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Draft:Crazy Line

From Wikipedia, the free encyclopedia

Crazy Line
Native name
קרייזי ליין
TypePrivately held company
IndustryFashion, Retail
Founded1986 (brand); 1990 (incorporation)
FoundersRivka (Becky) Levin and Giora Levin
Headquarters
Yavne
,
Israel
ProductsWomen's clothing and fashion accessories
OwnerLevin family
Websitewww.crazyline.com

Crazy Line (Hebrew: קרייזי ליין) is an Israeli women's clothing and accessories company owned by the Levin family. The brand began operating in 1986, and Crazy Line Ltd. was incorporated in 1990. It developed from a home-based wholesale business into a nationwide retail chain, principally serving mature women and offering a range of clothing sizes.[1][2] Its headquarters and logistics operations are in Yavne. In 2023, the company operated approximately 90 stores in Israel and an online shop.[3]

The company has sought to combine clothing for older customers with interpretations of contemporary fashion trends. Its expansion included the acquisition of the younger women's brand Lucci in 2007, experiments with overseas retailing, and the development of online sales. The group decided to close Lucci's standalone stores in 2013, after which the brand was incorporated into Crazy Line stores; it was relaunched as a distinct line for women aged 40 and over in 2025.[4][5][6]

History

[edit]

Foundation and growth in Israel

[edit]

Becky Levin began developing the business in the mid-1980s after working in textile marketing. According to her daughter Ofra Shavit-Levin, she invested approximately US$10,000, bought designs in the United States and worked with a local pattern maker and seamstress to develop an initial collection. Cutting took place at the family's home in Rehovot, with sewing contracted to home-based seamstresses. The company initially supplied other retailers before opening its own shop near Rehovot's old central bus station. The family later sold the shop when its site was redeveloped as a shopping mall, providing capital for expansion.[7]

A 2013 family-business profile described the intended customers as middle-aged women whose clothing needs were inadequately served by existing retailers. The first wholesale customers included Hamashbir Lazarchan. Family accounts associate the name Crazy Line with the perceived risk of starting a fashion business in Levin's late forties. The same profile reported production difficulties during the First Intifada and said that compensation for vacating the original Rehovot shop helped stabilise the business.[8]

The fashion operation initially worked through Incomer, a company associated with Giora Levin and Ze'ev Zucker. Its fashion business was sold to Crazy Line in December 1990. Zucker later sought a share of the value of both companies. In 2007, the Tel Aviv District Court rejected his claim to half the fashion business, finding that the Levins had assumed the financial risk and operated it. The court nevertheless awarded Zucker NIS 130,000 in compensation connected with his original Incomer investment and contractual rights.[9]

By February 2001, Crazy Line had announced expansion to 37 branches and was developing outlet shops selling previous seasons' stock.[1]

Overseas expansion

[edit]

In December 2004, Crazy Line announced a directly owned store at the Centro shopping centre in Oberhausen, Germany, with an investment of approximately NIS 2 million. It also reported opening an Athens shop through a local franchisee. These ventures accompanied a domestic network of 49 stores.[10] In June 2006, the company announced plans to invest €400,000 in four further German shops over eighteen months. Management said it had spent the preceding year studying German customers and shopping habits.[11]

The strategy subsequently changed. In January 2007, Eran Levin told Globes that German labour costs made profitability difficult despite reasonable sales. The company proposed shop-in-shop operations in Germany and investment with local partners in Romania and Hungary. Levin also said that adapting the collections for European customers had influenced the products sold in Israel.[12] By 2009, he reported that the directly operated German venture had closed after two years, citing the difficulty of managing stores remotely.[4]

Lucci

[edit]

Lucci developed from a small shop below street level on Shenkin Street in Tel Aviv into a chain selling young women's fashion. A retrospective fashion feature associated its earlier incarnation with colourful, close-fitting clothing and its later stores with a broader selection of contemporary styles.[13] Before the acquisition it belonged to brothers Eran and Lior Kreitzer, who together operated 14 shops.[14]

The Levin family acquired Lucci in March 2007. In June, it announced plans to expand from 15 to 40 shops and triple Lucci's annual turnover to NIS 100 million by the end of 2009. Investment included rebranding and enlarging existing stores.[15] By late 2010, Ynet reported approximately 35 stores. Its feature described collections covering work, leisure and evening clothing, with Rotem Sela appearing in the advertising.[13]

