Draft:Mediaweb
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Mediaweb
[edit]| Type | Private |
|---|---|
| Industry | Software development |
| Founded | 2006 |
| Headquarters | Leiria, Portugal |
| Products | Rocket UI |
Number of employees | 45 |
| Website | https://www.mediaweb.global/ |
Mediaweb is a Portuguese software development and digital design company founded in 2006. The company specialises in user experience (UX), user interface (UI), front-end development and the development of enterprise applications.
Mediaweb works with traditional web technologies, including JavaScript, React and Node.js, as well as with applications built on the OutSystems low-code development platform. Its work centres on the design and implementation of digital interfaces for web-based and enterprise software.
History
[edit]Founding and early years
[edit]Mediaweb was founded in Portugal in 2006 in Leiria by Nelson Rodrigues, together with two colleagues, shortly after Nelson, then 20 years old, completed a vocational course in computing; none of the founders had a university degree or prior professional experience in the field.[1]
In its early years, the company worked as independent web developers, building websites for companies, brands and other organisations, reflecting the broader expansion of corporate websites and digital communication during the mid-2000s, as organisations increasingly adopted the internet as a channel for presenting services and communicating with customers.[1]
Early projects combined graphic design, information architecture and front-end development in the planning, visual design and technical implementation of websites.
In 2012, Mediaweb took on its first low-code projects using OutSystems, a platform that has since become one of Portugal's technology unicorns. This early involvement gave the company visibility and access to work with large enterprise clients, since only such organisations could typically afford the platform's licensing costs and increased the perceived value of its design and front-end work within enterprise engineering teams.[1]
Expansion into enterprise software
[edit]Mediaweb subsequently expanded beyond institutional and marketing websites into smaller enterprise software solutions and web-based business applications supporting internal processes, customer services and business operations.
This work required greater attention to navigation, information structure, accessibility, usability and interaction design than typical corporate websites and it led the company to identify UX design, UI design and front-end development as its core areas of specialisation.
Focus on UX/UI design and front-end development
[edit]As its activity developed, Mediaweb increasingly concentrated on the user-facing components of digital products, including UX research, interaction design, interface design, prototyping, usability analysis and front-end implementation. This positioned the company as a specialist partner for organisations seeking support in the design and development of digital experiences, rather than as a general software development firm.
Mediaweb also began creating and maintaining design systems, reusable interface components and visual guidelines to ensure consistency across applications and digital products.
Work with the OutSystems ecosystem
[edit]Mediaweb later began working with companies and implementation partners using OutSystems, a low-code development platform for enterprise applications.
Within this ecosystem, the company has focused on UX design, UI design and front-end implementation, supporting application design, prototyping, the development of visual components and usability improvements for existing solutions, as well as building custom interface components where standard platform components did not meet a project's design or usability requirements.
As part of this work, Mediaweb develops and maintains Rocket UI, a framework listed on the OutSystems Forge component marketplace that extends the platform's native OutSystems UI framework.[2]
Traditional software development
[edit]Alongside its OutSystems work, Mediaweb has continued to develop applications using traditional technologies, including JavaScript, React and Node.js, for projects requiring custom web applications, front-end architectures, API integrations and tailored digital products. This combination of low-code and traditional development allows the company to work across different technological environments depending on project requirements, scale and architecture.
Growth, Growset and international expansion
[edit]Between roughly 2021 and 2024, Mediaweb doubled its revenue and was included in Deloitte's 2023 ranking of Portugal's fastest-growing technology-based companies.[3]
In 2024, the company became part of Growset, a technology investment and advisory group co-founded by Mediaweb's CEO Nelson Rodrigues together with João Prior, a former Deloitte consultant and Frederico Mangas.[3][4] Growset invests in and advises technology service companies working with low-code platforms and artificial intelligence, from pre-seed to scale-up stage and has said its involvement helped Mediaweb open new markets in the Middle East and the United States.[4]Mediaweb continues to be run day-to-day by Nelson Rodrigues and general manager Inês Neves, with strategic support from Growset.[3]
Among its long-standing clients, Mediaweb has worked with Wodify, a Philadelphia-based gym management software company used by around five thousand facilities worldwide, on modernising its software and user experience to match a new brand identity.[3]
For 2025, company leaders outlined plans to expand the team in sales, international presence, technical staff, customer support and to broaden its services to include turnkey projects.[3]
Artificial intelligence services
[edit]In 2025, Mediaweb launched UX-Driven AI, a service combining artificial intelligence with design work, aimed at making digital experiences more personalised and intelligent, with applications in sectors such as banking, insurance and retail.[5]
Under this service line, the company has developed an AI-based customer support chatbot designed to reduce response times for repetitive requests and has also worked on an AI-driven phone support system intended to handle natural-language requests and automatically schedule appointments.[5]
Positioning
[edit]Over time, Mediaweb has positioned itself as a specialised UX/UI design and front-end development company rather than a full-service technology consultancy, with services centred on the parts of a digital product that users directly interact with: visual interfaces, navigation systems, responsive layouts, interactive components and accessibility features.
