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Draft:Chrono24

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  • Comment: The tone needs to be addressed prior to draft being moved to mainspace. That is, if the topic considered notable. For notability purposes can you review WP:CORPDEPTH and identify the WP:THREE sources you feel meet that criteria to establish notability? CNMall41 (talk) 03:25, 22 September 2026 (UTC)
  • Comment: Please re-name the page. I think the "(Draft of 2026)" can be removed from the title. MadelynnSienna (talk) 09:25, 2 September 2026 (UTC)
Chrono24 GmbH
TypePrivate
IndustryOnline marketplace for luxury watches
Founded2003; 23 years ago (2003) in Germany
FoundersAndrej Maric and Axess New Media GmbH
Headquarters
Karlsruhe
,
Germany
Number of locations
7[1] (2026)
Key peopleJosé Gaztelu (CEO)[2]
Number of employees
>350[3] (2025)
ParentMPN Marketplace Networks GmbH
Websitechrono24.com

Chrono24 is an online marketplace for luxury watches operated by Chrono24 GmbH. According to the company, around 560,000[4] new and pre-owned luxury watches are offered on the platform by private and professional sellers. The platform is available in more than 20 languages[5] and is used in more than 120 countries.[6] Several media outlets have described it as the largest online marketplace for luxury watches.[7][8][9]

History

[edit]

The company was founded in 2003 by Andrej Maric and Axess New Media GmbH.[10] Tim Stracke, Dirk Schwartz, and Michael Krkoska acquired the company in 2010 for an undisclosed amount in the millions of euros and subsequently restructured it.[11] From 2014, the company expanded internationally.[11] The company completed three funding rounds between 2015 and 2021. Investors include General Atlantic, the venture capital arm of Bernard Arnault's family office, Insight Partners, and Sprints Capital.[12] Following a funding round in August 2021, the company was valued at more than US$1 billion, making it a unicorn.[13] In 2023, the soccer player Cristiano Ronaldo acquired a stake;[14][15] racing driver Charles Leclerc followed in 2024.[16][17] At the beginning of 2024, former Zalando manager Carsten Keller took over as CEO. At the same time, former CEOs Holger Felgner and Tim Stracke joined the company's advisory board.[18][5] In January 2025, the company laid off approximately 110 of its 460 employees, the daily newspaper “Badisches Tagblatt” speculated that the cause was a market environment for luxury goods that had become more challenging.[19] Keller left in September 2025 following reported strategic disagreements with the board. The departure was not publicly disclosed at the time.[20] Chief Growth Officer José Gaztelu, who joined in July 2025 and subsequently served as interim head, was appointed Chief Executive Officer in May 2026.[2]

Business model and structure of the group

[edit]

The group's main business is the operation of an online marketplace for luxury watches. According to the company, around 560,000[4] are listed on the platform at any one time, in over 20 languages.[5] In 2025, around 3,000 professional dealers[20] and 45,000 private sellers[20] offered watches on the platform.[5] Chrono24 is responsible for the technological infrastructure, payment infrastructure, and customer service.[21] Relevant portions of the revenue result from commissions for sales transactions.[22] Commercial sellers also pay listing fees.[23]

MPN Marketplace Networks GmbH is the holding company of the group, which consists of nine companies (as of the end of 2024).[24] The Group's headquarters are located in Karlsruhe, Germany.[25] In addition, the company has six other locations.[1]

Market and position

[edit]

In the luxury watch market, brick-and-mortar retailers compete with specialized online sellers. Some dealers specialize in either pre-owned or new watches.[26] Chrono24 lists both new and pre-owned watches. Direct competitors include general online marketplaces such as eBay[27] and specialist watch resellers such as WatchBox and Chronext.[28] Auction houses are also among the competitors in the luxury watch market.[29][30] Several media outlets have described Chrono24 as the largest online marketplace for luxury watches.[7][8][9]

Services

[edit]

The platform can be accessed via the Chrono24 website or the mobile app.[31] In 2019, Chrono24 introduced a "Watch Scanner", an image-recognition feature intended to identify a watch's brand and model.[32] The platform also offers a tool for recording watch collections, which displays its market value.[33][34] In 2023, the company launched ChronoPulse, a price index for pre-owned watches covering more than 140 models from 14 brands; according to the company, it is based on transaction prices rather than asking prices.[35] These prices are not based on bid prices but on market prices, i.e., actual sales.[36] The tool tracks more than 140 models across 14 major brands.[37] In April 2024, the company introduced "Certified", a program for authenticating pre-owned watches sold on the platform.[38] Payments are processed through an escrow service; sellers are paid only after the buyer has confirmed receipt of the watch.[39]

