved April 21, 2026.
  6. ^ Pagoto, Sherry; Schneider, Kristin; Jojic, Mirjana; DeBiasse, Michele; Mann, Devin (2013). "Evidence-based strategies in weight-loss mobile apps". American Journal of Preventive Medicine. 45 (5): 576–582. doi:10.1016/j.amepre.2013.04.025. PMID 24139770.
  7. ^ "Best Calorie Counting Apps". Forbes Health. 2025. Retrieved April 21, 2026.
  8. ^ "Best Weight Loss Apps". U.S. News & World Report. Retrieved April 21, 2026.
  9. ^ Webb, Densie (January 1, 2022). "Popular Weight Loss Apps". Today's Dietitian. Retrieved April 21, 2026.
  10. ^ Anderberg, Isabella; Kemps, Eva; Prichard, Ivanka (2025). "The link between the use of diet and fitness monitoring apps, body image and disordered eating symptomology: A systematic review". Body Image. 52 101836. doi:10.1016/j.bodyim.2024.101836. PMID 39671845.