The expansion did not achieve its announced turnover target. In January 2013, Globes estimated annual sales at NIS 60 million and reported that many branches were loss-making. Its account attributed pressure to competition from H&M and Forever 21, lower prices and shopping-centre occupancy costs. The publication described a planned gradual closure rather than insolvency.[5]

Lucci continued as a brand within Crazy Line. In March 2013, seventeen shop-in-shop departments had opened, with an initial target of twenty. The collection was reduced to one-third of its previous size. Its size range changed from principally 36–42, with some garments in size 34, to 38–46, prompting complaints from some customers. Approximately 60,000 loyalty-club members were transferred to Crazy Line, where Lucci credits and gift cards remained redeemable.[16]

Lucci gradually merged into the wider collection and ceased to be presented as a distinct line during the COVID-19 pandemic. It was relaunched in spring 2025 inside Crazy Line shops and online, with no independent stores planned. Designer Yifat Sagiv Mandler developed casual clothing for women aged 40 and over, offered in sizes 38–52 at launch. Ynet's fashion coverage framed the relaunch as a change of audience towards customers who had grown older with the brand, rather than a recreation of its original 1990s style.[6]

Happy Lemon

[edit]

In July 2021, the Levin family announced Happy Lemon, a new retail chain for gifts, home accessories and small lifestyle products. Its first shop was planned for August at Ayalon Mall, with an area of approximately 100 square metres and a reported investment of NIS 1 million. Products were to be sourced from private-label factories in China and Europe and priced from NIS 5 to NIS 99. The family initially proposed a nationwide network of thirty shops, including ten by the end of 2022; these were announced targets, not completed openings.[17] In February 2023, Portfolio reported five Happy Lemon shops.[3]

Ownership and operations

[edit]

Family management and retail network

[edit]

Crazy Line has remained a privately owned family business. The founders' four children took management roles: Amit Levin in finance and information systems, Eran Levin in business development, Ido Levin in design and purchasing, and Ofra Shavit-Levin in marketing. In 2009, chief financial officer and deputy chief executive Yair Kafri was appointed group chief executive, while Giora Levin became chairman.[4][18] In 2023, an executive from outside the family supervised daily operations, and a grandchild had joined the business.[3]

According to the company, its Israeli Crazy Line stores are directly owned rather than franchised. Its network grew from 37 branches in 2001 to 67 in 2009, 82 in 2018 and approximately 90 in 2023.[1][4][19][3] In 2009, Calcalist estimated the combined annual turnover of Crazy Line and Lucci at approximately NIS 250 million.[4]

Inventory, locations and production

[edit]

Eran Levin attributed investment in computerised inventory and sales analysis to the sharp decline in sales during the 1991 Gulf War. He described this experience as influencing the company's approach to cash flow and stock management.[20] During the 2008-2009 slowdown, the group adjusted purchasing and supply planning to avoid excess stock, continued renovating existing branches and temporarily stopped signing leases for new ones.[4]

The company has operated in shopping malls and other commercial centres. In 2018, it announced ten additional Israeli branches, including in peripheral towns and Arab communities. Management reported negotiating lower rents and reducing store floor space where sufficient rent reductions could not be obtained, including at Eilat's Mall Hayam.[19]

Production arrangements changed over time. In 2009, the company said that most garments were produced in Israel, allowing shorter replenishment cycles.[4] In 2023, head designer Anna Schwartz described design, textile development, pattern making and sample sewing as taking place in Israel, while bulk production was carried out in China with established suppliers. Collections were developed about a year in advance, and new products reached stores weekly.[3]

Online retailing and diversification

[edit]

In 2002, Crazy Line introduced a catalogue website and said that it was considering online clothing sales.[21] By 2018, it operated an Israeli online shop and was piloting a separate website for the United States. The company reported investing approximately NIS 1 million in the American venture, adapting photography and product presentation to the intended market and considering cooperation with Amazon. Its stated target of US$20 million in sales within three years was a forecast, rather than reported turnover.[19]

In 2019, Crazy Line was among the Israeli brands listed as participating in Amazon's local-selling launch in Israel.[22] In 2023, Shavit-Levin described plans to retain a domestic focus while diversifying into retail and property.[3] A January 2007 report stated that an earlier proposal to enter men's fashion had been abandoned.[23]

[edit]

