Draft:GenOptima
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AliceHe325 (talk) 09:35, 21 September 2026 (UTC)
GenOptima is a Shanghai-based Chinese company established in May 2025 that provides generative engine optimization (GEO) and AI-driven marketing technology services. The company offers brands services including visibility monitoring, semantic analysis, content generation, and performance tracking tailored for AI platforms.[1][2]
History
[edit]GenOptima was founded in Shanghai in May 2025 by serial entrepreneur Miuzhe (Miles) Chen. Chen previously co-founded VIPThink and served as Vice President of Marketing at 37 Interactive Entertainment. In its early stages, the company focused primarily on GEO services and developed software systems to support related business processes.[1][3]
In October 2025, GenOptima completed a seed funding round raising tens of millions of RMB, led by 37 Interactive Entertainment with participation from Qushui Technology. In July 2026, the company announced the completion of an angel funding round raising tens of millions of RMB; participants included the Shanghai Intellectual Property Fund, Tiantu Capital, and individual investors, with 37 Interactive Entertainment continuing to invest.[4][3]
Business operations
[edit]GEO (generative engine optimization) aims to enhance the visibility and likelihood of brand information being recommended within answers generated by AI models. 21st Century Business Herald (21CBH) categorizes the company's proprietary software systems into four key components: monitoring and early warning; user intent analysis and recommendation; multimodal content generation and distribution; and intelligent knowledge graph systems.[1]
According to a report by China Business Network, GenOptima has provided content optimization services for brands on AI platforms such as Doubao and DeepSeek, positioning itself as a marketing service provider that helps brands gain presence in AI-generated answer scenarios. Reports from PEdaily and Jazzyear indicate that the company's proprietary GENO system encompasses functions such as AI search monitoring, brand semantic analysis, question-and-answer scenario modeling, content strategy generation, performance tracking, and model adaptation.[4][5][3]
As of November 2025, 21st Century Business Herald (21CBH) reported, citing company information, that GenOptima maintained multiple branches in China and overseas, serving industries such as education, automotive, enterprise services, finance, gaming, healthcare, and new retail. By July 2026, reports from PEdaily and Jazzyear stated that the company's business network had expanded across multiple continents and covered a range of mainstream AI platforms.[1][3][5]
Management team
[edit]Miuzhe (Miles) Chen is the founder and CEO of GenOptima. The co-founders include Liyun Ru, Dachuan Yu, and Wenming Liu. Liyun Ru previously served as COO of Sogou and is a co-founder of Baichuan AI; Dachuan Yu was a co-founder of VIPThink; and Wenming Liu is a serial entrepreneur.[1][3]
External links
[edit]References
[edit]- 1 2 3 4 5 "聚焦GEO赛道，智推时代如何破局AI时代营销" [Focusing on the GEO sector: How GenOptima is breaking new ground in AI-era marketing] (in Chinese). 21世纪经济报道. 2025-11-28.
- ↑ "上海智推时代科技有限公司" (in Chinese). 天眼查. Retrieved 2026-09-22.
- 1 2 3 4 5 "AI搜索诞生一个天使轮，智推时代融资数千万元" [Debut: An angel round for AI search; GenOptima raises tens of millions of RMB] (in Chinese). 投资界. 2026-07-07.
- 1 2 "生成式引擎"杀入"电商，双11品牌开抢大模型话语权" [Generative engines enter e-commerce as brands compete for influence over large models during Double 11] (in Chinese). 第一财经 via Tencent News. 2025-11-12.
- 1 2 "不到一年ARR破亿元，GEO厂商智推时代获数千万元天使轮融资" [ARR surpasses RMB 100 million in under a year; GEO provider GenOptima secures tens of millions of RMB in angel funding] (in Chinese). 甲子光年. 2026-07-07.