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M2THAK
[edit]American social media personality, entrepreneur, live streamer, music artist, and crossover boxer
| Biographical information | Details |
|---|---|
| Full name | Mourad Kadmiri |
| Professional name | M2THAK |
| Also known as | M2ThaK, M2THAK LIVE, Big Keezy, Keezy, MK |
| Born | February 17, 1988 |
| Residence | Las Vegas, Nevada, United States |
| Heritage | Moroccan |
| Occupations | Social media personality, entrepreneur, livestreamer, music artist, crossover boxer |
| Years active | 2005–present |
| Associated acts | Soulja Boy, SODMG |
| Associated brands | Monster Products, BLVD Supply, BC.GAME, |
| Known for | Social media entertainment, music, celebrity collaborations, crossover boxing, casino livestreaming |
| Website | www.m2thak.com |
Mourad Kadmiri (born February 17, 1988), professionally known as M2THAK (pronounced "M to the K"), is an American social media personality, entrepreneur, live streamer, music artist, and crossover boxer based in Las Vegas, Nevada.
Kadmiri began creating online entertainment content in 2006 and subsequently expanded his career into music, fashion, celebrity collaborations, digital marketing, and live streaming. His professional history includes an association with American rapper Soulja Boy and his SODMG collective, involvement with streetwear brand BLVD Supply, and a longstanding personal and professional relationship with Monster Products founder Noel Lee.
Since 2016, Kadmiri has maintained a close relationship with Lee, whom he describes as a father figure. Kadmiri states that he has served as Lee's personal caregiver, closest confidant, and trusted right-hand man. Their relationship has also been publicly referenced through Lee's official Instagram account, where Kadmiri states that Lee has referred to him as his son.
Kadmiri has also participated in crossover boxing. In October 2022, he replaced former NBA player Lamar Odom in a Celebrity Boxing event against social media personality Izzy Drake, commonly known as Fake Drake. Kadmiri won the contest by unanimous decision, with the victory receiving coverage from TMZ.
In recent years, Kadmiri has expanded into the international iGaming industry through a partnership with cryptocurrency gaming platform BC.GAME. Under his M2THAK LIVE brand, he produces casino live streaming, entertainment, and promotional content distributed through Kick and other social media platforms.
Following approximately one year of consistent live streaming with BC.GAME, Kadmiri has described himself as one of the world's leading iGaming personalities and among the company's most prominent and highest-paid brand ambassadors.
His career and transition into casino streaming have been featured in interviews published by WIN.gg.
Early life and background
[edit]Mourad Kadmiri was born on February 17, 1988, and is of Moroccan descent.
He developed an interest in digital entertainment during the early years of online video sharing.
Kadmiri established a presence on YouTube on January 14, 2006, initially producing comedy, prank videos, and unscripted entertainment.
His early content included public interactions and videos documenting everyday experiences.
As social media expanded, Kadmiri developed an audience across Instagram, Snapchat, YouTube, and other platforms.
He subsequently adopted the professional name M2THAK, which became his primary identity across social media and entertainment platforms.
Kadmiri is based in the Las Vegas metropolitan area of Nevada.
Career
[edit]Early YouTube career and social media (2006–2012)
[edit]Kadmiri began creating online entertainment content in 2006, during the early days of YouTube.
His early work focused on street improv comedy, prank videos, public interactions, and unscripted entertainment.
As social media platforms expanded, Kadmiri developed his presence on Instagram and Snapchat, producing short-form entertainment, lifestyle videos, and collaborations with other internet personalities.
His career subsequently expanded into music, digital marketing, celebrity collaborations, and business ventures.
A 2021 entertainment profile published by US Times Now discussed Kadmiri's early involvement in online entertainment, his music career, and his subsequent development as a social media personality.
Soulja Boy and SODMG
[edit]Kadmiri developed a professional relationship with American rapper Soulja Boy and signed as a recording artist on his SODMG entertainment collective.
His association with the record label lasted approximately ten years.
During this period, he released albums under SODMG Records and participated in entertainment and promotional activities associated with Soulja Boy while developing his own identity as a social media personality.
His involvement in the entertainment industry included collaborations with musicians, internet personalities, and other content creators.
A 2019 press release distributed through PR Newswire reported that Kadmiri signed with Soulja Boy's SODMG record label in 2009.
The announcement also discussed his involvement in music and collaborations with other recording artists, including 2 Chainz.
Kadmiri has additionally discussed his experiences working with Soulja Boy during an appearance on the Digital Social Hour podcast.
References:
PR Newswire — M2THAK Releases New Single[1]
Digital Social Hour — The Untold Story of Building a Social Media Empire[2]
Music career
[edit]In addition to producing digital entertainment content, Kadmiri pursued a career in music.