In 2006, the Tel Aviv District Court dismissed a claim against Crazy Line concerning its purchase of competitors' trademarks as search-advertising keywords. The fashion retailer Matim Li had challenged the use of its name and "ml" in Google AdWords. The court found no likelihood of confusion in the circumstances, noting that the advertisements were identified as sponsored links and did not themselves display the trademarks. It left unresolved Google's liability for selling such keywords.[24]

In 2015, Globes reported criticism of the company's loyalty-club registration form, which asked customers to classify themselves using categories combining religious, national and linguistic identities. Customers and commentators argued that the question invaded privacy and relied on stereotypes. Crazy Line said that it intended to tailor messages to customers' language and preferences, and announced that it would revise the forms following the criticism.[25]

Fashion and design

[edit]

Market positioning

[edit]

In 2003, Crazy Line described its customers as women aged 30 and over and offered sizes 40-50.[26] A 2005 Globes profile described a shift away from conservative styling and shapeless tunics towards cleaner lines, tailored jackets and more defined waists, while retaining an older customer base and sizes from 40 upwards.[20] In a 2010 report on the availability of larger clothing sizes, the company said that it wished to be identified as a retailer for mature women rather than a specialist plus-size chain.[27]

Design for mature customers

[edit]

In a 2011 interview, designers Hava Shalman and Anna Schwartz described their work as adapting fashion trends to customers with different ages and body shapes. Their examples included lightweight jackets and loose shirts that could be worn by both younger women and their mothers. Schwartz contrasted the relaxed appearance of Israeli clothing with more formal Italian dress codes, while Shalman identified climate and local attitudes as influences on the collection. They said feedback from shop assistants and customer service informed requests to bring back earlier designs or change the fit of garments.[28]

Shalman had worked for Crazy Line for approximately fifteen years by 2011 and favoured leather and tailored clothing. Schwartz, who had also been Lucci's chief designer, specialised in evening dresses. The designers described combining their different preferences during collection planning and acknowledged that some experiments did not sell successfully.[28]

In June 2013, the company introduced a limited capsule collection designed by Schwartz for women aged 35 and over seeking more contemporary styles. Its approximately sixty designs included shorter and closer-fitting garments, floral and tropical prints, denim and chambray. The capsule was offered in sizes 38-48, compared with 40-52 in the main collection at that time.[29]

An October 2013 Xnet review praised the capsule's restrained interpretations of grunge and floral trends for older customers. The same review criticised the main collection's approximately five hundred designs as insufficiently original and argued that a smaller assortment would permit more focused design. It also criticised the imitation-leather bags while describing the leather clothing more favourably.[30]

Sigal Dekel collaboration

[edit]

Fashion designer Sigal Dekel launched a capsule collection for Crazy Line in 2017. By April 2018, she had joined its design department as one of three principal designers alongside Shalman and Schwartz. Dekel described the transition from an independent studio to a commercial chain as requiring simpler designs for a wider audience and a different production process involving factories in East Asia.[31]

A review of her second capsule in April 2018 described a combination of Dekel's clean, minimalist aesthetic with Crazy Line's cuts for mature customers. It identified linen, cotton and viscose among the fabrics, and praised the collection's combination of recognisable designer styling, everyday clothing and relatively accessible prices. Dekel also discussed grading her designs to sizes 46 and 48.[32]

Later collections and reception

[edit]

Reviewing the winter 2015-2016 collection, Xnet critic Masha Rodov praised the fit, finishing and variety of Crazy Line's main range. She was more critical of Lucci's attempt to reach younger customers, and recommended reducing the accessories range to improve materials and finishing.[33]

In 2016, Itay Yaakov praised the variety and prices of an eveningwear collection modelled by forty women, most aged 45 and over. He considered its dresses more successful than its tops, which he found less suited to formal occasions.[34]

In a 2020 interview, Schwartz characterised her work as commercial design intended for a broad audience, combining a wide colour palette with international trends. She identified sales and seeing women wear the clothes as measures of professional satisfaction.[35]

Advertising and customer relationships

[edit]

Advertising campaigns

[edit]

In 2002, Crazy Line selected an advertising agency for the first time and allocated approximately US$1 million to a national branding campaign featuring Yael Abecassis. Writing in Globes, Smadar Hirsch criticised the campaign's resemblance to earlier Castro advertising starring Abecassis, arguing that the choice of model and imagery weakened the effort to distinguish Crazy Line.[36]