References

[edit]
  1. 1 2 "Career". chrono24.com. Retrieved 2026-08-31.
  2. 1 2 McLemore, Lauren (2026-05-07). "Chrono24 Names New CEO". National Jeweler. Retrieved 2026-08-31.
  3. ↑ Brändle, Katharina (2025-02-24). "Ein Sturm zieht auf: Chrono24 entlässt 110 Mitarbeiter" [A storm is brewing: Chrono24 lays off 110 employees]. blickpunktjuwelier.de (in German). Retrieved 2026-08-31.
  4. 1 2 Stracke, Tim (2025-07-17). "Interview mit Tim Stracke von Chrono24 über den Pre-owned-Uhrenmarkt und weshalb seine nächste Uhr keine Nautilus wird". swisswatches-magazine.com (Interview). Interviewed by Heepmann, Antje. Retrieved 2026-08-31.
  5. 1 2 3 4 DeMarco, Anthony (2023-12-14). "Carsten Keller Named New CEO Of Chrono24 To Lead Next Phase Of Growth". Forbes.com. Retrieved 2026-08-31.
  6. ↑ Fedow, Lenore (2023-01-25). "These Were 2022's Top-Selling Watch Brands, Chrono24 Says". National Jeweler. Retrieved 2026-08-31.
  7. 1 2 Böhm, Markus (2023-12-05). "Ist der Rolex-Hype vorbei?" [Is the Rolex hype history?]. Der Standard (in German). Retrieved 2026-08-31.
  8. 1 2 Harrington, Alex (2024-06-05). "Charles Leclerc Invests in World's Largest Luxury Watch Online Marketplace". Newsweek. Retrieved 2026-08-31.
  9. 1 2 A Derhally, Massoud (2023-07-12). "Cristiano Ronaldo invests in Chrono24 watch marketplace". The National. Retrieved 2026-08-31.
  10. ↑ "Sprints Capital investiert Millionen in Chrono24" [Sprints Capital invests millions in Chrono24]. deutsche-startups.de (in German). 2019-06-12. Retrieved 2026-08-31.
  11. 1 2 Rasch, Michael (2023-10-04). "Chrono24 – oder wie man Superstar Cristiano Ronaldo zum Bannerträger macht und ihn dafür noch bezahlen lässt" [Chrono24 - or how to turn superstar Cristiano Ronaldo into a standard bearer and make him pay for it]. Neue Zürcher Zeitung (in Swiss High German). Retrieved 2026-08-31.
  12. ↑ Bates, Bob (2021-08-11). "With New Funding, Chrono24 Becomes Billion-Dollar "Unicorn"". jckonline.com. Retrieved 2026-08-31.
  13. ↑ "Bernard Arnault investiert in Uhren-Einhorn" [Bernard Arnault invests in watch unicorn]. Manager Magazin (in German). 2021-08-11. Retrieved 2026-08-31.
  14. ↑ Gómez, Silvia (2023-07-16). "Cristiano Ronaldo y su exclusiva colección de relojes: aquí compra sus pelucos más caros" [Cristiano Ronaldo and his exclusive watch collection: Here he buys his most expensive wigs]. Esquire (magazine) (in Spanish). Retrieved 2026-08-31.
  15. ↑ Ng, Josiah (2023-12-31). "2023 in review: the 24 biggest moments in watchmaking – from Rihanna's blinged-out Jacob & Co. choker to Cristiano Ronaldo's stake in Chrono24 and Michelle Yeoh's Oscars moment in Richard Mille". South China Morning Post. Retrieved 2026-08-31.
  16. ↑ Templeton, Lily (2024-06-04). "Formula 1 Driver Charles Leclerc Invests in Watch Platform Chrono24". Women's Wear Daily. Retrieved 2026-08-31.
  17. ↑ Bailleul, Alexandre (2024-06-07). "F1 – Charles Leclerc investit dans la licorne « Chrono24 »" [F1 – Charles Leclerc Invests in the “Chrono24” Unicorn]. sportbuzzbusiness.fr (in French). Retrieved 2026-08-31.
  18. ↑ "Chrono24 holt Zalando-Manager Carsten Keller als neuen CEO" [Chrono24 brings in Zalando manager Carsten Keller as new CEO]. Handelszeitung (in Swiss High German). 2023-12-15. Retrieved 2026-08-31.