His musical activities included collaborations with recording artists and involvement in the hip-hop entertainment industry.
In November 2019, a press release distributed through PR Newswire announced the release of a new single by b.
The announcement discussed his development as a rapper and entertainer, his association with Soulja Boy, and his business ventures.
The release also described his involvement in the fashion and entertainment industries.
Reference: PR Newswire — M2THAK Releases New Single[1]
BLVD Supply (2012–2015)
[edit]Between 2012 and 2015, Kadmiri was involved with BLVD Supply, a streetwear and lifestyle clothing brand.
He has described himself as a former co-owner of the company.
His work included brand promotion, social media marketing, and collaborations within the entertainment and streetwear industries.
A 2019 press release identified Kadmiri as a co-founder of BLVD Supply alongside Soulja Boy in 2012.
The release also discussed his subsequent involvement in Beyond Blanks, a clothing venture developed with Marc Boutayer.
Reference: PR Newswire — M2THAK Releases New Single[1]
Monster Products and Noel Lee (2016–present)
[edit]Personal and professional relationship with Noel Lee
[edit]Since 2016, Kadmiri has maintained a close personal and professional relationship with Noel Lee, founder of Monster Products, the consumer electronics company known for its audio equipment and its role in the development of Beats by Dre headphones.
According to Kadmiri, the relationship began as a professional association and subsequently developed into a father-son bond.
Kadmiri describes Lee as a father figure and states that he has served as his personal caregiver, closest confidant, and trusted right-hand man since 2016.
Their relationship extends beyond business activities, with Kadmiri describing his role as providing personal support, companionship, and assistance with Lee's professional and day-to-day activities.
Kadmiri states that Lee has publicly referred to him as his son in multiple posts published through his official Instagram account, @themonsterceo.
These statements describe their personal relationship rather than establishing a biological or legal father-son relationship.
Primary source: Noel Lee — Official Instagram (@themonsterceo)
The specific Instagram posts in which Lee refers to Kadmiri as his son have not yet been individually verified. Direct links to those posts would provide stronger documentation of their relationship.
Professional involvement with Monster Products
[edit]Kadmiri has described his work with Monster Products as involving celebrity partnerships, marketing initiatives, promotional campaigns, and entertainment-related projects.
His responsibilities, according to his own account, have included working closely with Noel Lee on business and entertainment activities and assisting with the coordination of celebrity talent.
During his appearance on the Digital Social Hour podcast, Kadmiri discussed his longstanding involvement with Monster and his participation in the company's Super Bowl advertising campaign.
He also described helping secure RiceGum's participation in the commercial.
Reference: Digital Social Hour — M2THAK Interview
Monster's 2018 Super Bowl commercial
[edit]In 2018, Monster Products aired its first Super Bowl commercial during Super Bowl LII Produced By Mourad Kadmiri.
The 60-second advertisement, titled You Deserve Better, depicted the early life and entrepreneurial journey of Monster founder Noel Lee.
YouTube personality RiceGum portrayed a younger version of Lee.
The commercial featured Australian rapper Iggy Azalea and her song "Savior," alongside appearances by rapper Yo Gotti, Aerosmith guitarist Joe Perry, *NSYNC member Joey Fatone, country musician Big Kenny, songwriter Poo Bear, television personality Jonathan Cheban, radio personality Charlamagne tha God, and DJ Irie.
The advertisement was part of Monster's MonsterTakeover 2018 marketing campaign, which promoted the company's headphones, speakers, and other audio products.
References:
MediaPost — Headphone Maker Monster Goes Big With Super Bowl Ad
CE Pro — Monster's Super Bowl Commercial Depicting the Life of Noel Lee
M2THAK's involvement in the commercial
[edit]Kadmiri states that he participated in the creative development and production of Monster's Super Bowl advertising campaign.
According to his account, his responsibilities included celebrity coordination, talent relationships, and involvement in the commercial's creative direction and organize the talent.
During his Digital Social Hour interview, Kadmiri specifically discussed his role in bringing RiceGum into the project and his involvement in Monster's broader entertainment initiatives.
The commercial was produced by the NBCUniversal Content Innovation Agency, with Smuggler serving as the production company.
Published production credits identify Bjorn Ruhmann as the commercial's film director.
Reference: Digital Social Hour — M2THAK Interview[2]
Lamborghini Urus appearance
[edit]The Monster Super Bowl commercial also featured a Lamborghini Urus, which had been unveiled shortly before the advertisement aired.
The vehicle appeared in a scene involving RiceGum testing Monster's wireless headphones.
Kadmiri has described the vehicle's appearance as part of his involvement in the commercial's production and promotional activities.
The commercial aired on February 4, 2018, during the early launch period of the Lamborghini Urus.