The autumn 2006 campaign featured Dana Magen and the slogan "More of a woman than ever". Its reported NIS 2 million budget covered television, print, billboards and a redesigned website, alongside a seasonal catalogue.[37]

Galit Gutman became the company's advertising model in January 2010, succeeding Ilana Shoshan.[38] After approximately ten years, she was replaced by singer Marina Maximilian in 2020. Maximilian associated the appointment with the founding story of Becky Levin and described it as an empowering message for women.[39]

A 2025 campaign used the Hebrew expression "Dai, nu!", an exclamation of disbelief. In the advertisement, a woman admires a friend's clothing, checks its label and reacts with surprise on discovering the brand. Branding strategist Atara Biller interpreted the humorous approach as confronting an established image of Crazy Line as clothing for older or fuller-bodied women. She argued that the contrast between admiration for the garment and disbelief at its label could challenge perceptions of the brand.[40]

Loyalty programme

[edit]

Crazy Line used its customer club for direct marketing and personalised catalogues. In September 2006, the company announced that ninety thousand of a planned catalogue run of 120,000 would be personalised for club members. Copies were to contain individually addressed messages and references to each customer's usual branch. The company reported a membership of more than five hundred thousand women at that time.[41]

In 2007, the programme offered free ordinary membership and a VIP tier costing NIS 45 annually. VIP members accrued ten per cent of purchase value for later redemption. Operations and marketing executive Ofra Shavit-Levin said personalised mailings reflected purchasing habits and preferences. She reported that approximately 75 per cent of members had redeemed seventy thousand items during the programme's first year. A Globes comparison of retail loyalty schemes criticised rewards redeemable only on subsequent purchases, identifying Crazy Line among the chains employing this approach.[42]

Representation of women and charitable activity

[edit]

In May 2016, Crazy Line organised a fundraising fashion show for Ruach Nashit, an organisation supporting economic independence for women affected by domestic violence. Forty women participated, including former models and women from politics, acting and other professions. Xnet placed the event within broader Israeli fashion trends towards models aged forty and over, participants outside professional modelling and fundraising shows. Producer Moti Reif said the casting reflected both the chain's customers and his advocacy of greater visibility for older women.[43]

Stylist Gala Rachmilevitch criticised the use of Gutman in an opinion column for Onlife. She argued that advertising clothes then offered in sizes 40-52 on a model below that range prevented customers from seeing how garments would fit bodies similar to their own.[44]