  19. ↑ Becker, Erika (2025-11-08). "Chaostage bei Chrono24" [Chaos days at Chrono24]. Badisches Tagblatt (in German). p. 14. Retrieved 2026-09-11 – via Genios.
  20. 1 2 3 Kolf, Florian (2025-11-10). "Nach Differenzen gibt Chrono24-Chef Posten auf" [Chrono24 CEO Steps Down Following Disagreements]. Handelsblatt (in German). Retrieved 2026-08-31.
  21. ↑ "How to build a website like Chrono24". sharetribe.com. 2023-11-28. Retrieved 2026-08-31.
  22. ↑ Dams, Jan (2024-04-14). "Die Uhr tickt" [The clock is ticking]. Welt am Sonntag (in German). Retrieved 2026-09-11 – via Genios.
  23. ↑ "Chrono24 erhöht Gebühren und Konditionen für B2B Partner". blickpunktjuwelier.de. 2024-09-15. Retrieved 2026-09-02.
  24. ↑ Konzernabschluss zum Geschäftsjahr vom 01.01.2024 bis zum 31.12.2024 [Consolidated Financial Statements for the Fiscal Year from January 1, 2024, to December 31, 2024], published in the Bundesanzeiger on March 16, 2026.
  25. ↑ Robinson, Roxanne (2021-08-17). "With Series C Funding In Place, Chrono24 Expands Reach In Global Watch Marketplace". Forbes.com. Retrieved 2026-08-31.
  26. ↑ Global Luxury Watch Market (Summarized description of the report). SkyQuest Technology. 2024-04-02. Retrieved 2026-08-31.
  27. ↑ "eBay vs. Chrono24: Where Should You Sell Watches?". colistable.com. 2026-04-07. Retrieved 2026-08-31.
  28. ↑ "WatchBox's alternatives and competitors". cbinsights.com. Retrieved 2026-08-31.
  29. ↑ Hoffman, Andy (2024-04-22). "Rare Rolex Fetches Record $3.5 Million at Monaco Auction". Bloomberg News. Retrieved 2026-08-31.
  30. ↑ Orie, Amarachi (2024-05-19). "Rare Richard Mille watch could set a record at Christie's New York auction". cnn.com. Retrieved 2026-08-31.
  31. ↑ Sommerfeldt, Nando; Zschäpitz, Holger (2021-08-30). "Die leben in ihrer Blase" [They live in their bubble]. Die Welt (in German). Retrieved 2026-09-11 – via Genios.
  32. ↑ Gaedt, Tina (2019-12-13). "Chrono24 bringt „Watch Scanner"" [Chrono24 launches "Watch Scanner"]. blickpunktjuwelier.de (in German). Retrieved 2026-08-31.
  33. ↑ Reiche, Lutz (2023-07-12). "Cristiano Ronaldo investiert jetzt auch in Luxusuhren" [Cristiano Ronaldo now also invests in luxury watches]. Manager Magazin (in German). Retrieved 2026-08-31.
  34. ↑ Cormack, Rachel (2023-03-22). "Watch Collections Appreciate Faster in Japan and Switzerland, a New Study Says". Yahoo! Lifestyle. Retrieved 2026-08-31.
  35. ↑ With examples of price trends see Dévai László (2024-01-19). "Százmilliókat fektettek karórákba a gazdagok, és rengeteget buktak rajta" [Rich people invested hundreds of millions in watches and lost a lot]. RTL (in Hungarian).
  36. ↑ Böhm, Markus (2023-10-20). "Chronopulse ist der erste auf realen Verkaufsdaten basierende Uhrenmarkt-Index" [Chronopulse is the first watch market index based on real sales data]. Der Standard (in German).
  37. ↑ Fedow, Lenore (2023-12-04). "Chrono24 Debuts the 'Dow Jones' for Luxury Watches". National Jeweler. Retrieved 2026-08-31.
  38. ↑ Fedow, Lenore (2024-04-09). "Chrono24 Debuts Pre-Owned Watch Authentication Program". National Jeweler. Retrieved 2026-08-31.
  39. ↑ "Chrono24 Buyer Protection: What's Included". chrono24.com. Retrieved 2026-08-31.

Category:German companies established in 2003 Category:Companies based in Karlsruhe Category:Online marketplaces of Germany

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