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Draft:Betts Recruiting

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  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. SandraPolak (talk) 20:46, 27 June 2025 (UTC)

Betts Recruiting

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Betts Recruiting is a U.S.-based recruitment firm specializing in sales and marketing roles in the technology sector.[1] The company was founded in 2009 by Carolyn Betts.[2]

The company's headquarters are in Austin.[3] It also has offices in Chicago, Los Angeles, New York, and San Francisco.[3]

History

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Founding

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Betts Recruiting was founded in 2009 in San Francisco by Carolyn Betts.[2] Prior to founding the company, Betts worked in sales and recruiting roles in the job-search and talent acquisition industry.[3] She has said that her experience led her to pursue a more consultative approach to recruiting.[4]

Relocation to Austin

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In 2020, Betts Recruiting relocated its headquarters from San Francisco to Austin, Texas.[5] The company retained a presence in other cities while shifting its primary operations.[5] Betts cited Texas's business climate and tax structure as factors in the move.[5]

Operations during the COVID-19 pandemic

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During the COVID-19 pandemic, Betts Recruiting transitioned toward a more remote operating model.[6] Carolyn Betts stated that the shift resulted in increased flexibility for employees.[6]

Services

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Betts Recruiting provides recruiting services focused on sales and marketing roles within the technology sector.[1] According to Carolyn Betts, Betts Recruiting works with companies that have found monetizable products and need revenue-generating talent.[4]

Betts has discussed the use of social media tools as part of the firm's recruiting strategy.[7]

Community Involvement

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In 2017, Betts Recruiting launched initiatives to help military veterans land jobs at tech startups.[8][9] Carolyn Betts stated that the company trained recruiters to help veterans translate their military experience into relevant skills for tech sales.[10]

Media coverage

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Executives and recruiters from Betts Recruiting have been cited in publications including The Wall Street Journal and Business Insider for their perspectives on hiring trends and recruiting practices.[11][12]

References

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  1. Loizo, Connie (May 8, 2020). “What recruiters are saying about the tech job market right now.” TechCrunch. Retrieved April 3, 2026.
  2. Cronin, Mike (November 28, 2018). “Tech recruiting in Austin requires deep Rolodex, keen understanding of business cycles.” Austin Business Journal. Retrieved April 3, 2026.
  3. Cronin, Mike (March 21, 2019). “The female entrepreneurs in Austin are defying the odds.” Austin Business Journal. Retrieved April 3, 2026.
  4. Yagi, Randy (September 30, 2013). “Recruiting Firm CEO Offers Career Advice for Bay Area Job Seekers”. CBS News. Retrieved April 3, 2026.
  5. Cronin, Mike (July 29, 2020). “Carolyn Betts moves her tech recruiting business to Austin from San Francisco.” Austin Business Journal. Retrieved April 3, 2026.
  6. Sherberg, Ellen (December 22, 2021). “In Her Own Words: Carolyn Betts Sees the ‘Great Rehiring’”. The Business Journals. Retrieved March 31, 2026.
  7. Freedman, David H. (July 14, 2011. “A Tool to Help Business Owners Struggling With Social Media” The New York Times. Retrieved April 3, 2026.
  8. Zakrzewski, Cat (April 7, 2017). “Initiaves Aim to Bring Vets to Tech Startups” The Wall Street Journal. Retrieved April 3, 2026.
  9. Truong, Kevin (November 8, 2016). “Sales Team Six: S.F. recruiting firm seeks to get vets into tech.” San Francisco Business Times. Retrieved April 3, 2026.
  10. Hatmaker, Taylor (April 28, 2017). “Military social network wants you to hire a vet for your next tech opening.” TechCrunch. Retrieved April 3, 2026.
  11. Bousquette, Isabelle (March 12, 2026). “The Hottest Job in Tech Isn’t Very Glamorous.” The Wall Street Journal. Retrieved April 3, 2026.
  12. Madell, Robin (December 22, 2021). “I’m a recruiter for Cisco who’s landed dozens of people 6-figure jobs. Here are my 8 interview do’s and don’ts.” Business Insider. Retrieved April 3, 2026
  1. 1 2 Loizos, Connie (2020-05-09). "What recruiters are saying about the tech job market right now". TechCrunch. Retrieved 2026-04-09.{{cite web}}: CS1 maint: url-status (link)
  2. 1 2 Cronin, Mike (November 28, 2018). "Tech recruiting in Austin requires deep Rolodex, keen understanding of business cycles". Austin Business Journal. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  3. 1 2 3 Cronin, Mike (March 21, 2019). "The female entrepreneurs in Austin are defying the odds". Austin Business Journal. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  4. 1 2 Yagi, Randy (September 30, 2013). "Recruiting Firm CEO Offers Career Advice for Bay Area Job Seekers". CBS News. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  5. 1 2 3 Cronin, Mike (July 29, 2020). "Carolyn Betts moves her tech recruiting business to Austin from San Francisco". Austin Business Journal. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  6. 1 2 Sherberg, Ellen (December 22, 2021). "In Her Own Words: Carolyn Betts Sees the 'Great Rehiring'". The Business Journals. Retrieved March 31, 2026.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ Freedman, David H. (July 14, 2011). "A Tool to Help Business Owners Struggling With Social Media". The New York Times. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  8. ↑ Zakrzewski, Cat (April 7, 2017). "Initiatives Aim to Bring Vets to Tech Startups". The Wall Street Journal. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ Truong, Kevin (November 8, 2016). "Sales Team Six: S.F. recruiting firm seeks to get vets into tech". San Francisco Business Times. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  10. ↑ Hatmaker, Taylor (April 28, 2017). "Military social network wants you to hire a vet for your next tech opening". TechCrunch. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  11. ↑ Bousquette, Isabelle (March 12, 2026). "The Hottest Job in Tech Isn't Very Glamorous". The Wall Street Journal. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
  12. ↑ Madell, Robin (December 22, 2021). "I'm a recruiter for Cisco who's landed dozens of people 6-figure jobs. Here are my 8 interview do's and don'ts". Business Insider. Retrieved April 3, 2026.{{cite web}}: CS1 maint: url-status (link)
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