References

[edit]
  1. 1 2 3 רשת קרייזי ליין פותחת 2 סניפים נוספים [Crazy Line opens two additional branches]. Ynet (in Hebrew). 27 February 2001.
  2. ↑ "CRAZY LINE LTD - 511508046". CheckID. Retrieved 6 October 2026.
  3. 1 2 3 4 5 6 Sandik, Amit (23 February 2023). שדרת המעצבים // קרייזי ליין [Designers' Avenue: Crazy Line]. Portfolio (in Hebrew).
  4. 1 2 3 4 5 6 7 Berger, Gali (1 February 2009). בעלי הרשת "קרייזי ליין": "הפוטנציאל בארץ עדיין ענק" [Crazy Line's owners: There is still enormous potential in Israel]. Calcalist (in Hebrew).
  5. 1 2 Hayut, Ilanit (1 January 2013). התחרות הכריעה: רשת האופנה לוצ'י סוגרת סניפים בהדרגה [Competition takes its toll: Lucci gradually closes branches]. Globes (in Hebrew).
  6. 1 2 Yaakov, Itay (9 April 2025). חלון ראווה: הקאמבק של לוצ'י - "להתאים את האופנה העכשווית לנשים בנות 40 ומעלה" [Window display: Lucci's comeback - adapting contemporary fashion for women aged 40 and over]. Ynet (in Hebrew).
  7. ↑ Walzer, Yael (19 June 2021). "אם קרייזי אז עד הסוף" [If crazy, then all the way]. Ynet (in Hebrew).
  8. ↑ Shoaf, Hadas (10 February 2013). כאן תופרים בכיף: עסקי האופנה המשפחתיים [Sewing together: Family fashion businesses]. Xnet (in Hebrew).
  9. ↑ Danon, Yitzhak (21 November 2007). נדחתה תביעת זאב צוקר לקבל מחצית משוויה של רשת האופנה "קרייזי ליין" [Ze'ev Zucker's claim for half the value of Crazy Line rejected]. Globes (in Hebrew).
  10. ↑ Sharon-Rivlin, Vered (9 December 2004). גם רשת האופנה קרייזי ליין יוצאת לחו"ל [Crazy Line also expands overseas]. Globes (in Hebrew).
  11. ↑ Sharon-Rivlin, Vered (27 June 2006). קרייזי ליין תשקיע 400 אלף אירו בהקמת 4 חנויות חדשות בגרמניה [Crazy Line plans €400,000 investment in four new German shops]. Globes (in Hebrew).
  12. ↑ Sharon-Rivlin, Vered (3 January 2007). רשת האופנה קרייזי ליין נכנסת לרומניה והונגריה: "למדנו לקח מההתנסות בגרמניה" [Crazy Line looks to Romania and Hungary after learning from Germany]. Globes (in Hebrew).
  13. 1 2 Ohayon, Keren (13 December 2010). פאשן אקספרס: שיק זריז ונגיש בלוצ'י [Fashion express: Fast, accessible style at Lucci]. Ynet (in Hebrew).
  14. ↑ Yefet, Orna (21 February 2007). קרייזי ליין במו"מ מתקדם לרכישת אופנת הצעירות לוצ'י [Crazy Line in advanced talks to acquire Lucci]. Ynet (in Hebrew).
  15. ↑ Hayut, Ilanit (3 June 2007). לאחר הרכישה, קרייזי ליין משקיעה בלוצ'י: תפתח 25 חנויות תוך שנה וחצי [Following acquisition, Crazy Line plans 25 more Lucci shops]. Globes (in Hebrew).
  16. ↑ Kristal, Merav (24 March 2013). הקאמבק של לוצ'י בקרייזי ליין: בלי מידות 34-36 [Lucci returns inside Crazy Line, without sizes 34–36]. Ynet (in Hebrew).
  17. ↑ Zomer, Navit (28 July 2021). קרייזי ליין פותחת חזית מול פוקס: תפתח רשת שתתחרה בפליינג טייגר שמביא ויזל [Crazy Line plans a chain to compete with Flying Tiger]. Ynet (in Hebrew).
  18. ↑ יאיר כפרי מונה למנכ"ל קבוצת קרייזי ליין [Yair Kafri appointed chief executive of the Crazy Line group]. Globes (in Hebrew). 28 July 2009.
  19. 1 2 3 Yefet, Orna (24 April 2018). קרייזי ליין החלה פיילוט של אתר ייעודי לאמריקאים; תפתח עוד 10 חנויות בארץ [Crazy Line pilots a website for Americans; plans ten more stores in Israel]. Calcalist (in Hebrew).
  20. 1 2 Sharon-Rivlin, Vered (25 September 2005). "באיטליה אין לנו מה לחדש, בגרמניה - כן" [We have nothing new to offer in Italy, but we do in Germany]. Globes (in Hebrew).
  21. ↑ קרייזי ליין בוחנת ביצוע מכירות בגדים באינטרנט [Crazy Line considers selling clothing online]. Ynet (in Hebrew). 9 October 2002.
  22. ↑ Moses, Shani (23 September 2019). אמזון בישראל: פיילוט משודרג, אבל ניתן למצוא מבצעים שווים [Amazon in Israel: An upgraded pilot, with deals available]. Globes (in Hebrew).
  23. ↑ קרייזי ליין נכנסת לרומניה והונגריה [Crazy Line enters Romania and Hungary]. Globes (in Hebrew). 3 January 2007.
