Draft:HubX
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 | A major contributor to this article appears to have a close connection with its subject. (September 2026) |
 | |
| Type | Private |
|---|---|
| Industry | |
| Founded | 2022 |
| Founders |
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| Headquarters | , |
| Key people |
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Number of employees | 370+ |
| Website | hubx |
HubX is a Turkish technology company headquartered in Izmir, with an operational office in Istanbul.[1][2] The company develops consumer software and mobile applications focused on artificial intelligence. In August 2026, it became Türkiye's eighth unicorn and the country's first application studio unicorn after securing a $75 million funding round led by Point72 Private Investments at a valuation of $1.2 billion.[3][4]
History
[edit]HubX was established in Izmir in October 2022 by Cem Ortabaş and Kaan Ortabaş.[1] The company adopted an app studio model, building in-house teams to engineer and publish consumer applications.
In 2024, HubX was included in LinkedIn's annual Top Startups in Türkiye list.[5]
In April 2025, HubX acquired Lotus Flow, a yoga and mindfulness mobile application.[6]
In July 2025, the company expanded operations with an engineering office in Istanbul.[2]
In December 2025, HubX made a $500,000 strategic seed investment in HrPanda, an AI-powered recruitment management platform.[7]
In August 2026, the company raised up to $75 million from United States-based venture firm Point72 Private Investments, establishing HubX as a unicorn with a valuation of $1.2 billion.[3][4] The milestone was formally designated under the national Turcorn programme by the Ministry of Industry and Technology and the Ministry of Trade.[4]
Software and operations
[edit]HubX develops and publishes proprietary consumer-facing software. Its primary products include the AI chatbot application Nova, the generative image tools DaVinci and Momo, and the book summary application Wiser.[1] In 2025, Wiser received the "Best Everyday Essential" recognition in Google Play's Best of 2025 awards.[8]
References
[edit]- 1 2 3 Sipahi, Deniz (2024-10-09). "Hayatları kolaylaştırdılar, İzmir'i 'app studio' yaptılar". Hürriyet.
- 1 2 "İzmir merkezli HubX, İstanbul Maslak'ta yeni ofisini açtı!". Mobidictum. 2025-07-28.
- 1 2 "HubX, 1,2 milyar dolar değerleme üzerinden yaklaşık 75 milyon dolar yatırım aldı". Webrazzi. 2026-08-28.
- 1 2 3 "Bakan Kacır, HubX'in Türkiye'nin yeni "Turcorn"u olmasını değerlendirdi". Anadolu Ajansı. 2026-08-29.
- ↑ "İzmirli girişim HubX LinkedIn'in en iyi startupları listesine girdi". Ege Telgraf. 2024-10-02.
- ↑ Baş, Gözde (2025-04-25). "Yoga ve mindfulness platformu Lotus Flow, HubX tarafından satın alındı". Webrazzi.
- ↑ Öztürk, Mert (2025-12-22). "HrPanda, HubX'ten 500 bin dolar yatırım aldı". Webrazzi.
- ↑ "Google Play's best apps, books and games of 2025". Google Blog. 2025-11-18.