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Draft:Exelab

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  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. User698467 (talk) 13:48, 25 August 2026 (UTC)


Exelab
TypeS.r.l.
IndustryInformation technology
Founded2018; 8 years ago (2018)
FounderEmanuele Caronia
Headquarters
Italy
Key peopleEmanuele Caronia (CEO)
ProductsCRM implementation, marketing automation, omnichannel communication, AI agents, digital transformation consulting

Exelab (formally Exelab S.r.l.) is an Italian technology company founded in 2018 that provides consulting and implementation services in in CRM, marketing automation, omnichannel communication, AI agents, and broader digital transformation. The company works with large Italian and international organizations to implement solutions intended to drive measurable business performance.

Exelab is the only independent Italian company to hold HubSpot Elite Solution Partner status[1][2] and the first Italian company to achieve Twilio Gold Partner level. In 2026, it joined the Twilio Partner Advisory Board as Italy's sole representative.[3]

History

[edit]

Exelab was founded in 2018 by Emanuele Caronia, who serves as Chief Executive Officer. In its early years, the company focused on CRM and marketing automation for the Italian market, quickly becoming one of HubSpot's first solution partners in Italy.[4]

By 2020, roughly eighteen months after launching, Exelab had already reached HubSpot Platinum Partner status.[5]

In 2024, Il Sole 24 Ore and Statista included Exelab in their "Growth Leaders 2024" ranking, which highlights the 500 fastest-growing companies in Italy by revenue. Exelab was ranked 30th among IT and software companies in Lazio.[6]

In February of 2024, Exelab acquired The Client Group, a Milan-based startup founded in 2021 by Andrea Carbone. The company worked in data management, business process optimization, and AI-driven solutions, and its acquisition marked a significant step in Exelab's growth and capability expansion.[7]

In January 2026, Exelab was designated as HubSpot Elite Solution Partner status, the highest tier of HubSpot's global partner program. According to press coverage, it was the third Italian company to reach this tier, and the only independent company to do so. [1][2]

That same year, Exelab became the first Italian company to reach Twilio Gold Partner level and joined the Twilio Partner Advisory Board 2026 as Italy's only representative. Twilio officially announced the appointment, listing Exelab among its EMEA board members alongside Capgemini, EPAM, and Braze.[3]

Partnerships and certifications

[edit]

Recognition and press

[edit]

In 2024, Exelab was named to the "Growth Leaders" ranking by Il Sole 24 Ore and Statista, placing 30th among IT and software companies in Lazio.[6]

The company and its founder Emanuele Caronia have been featured in Corriere della Sera, Il Sole 24 Ore, ANSA, Wired Italia, and Radio IT, with coverage focusing on artificial intelligence, CRM strategy, and digital transformation.[8][9][10][11][12][13][14][15][16][17]

Exelab has also been featured in video segments on Rai 1's Codice: la vita è digitale[18] and on Il Sole 24 Ore's video platform.[19]

References

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  1. 1 2 "Exelab raggiunge lo status di HubSpot Elite Partner: primo partner indipendente in Italia a ottenere il massimo riconoscimento". Media Key. 28 January 2026.
  2. 1 2 "Exelab raggiunge lo status di HubSpot Elite Partner". Channel City. 30 January 2026.
  3. 1 2 "Introducing the 2026 Twilio Partner Advisory Board". Twilio Official Blog. December 2025.
  4. ↑ "HubSpot ed Exelab insieme per innovare il marketing e le vendite attraverso l'AI". ADC Group. 2023.
  5. ↑ "Exelab diventa HubSpot Platinum Partner". Dailyonline. May 2020.
  6. 1 2 "Leader della Crescita 2024". Il Sole 24 Ore / Statista.
  7. ↑ "Exelab Acquires The Client Group". Finsmes. 28 February 2024.
  8. ↑ Caronia, Emanuele (5 October 2023). "Addio ai cookie, sfida nel marketing online". Econopoly — Il Sole 24 Ore.
  9. ↑ Caronia, Emanuele (22 October 2025). "Gli algoritmi non bastano: il futuro dell'AI è scritto nel silicio". Econopoly — Il Sole 24 Ore.
  10. ↑ Caronia, Emanuele (31 March 2026). "E se la burocrazia europea fosse un vantaggio competitivo?". Econopoly — Il Sole 24 Ore.
  11. ↑ Bettini, Andrea (26 March 2026). "Emanuele Caronia — Prima che diventasse una moda". To Be Continued — Nova100, Il Sole 24 Ore.
  12. ↑ "AI in azienda, Caronia (Exelab): "Senza governance e nuovi processi l'intelligenza artificiale non funziona"". ANSA / Task Force Italia. 19 May 2026.
  13. ↑ "Perché l'intelligenza artificiale non basta a salvare le aziende: il rischio dei progetti al palo". Corriere della Sera. 18 February 2026.
  14. ↑ "Gli agenti AI hanno il loro momento iPhone, e nessuno è pronto". Corriere della Sera. 15 March 2026.
  15. ↑ "L'intelligenza artificiale non è una bolla, ma ora la selezione è brutale: chi resterà in piedi e perché". Corriere della Sera. 24 April 2026.
  16. ↑ "Brand e dati". Wired Italia.
  17. ↑ Bonacina, Primo (20 December 2023). "IL PROTAGONISTA — Emanuele Caronia (Exelab): "Il rapporto tra aziende e clienti non sarà più lo stesso"". Radio IT.
  18. ↑ "Multiagenti — Codice". RaiPlay.
  19. ↑ "AI, piattaforma open source per costruire un team di agenti". Il Sole 24 Ore.
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