Draft:Claudio Lugli

• Comment: Reads like AI generated content. Theroadislong (talk) 18:56, 4 July 2026 (UTC)

---

Claudio Lugli

Type	Private limited company
Industry	Fashion (menswear)
Founded	c. 1997–1998 (brand); 8 March 2001 (incorporation, as Claudio Lugli Sportswear (UK) Limited)
Founder	Hoss Salimian
Headquarters	London , United Kingdom
Key people	Navid Salimian (director)
Products	Shirts, suits, menswear and womenswear

Claudio Lugli is a British fashion brand based in London, known for brightly coloured, limited-edition printed shirts and bespoke tailoring. Founded by Hoss Salimian in the late 1990s, the brand has maintained a long-running design relationship with heavyweight boxer Tyson Fury since 2015.

History

Its products are manufactured and sold by Claudio Lugli Sportswear (UK) Limited, a company incorporated in England and Wales in 2001. The fashion website LDN Fashion reported in 2019 that the brand's founder was inspired by travels around Italy in the 1990s and launched the label in London in 1998, originally as a menswear-only line that later expanded into womenswear. Hoss Salimian was a registered director of the company from 2001 until 2006, and continued to design for the brand afterward; his son Navid Salimian has served as a director since 2021. Navid Salimian said in a 2022 interview that his father remained "the brainchild" of Claudio Lugli and continued to help conceptualise its garments alongside him and two other in-house designers. The Ring reported in April 2026 that Hoss Salimian, described as a master tailor, continued to work alongside his son on the design of Fury's ring-entrance suits.

Design and identity

LDN Fashion characterised the brand's design approach in 2019 with the term "Qualitaly", combining an emphasis on quality with Italian-inspired tailoring, and reported that its shirt designs are produced in limited numbers. In a 2016 retailer survey published by Drapers, a Surrey menswear stockist reported selling Claudio Lugli's printed shirts, featuring designs such as butterflies and guitars, as well as blazers with contrast stitching along the pockets and lapels, describing the label's designs as popular for being fun, quirky and inexpensive. Navid Salimian has said that wearing the brand's bolder prints requires "a certain personality and confidence", citing Fury as typifying the type of customer suited to its designs. In a 2020 discussion of body positivity in menswear, Menswear Style cited Claudio Lugli as a brand that "uses a range of ages and sizes for its eCommerce store, all while pushing more adventurous patterns".

Retail development

By 2010, Claudio Lugli was being stocked by independent menswear retailers in the United Kingdom; that year, Drapers, a UK fashion trade publication, described it as an "Italian shirt brand" being taken on by a Rochdale independent store. By 2016, according to the regional business publication TheBusinessDesk.com, the brand's clothing was available in more than 250 UK stores, and counted boxer Amir Khan and comedian Alan Carr among its celebrity customers, with the publication describing the brand as having "a reputation for quality Italian tailoring and unique designs". In a 2018 Drapers retailer survey, one stockist reported that Claudio Lugli's printed shirts, priced around £80, sold well because customers liked "to look a bit different".

Tyson Fury relationship

According to The i, Claudio Lugli's association with Tyson Fury began around 2015, when Navid "Nav" Salimian, the company's marketing director and son of the brand's head tailor, was asked to fit Fury for a suit ahead of a press conference; by 2020 Fury had around 20 Claudio Lugli suits, and the paper reported that the brand had also dressed boxers Amir Khan and Conor McGregor, and counted footballer Michael Owen among its clients. Square Mile magazine reported in 2022 that the relationship began when Salimian received a call with only 18 hours' notice to produce a suit for Fury's press conference ahead of his fight with Wladimir Klitschko, and that the pair later created a suit incorporating imagery related to Fury's mental health advocacy for his bout with Deontay Wilder. Arab News reported in 2023 that Salimian designed a Spartan warlord-themed suit for the announcement of Fury's fight with Francis Ngannou, and that he appears in the Netflix series At Home with the Furys. The Ring reported in 2026 that the relationship, formed before Fury's 2015 fight against Klitschko, had produced more than 100 custom garments, described Salimian as having become "an integral part of Team Fury", and noted that he also manages Fury's social media. Fury told the Manchester Evening News in 2018 that he had teamed up with Claudio Lugli to raise money for the mental health charity Mind.

Collaborations

Claudio Lugli's website advertises a "Gypsy King Collection" of shirts referencing Fury's nickname, and a "WWE: Icons Collection" of shirts featuring professional wrestling personalities including The Rock, Shawn Michaels and Ric Flair.

References

Category:Clothing brands of the United Kingdom Category:British companies established in 2001 Category:Menswear