Its approach relies on close collaboration between designers and developers throughout the product development process, from research and concept definition to implementation and quality assurance.
Services
[edit]Mediaweb provides services related to the design and development of digital products and enterprise applications. According to the company, these are organised into three core areas: Digital Experience & AI Design, Web, Mobile and Front-end Development and Experience Optimisation.[6]
According to the company:[6]
- Digital Experience & AI Design: this area covers the design of user-centred digital products and intelligent systems, including UX/UI design, user flows, prototyping, design systems, accessible interfaces and the design of interactions between users and AI-based features.[6] Related activities described elsewhere by the company include user and stakeholder research, analysis of user requirements, definition of user journeys, information architecture, wireframing, interactive prototyping and usability testing.[6]
- Web, Mobile and Front-end Development: this area covers the development of web and mobile applications and interfaces, with stated experience in OutSystems, React, Node.js and other modern front-end technologies.[1][3][6] Described activities include responsive interface implementation, reusable components, integration with back-end systems and APIs, front-end architecture and cross-browser compatibility.
- Experience Optimisation: according to the company, this area covers the improvement of existing applications through UX audits, accessibility assessments, front-end analysis, performance improvements and ongoing interface optimisation.[6]
Individual services listed by the company include UX/UI design, front-end development, OutSystems UX/UI and front-end support, design systems, digital experience consulting, accessibility and artificial intelligence solutions.[6]
The company describes its accessibility work as covering audits, testing and remediation of existing websites and applications, implementation of accessible interfaces and components and support for compliance with accessibility standards and regulations such as the European Accessibility Act.[7][6]
Its stated approach to artificial intelligence is described as "UX-drive AI" applying AI where it can simplify tasks, support decision-making or make an application more efficient, rather than as a default feature; cited examples include conversational interfaces, digital assistants, voice agents, intelligent search and AI features integrated into existing products.[5][6]
Products
[edit]Rocket UI
Rocket UI is a UI framework created through Mediaweb's internal investment, offering designers and developers a set of pre-built components, themes, layouts and templates intended to accelerate front-end and design work. It runs on the OutSystems and Mendix low-code platforms, with support for React reported to be in development.[1]
The framework and an accompanying style guide application are both listed on the OutSystems Forge component marketplace, where they are described as extending the OutSystems UI framework.[2][8] Mediaweb has said that differentiating its offering with Rocket UI has helped it win new clients.[1] The company reported investing further in Rocket UI during 2024 as part of a broader refresh of its brand, website and services.[3]
Digital accessibility
Mediaweb offers digital accessibility as a dedicated area of work, including accessibility audits, testing and remediation for websites or applications and support for organisations seeking to meet accessibility standards and regulatory requirements such as the European Accessibility Act.[7]
This offering is supported by Mediaweb's partnership with Deque Systems, whose accessibility testing and monitoring tools the company uses in its audit and remediation work.[7]
Development approach
[edit]Mediaweb's development process generally combines design, prototyping and implementation. Projects typically begin with research and the identification of business and user requirements, after which the design team develops information structures, user flows, wireframes and interactive prototypes. Once the interface is approved, the front-end development team implements it within the selected technological environment, followed by usability reviews, responsive testing, accessibility checks and interface quality assurance.
Clients and sectors
[edit]Mediaweb has developed digital products and enterprise applications for organisations across a range of industries. Reported clients include Wodify, a US-based gym management software provider.[3]
Technologies
[edit]Technologies and platforms associated with the company's work include OutSystems, JavaScript, React, Node.js, HTML, CSS, front-end component libraries and design and prototyping tools.[1][3]
- ^ a b c d e f g Duro, Jacinto Silva (2024-12-26). "Mediaweb. Salto de gigante para a criação de um produto para low-code". Dinheiro Vivo.
- ^ a b "Rocket UI - Overview (O11)". OutSystems Forge.
- ^ a b c d e f g h i Duro, Jacinto Silva (2024-12-29). "Mediaweb internacionaliza-se e aposta em projectos IA e chave-na-mão". Jornal de Leiria.
- ^ a b "Growset tem dez milhões para ajudar empresas tech a acelerar". ECO.
- ^ a b c "Mediaweb aposta na IA para criar experiências digitais mais intuitivas e personalizadas". Dinheiro Vivo.
- ^ a b c d e f g h i Mediaweb. "Frequently Asked Questions". Mediaweb official website.
- ^ a b c "Mediaweb". Deque Systems Partner Directory.
- ^ "Rocket UI Style Guide - Overview (O11)". OutSystems Forge.
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