  24. ↑ Ravia, Haim (31 July 2006). ה.פ. 506/06 מתאים לי רשת אופנה למידות גדולות בע"מ ואח' נ' קרייזי ליין בע"מ ואח' [Case 506/06: Matim Li and others v. Crazy Line and others]. law.co.il (in Hebrew).
  25. ↑ Peretz Zilberman, Sapir (17 May 2015). מועדון לקוחות קרייזי ליין: המצטרפות נשאלות אם הן רוסיות או ערביות [Crazy Line customer club: Applicants asked whether they are Russian or Arab]. Globes (in Hebrew).
  26. ↑ קרייזי ליין תפתח שש חנויות במהלך 2003 [Crazy Line to open six stores during 2003]. Ynet (in Hebrew). 30 March 2003.
  27. ↑ Kristal, Merav (2 March 2010). "מה זה, קניון של נשים רזות"? [What is this, a mall for thin women?]. Ynet (in Hebrew).
  28. 1 2 Ravinek, Gali (12 May 2011). קרייזי ליין: מלחמת 20 השנים [Crazy Line: The Twenty-Year War]. Walla (in Hebrew).
  29. ↑ Slonim, Yael (2 June 2013). הצרת היקפים: קולקציה במידות קטנות יותר בקרייזי ליין [Reducing Dimensions: A Collection in Smaller Sizes at Crazy Line]. Walla (in Hebrew).
  30. ↑ Yaakov, Itay; Regev, Yael (31 October 2013). חדש על הקולב [New on the Hanger]. Xnet (in Hebrew).
  31. ↑ Yaakov, Itay (22 April 2018). העבודה החדשה של סיגל דקל: מבעלת רשת למעצבת שכירה [Sigal Dekel's New Job: From Chain Owner to Salaried Designer]. Xnet (in Hebrew).
  32. ↑ Xnet Fashion (26 April 2018). חדש על הקולב: הקיץ של שלוש מעצבות ישראליות משלושה דורות [New on the Hanger: The Summer of Three Israeli Designers from Three Generations]. Xnet (in Hebrew).
  33. ↑ Xnet Fashion (12 November 2015). חדש על הקולב: מהטרנינג של בר רפאלי ועד השמלה של גלית גוטמן [New on the Hanger: From Bar Refaeli's Tracksuit to Galit Gutman's Dress]. Xnet (in Hebrew).
  34. ↑ Xnet Fashion (26 May 2016). חדש על הקולב: מדדנו את קולקציות הקיץ בחנויות וחזרנו עם מסקנות [New on the Hanger: Trying the Summer Collections in Stores]. Xnet (in Hebrew).
  35. ↑ Yaakov, Itay (6 October 2020). ביקור בית: בדירת הגג האסקפיסטית של מעצבת האופנה אנה שוורץ [Home Visit: Inside Fashion Designer Anna Schwartz's Penthouse]. Xnet (in Hebrew).
  36. ↑ Hirsch, Smadar (19 March 2002). אני זוכר אותה מהקמפיין של קסטרו [I Remember Her from the Castro Campaign]. Globes (in Hebrew).
  37. ↑ Globes staff (27 September 2006). קרייזי ליין משקיעה 2 מיליון ש' בקמפיין לקולקציית החורף [Crazy Line Invests NIS 2 Million in a Winter Collection Campaign]. Globes (in Hebrew).
  38. ↑ Globes staff (7 January 2010). גלית גוטמן תוביל קמפיין לקרייזי ליין תמורת כ-100 אלף דולר לשתי עונות [Galit Gutman to Lead a Crazy Line Campaign for Approximately $100,000 for Two Seasons]. Globes (in Hebrew).
  39. ↑ Walzer, Yael (8 March 2020). מרינה מקסימיליאן בלומין מנטש בריאיון מיוחד [Marina Maximilian Blumin Mentash in a Special Interview]. Ynet (in Hebrew).
  40. ↑ Biller, Atara (19 April 2025). עטרה בילר מנתחת: קרייזי ליין די נו [Atara Biller Analyses: Crazy Line, Dai Nu]. Marketing Managers Tweet (in Hebrew).
  41. ↑ Adir, Efrat (17 September 2006). קרייזי ליין משיקה קטלוג אופנה אישי ב-90 אלף עותקים [Crazy Line Launches a Personalised Fashion Catalogue in 90,000 Copies]. Bizportal (in Hebrew).
  42. ↑ Raz-Chaimovich, Michal (21 October 2007). מועדון הלקוחות השבויים [The Captive Customers' Club]. Globes (in Hebrew).
  43. ↑ Yaakov, Itay (19 May 2016). מחני פרי ועד מירי רגב: איך הפכו בנות ה-50+ לכוכבות האופנה בארץ [From Hani Peri to Miri Regev: How Women over Fifty Became Israel's Fashion Stars]. Xnet (in Hebrew).
  44. ↑ Rachmilevitch, Gala. גלית גוטמן לא צריכה לייצג מידות גדולות [Galit Gutman Should Not Represent Plus Sizes]. Onlife (in Hebrew).
[edit]

Category:Clothing companies of Israel Category:Clothing retailers of Israel Category:Clothing companies established in 1986 Category:1986 establishments in Israel

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