Reference: iSpot.tv — Monster Super Bowl 2018 Commercial
Watch the commercial: Monster — Super Bowl LII (2018)
Crossover boxing career
[edit]Kadmiri has participated in crossover boxing, a form of combat sports entertainment involving social media personalities, celebrities, and other public figures.
His boxing appearances include a Celebrity Boxing contest against Izzy Drake in October 2022 and a fight against Cake Paul.
Kadmiri has described himself as undefeated in crossover boxing, although a complete independently verified record of his bouts has not been established.
M2THAK vs. Fake Drake (2022)
[edit]In October 2022, Kadmiri competed against social media personality Izzy Drake, commonly known as Fake Drake, in a Celebrity Boxing event in Atlantic City, New Jersey.
The contest was originally scheduled to feature former NBA player Lamar Odom against Izzy Drake.
Following Odom's withdrawal, Kadmiri replaced him as Drake's opponent.
TMZ reported on the change in opponents before the event, identifying M2THAK as the YouTuber scheduled to face Fake Drake.
The contest took place on October 15, 2022.
Kadmiri won the three-round bout by unanimous decision and received the Celebrity Boxing championship belt.
TMZ published footage of the fight and Kadmiri's post-fight celebration on October 17, 2022.
References:
TMZ — Fake Drake Claims Real Drake Threatened Him
TMZ — Fake Drake Loses Bad in Celebrity Boxing to M2THAK
M2THAK vs. Cake Paul
[edit]Kadmiri also competed against Cake Paul, a social media personality known for impersonating American boxer and internet personality Jake Paul.
The bout took place at Creator Fight League 1.
Kadmiri subsequently discussed the encounter during an appearance on the Digital Social Hour podcast, where he described fighting Cake Paul and claimed victory in the contest.
The event's official result and the complete details of the contest require additional verification.
References:
Creator Fight League — M2THAK vs. Cake Paul
Digital Social Hour — M2THAK Interview[2]
Boxing record
[edit]| Opponent | Result | Event | Date |
|---|---|---|---|
| Izzy Drake (Fake Drake) | Win — Unanimous decision | Celebrity Boxing | October 15, 2022 |
| Cake Paul | Claimed win; official result unverified | Creator Fight League 1 | Unverified |
| Samuel Jones Jr. | Reported exhibition draw — Split decision | Exhibition boxing | March 16, 2024 |
Kadmiri describes himself as undefeated in crossover boxing. However, Tapology lists a split-decision exhibition loss against Samuel Jones Jr.
The complete record requires verification before an undefeated record can be presented as an established fact.
Reference: M2THAK — Tapology Fighter Profile
Online gaming and livestreaming
[edit]Kadmiri expanded into online gaming and casino-related livestreaming, producing content featuring digital gaming platforms and live audience interactions.
His livestreaming activities include broadcasts on Kick, where he produces gaming, entertainment, and lifestyle content.
Under the M2THAK LIVE brand, he has incorporated mobile livestreaming into his entertainment activities, producing content from vehicles, public locations, and entertainment events.
In May 2026, WIN.gg published an interview with Kadmiri discussing his transition into casino streaming, his content creation career, and his approach to developing an online audience.
The publication reported that he had approximately 3.9 million Instagram followers, 58,000 YouTube subscribers, and 11,600 Kick followers at the time.
In July 2026, WIN.gg published a subsequent interview in which Kadmiri discussed the changing social media industry, content creation, and the pressures faced by online creators.
References:
WIN.gg — Originality Is Key to Casino Streaming, Says M2THAK
WIN.gg — M2THAK Says Creators Are Under More Pressure Than Ever Before
BC.GAME and international iGaming career (2025–present)
[edit]Kadmiri expanded his career into cryptocurrency gaming and online casino live streaming through his partnership with BC.GAME, an international cryptocurrency-based gaming platform.
Performing under his M2THAK LIVE brand, Kadmiri has developed a presence in the iGaming entertainment industry through livestreaming, social media promotions, celebrity collaborations, and digital marketing campaigns.
Following approximately one year of consistent live streaming and promotional activity with BC.GAME, Kadmiri has described himself as one of the world's leading iGaming personalities and among the company's most prominent brand ambassadors.
His partnership combines his established social media audience with live streaming content distributed through Kick, Instagram, Snapchat, and other digital platforms.
Brand ambassadorship and international recognition
[edit]Kadmiri has described his agreement with BC.GAME as one of the company's most lucrative individual talent partnerships.
According to Kadmiri, his role extends beyond conventional gaming sponsorships, incorporating celebrity influence, international audience engagement, brand representation, and promotional activities intended to expand BC.GAME's visibility worldwide.
