Draft:Earticle Media Technology
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|  |
| Type | Private limited company |
|---|---|
| Industry | Digital marketing Marketing consulting |
| Founded | 2013 (as Earticleblog) February 2021 (incorporated) |
| Founder | Sarvesh Kumar Singh Abhishek Kumar |
| Key people | Sarvesh Kumar Singh (Co-founder and CEO) |
| Services | Digital marketing, AI growth consulting, content strategy, marketing automation |
| Website | www |
Earticle Media Technology Private Limited is an Indian digital marketing and AI growth consultancy headquartered in New Delhi, India. The company's roots date to January 2013, when co-founders Sarvesh Kumar Singh and Abhishek Kumar launched Earticleblog, a digital content platform covering technology, finance, and consumer guidance. The business was formally incorporated as a private limited company in February 2021 and subsequently transitioned to providing integrated digital marketing and advertising services.
History
[edit]Origins (2013)
[edit]Earticleblog was founded in January 2013 by Sarvesh Kumar Singh and Abhishek Kumar with the stated goal of sharing knowledge across technology, finance, fantasy sports, and online income generation. The platform developed a readership base across urban and non-urban areas of India, catering primarily to a B2C audience interested in practical technology and financial guidance.
Incorporation (2021)
[edit]In February 2021, the founders registered Earticle Media Technology Private Limited as a formal company in India, establishing it as an integrated digital marketing and advertising firm. Following incorporation, the company expanded beyond content publishing to offer client-facing digital marketing services, drawing on affiliate marketing, sponsorship, and advertising as its primary revenue streams.
Fantasy sports division (2022) and subsequent changes
[edit]In August 2022, the company announced the launch of a dedicated cricket-focused marketing division intended to serve India's online fantasy sports industry, at the time valued at approximately US$4.5 billion.[1][2] The division was designed to support fantasy sports operators including MyTeam11, Real11, and Gamezy with user acquisition campaigns timed to major cricket events, including the 2022 ICC Men's T20 World Cup and the Indian Premier League.[1]
The company subsequently discontinued its fantasy sports marketing services following regulatory guidelines issued by the Indian government concerning online gaming and fantasy sports platforms. As of 2025, the firm's focus shifted towards core digital marketing services and AI-integrated growth consulting for small and mid-size enterprises across sectors including B2B technology, manufacturing, travel, education, and healthcare.
Repositioning as an AI Growth Consultancy (2025–2026)
[edit]By 2025, Earticle Media Technology had reoriented its positioning from a conventional digital marketing agency to what the company describes as an AI growth consultancy, with a particular emphasis on helping businesses gain visibility within AI-powered search environments such as Google AI Overviews, ChatGPT, Gemini, and Perplexity. This shift reflected broader industry changes in how businesses are discovered through AI-driven search tools rather than traditional search engine results pages (SERPs) alone.
Services
[edit]Earticle Media Technology offers services across five principal areas:
- AI Search Optimisation
- Strategy and content development aimed at improving brand visibility in AI-driven search environments, including AI Overview optimisation, answer engine optimisation (AEO), and generative engine optimisation (GEO). This includes building topical authority and content structures intended to be cited by AI language model search tools.
- Revenue Growth Systems
- Paid acquisition services through platforms such as Google Ads, Meta Ads, and LinkedIn Ads; lead generation funnels; marketing automation; and affiliate and partner-led acquisition programmes. The company has reported more than eight years of affiliate marketing experience.[2]
- Brand Authority and Content Marketing
- Founder personal branding, thought leadership content creation, public relations, media outreach, and social media growth strategies.
- AI Automation and Integration
- Deployment of AI chatbots, voicebots, customer relationship management (CRM) automation, WhatsApp automation, email and workflow automation, and AI agent integrations.
- Web Experience and Conversion Optimisation
- Website design and development, landing page creation, e-commerce solutions, Core Web Vitals optimisation, and conversion rate optimisation (CRO).
Notable clients
[edit]The company has provided digital marketing services to clients across multiple industries. Documented client engagements include the online fantasy sports platforms MyTeam11, Real11, Gamezy, and Fan2Play, as well as BuyHatke, a browser-based price comparison tool, and Nostra, a mobile gaming platform.[1][2]
Founder
[edit]Sarvesh Kumar Singh is the co-founder and CEO of Earticle Media Technology. He began his career as a self-taught digital publisher in 2013 and has been cited among India's emerging digital marketing professionals.[3] Earticle Media Technology has described Singh as having over 14 years of experience in digital publishing, search engine optimisation (SEO), affiliate marketing, and AI-powered marketing strategy.[4]
Abhishek Kumar is the company's other co-founder, having jointly established Earticleblog with Singh in 2013.
Recognition
[edit]Earticle Media Technology has been listed among India's top AI-powered digital marketing agencies in a roundup published by Latestly.[4] Sarvesh Singh was cited individually as one of India's 10 emerging digital marketing experts in 2025 by the Mumbai-based publication Mid-Day.[3]
References
[edit]- 1 2 3 "Earticle Media Technology to launch a dedicated cricket wing to promote fantasy sports in India". ThePrint (via ANI). 17 August 2022. Retrieved September 2026.
{{cite web}}: Check date values in:|access-date=(help) - 1 2 3 "Earticle Media Technology to launch a dedicated cricket wing to promote fantasy sports in India". ANI News. 17 August 2022. Retrieved September 2026.
{{cite web}}: Check date values in:|access-date=(help) - 1 2 "India's 10 Emerging Digital Marketing Experts in 2025". Mid-Day. Retrieved September 2026.
{{cite web}}: Check date values in:|access-date=(help) - 1 2 "Top 10 Best AI-Powered Digital Marketing Agencies in India". Latestly. 19 November 2025. Retrieved September 2026.
{{cite web}}: Check date values in:|access-date=(help)
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