His work with the company includes casino live streaming, branded entertainment content, social media marketing, and appearances at gaming and entertainment industry events and IRL igaming content.
Kadmiri has stated that his existing social media following, combined with his consistent live streaming activities, has contributed to the company's international promotional efforts.
He is also characterized as BC.GAME's most prominent talent acquisition and one of its highest-promoted ambassadors.
These descriptions reflect Kadmiri's account of his partnership; comparative compensation figures and independent audience measurements would be needed to establish his ranking among the company's ambassadors.
Growth in the iGaming industry
[edit]Kadmiri's transition into casino streaming was documented in a May 2026 interview published by WIN.gg.
The interview discussed his development as a digital entertainer, his transition into gaming content, and his approach to building an audience in the online casino industry.
The publication reported that Kadmiri had approximately 3.9 million Instagram followers, 58,000 YouTube subscribers, and 11,600 Kick followers at the time of the interview.
His career demonstrates the increasing crossover between traditional social media entertainment, celebrity influencer marketing, and online casino live streaming.
References:
WIN.gg — Originality Is Key to Casino Streaming, Says M2THAK
WIN.gg — M2THAK Says Creators Are Under More Pressure Than Ever Before
M2THAK — Official Kick Channel
Clutch Packs partnership (2026–present)
[edit]In 2026, Kadmiri developed a promotional partnership with Clutch Packs, an online platform associated with collectible trading cards and digital pack-opening experiences.
The collaboration includes live streamed trading card openings, social media content, and promotional appearances.
The partnership also incorporates the M2THAK LIVE brand into mobile live streaming and entertainment activities.
Kadmiri's involvement with the company includes promoting collectible trading cards, participating in pack-opening live streams, and incorporating trading card entertainment into his existing social media and gaming content.
Business ventures and entrepreneurship
[edit]In addition to producing digital content, Kadmiri has participated in commercial ventures involving fashion, entertainment, digital marketing, and online gaming.
His professional activities include brand ambassadorships, influencer marketing campaigns, livestream sponsorships, and promotional collaborations.
His business history includes involvement with BLVD Supply, Monster Products, BC.GAME, and Clutch Packs.
Kadmiri has also pursued projects involving mobile live streaming, entertainment events, and collaborations with athletes and other public figures.
His career has incorporated several areas of the entertainment industry, including music, fashion, social media, live streaming, crossover boxing, and digital marketing.
Personal life
[edit]Kadmiri is of Moroccan heritage and resides in Henderson, NV.
He is a father and has occasionally incorporated aspects of his family life into his social media content.
Kadmiri has also described his longstanding relationship with Monster Products founder Noel Lee as a father-son bond.
According to Kadmiri, he has served as Lee's personal caregiver and confidant since 2016.
Lee has reportedly referred to Kadmiri as his son through his official Instagram account, reflecting their close personal relationship.
Primary source: Noel Lee — Official Instagram (@themonsterceo)
Media coverage and references
[edit]The following publications, interviews, and videos document various aspects of Kadmiri's entertainment career, boxing appearances, business activities, and livestreaming.
| Publication | Article or video | Subject |
|---|---|---|
| TMZ | Fake Drake Loses Bad in Celebrity Boxing to M2THAK | Boxing victory and fight footage |
| TMZ | Fake Drake Claims Real Drake Threatened Him | M2THAK replacing Lamar Odom |
| WIN.gg | Originality Is Key to Casino Streaming, Says M2THAK | Livestreaming career and audience |
| WIN.gg | M2THAK Says Creators Are Under More Pressure Than Ever Before | Career development and social media |
| Digital Social Hour | The Untold Story of Building a Social Media Empire | Soulja Boy, Monster, RiceGum, boxing, and entrepreneurship |
| US Times Now | Exclusive Interview With M2THAK | Early career, music, and entertainment |
| PR Newswire | M2THAK Releases New Single | Music and early career |
| MediaPost | Headphone Maker Monster Goes Big With Super Bowl Ad | Monster's Super Bowl campaign and celebrity cast |
| CE Pro | Monster's Super Bowl Commercial Depicting the Life of Noel Lee | Super Bowl advertising campaign |
| iSpot.tv | Monster Super Bowl 2018 Commercial | Commercial footage and featured products |
| Vimeo | Monster — Super Bowl LII (2018) | Full commercial |
| Noel Lee's Official Instagram — @themonsterceo | Primary source for Lee's public statements and relationship with M2THAK | |
| Creator Fight League | M2THAK vs. Cake Paul | Boxing footage |
| Tapology | M2THAK Fighter Profile | Boxing record |
External links
[edit]Official social media and live streaming profiles
- M2THAK — Instagram
- M2THAK — Kick
- Noel Lee — Official Instagram