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Draft:Belift Lab

From Wikipedia, the free encyclopedia
  • Comment: The Times of India is not a reliable source. Theroadislong (talk) 15:12, 3 January 2026 (UTC)


Belift Lab, Inc.
Native name
빌리프랩
TypeSubsidiary
IndustryEntertainment
FoundedSeptember 17, 2018[1]
Headquarters
16F 42 Hangang-daero, Yongsan-gu, Seoul (Hangangno 3-ga, Yongsan Trade Center), South Korea
Area served
Worldwide
Key people
Lee Tae-ho (CEO)
Services
  • Artist management
  • Music production
  • Talent development
RevenueIncrease ₩27.3 billion (US$23.86 million) (2023[2])
OwnerHybe[1]
ParentHybe
Websitebeliftlab.com

Belift Lab, Inc. (Korean: 빌리프랩) is a South Korean entertainment company and record label, founded as a joint venture between Hybe and CJ ENM on September 17, 2018. In 2023, Hybe acquired full ownership, making Belift Lab a subsidiary while allowing it to operate independently within Hybe's multi-label system.[3] The label currently manages boy group Enhypen, girl group Illit, and soloist Evan.

History

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2018–2020: Founding and early years

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Belift Lab was established on September 17, 2018, as a collaboration between Hybe and CJ ENM to develop K-pop artists for a global audience.[3] In March 2019, the company launched international auditions for male trainees aimed at debuting a new idol group in 2020. Auditions were held in South Korea, the United States, Japan, and other regions.

In 2020, Belift Lab co-produced the survival reality show I-Land with Mnet and CJ ENM. Trainees competed for a place in the final lineup through missions and evaluations, with fan voting incorporated globally.[4]

Seven trainees, Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki were selected to form Enhypen in September 2020 and debuted in November.[5]

2021–present: Hybe acquisition and new projects

[edit]

In August 2023, Hybe purchased CJ ENM's 51.5% stake in Belift Lab for 150 billion won (~$113.8 million), finalizing the acquisition on September 1, 2023, making Belift Lab a wholly owned Hybe subsidiary.

That year, Belift Lab partnered with JTBC to produce the survival audition program R U Next? to select members for its first girl group. Initially six members were chosen; one, Youngseo, later departed before the group's March 2024 debut.[6]

Philanthropy

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On November 20, 2025, Belift Lab and Enhypen donated ₩100 million to support flood relief efforts in the Philippines following back-to-back typhoons.[7]

Artists

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Current artists

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Former artists

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  • Illit

Controversies

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Plagiarism dispute with Min Hee-jin

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In 2024, Min Hee-jin, then CEO of ADOR, claimed that ILLIT bore strong similarities to NewJeans. Belift Lab filed a ₩2 billion defamation lawsuit against her, citing reputational and financial harm.[9]

Stalking and privacy concerns

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In March 2025, Belift Lab reported illegal stalking incidents targeting Enhypen members and began taking legal action.[10]

Lawsuit against Team Bunnies

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In December 2025, Belift Lab sued Team Bunnies, a NewJeans fan group, for defamation of ILLIT and unauthorized sharing of internal materials, seeking ₩100 million in damages.[11]

Filmography

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Reality shows

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References

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  1. ^ a b Cite error: The named reference HybeAcquiresBelift was invoked but never defined (see the help page).
  2. ^ "HYBE-ADOR: Released documents show NewJeans earned $19M last year". koreajoongangdaily.joins.com. April 25, 2024. Retrieved January 2, 2026.
  3. ^ a b Frater, Patrick (August 10, 2023). "Enhypen-Backer Belift Lab Acquired by K-Pop Giant Hybe". Variety. Retrieved August 2, 2026.
  4. ^ "BTS' label launch talent show to find next K-pop superstar". The Independent. May 25, 2020. Retrieved January 3, 2026.
  5. ^ "ENHYPEN to debut on Nov. 30 - The Korea Times". www.koreatimes.co.kr. October 28, 2020. Retrieved April 18, 2026.
  6. ^ Yoo, Hong (January 7, 2024). "Hybe's new girl group I'll-It to debut as 5-piece without Youngseo". The Korea Herald. Retrieved April 18, 2026.
  7. ^ Hicap, Jonathan (November 20, 2025). "K-pop idol group ENHYPEN, agency Belift Lab to donate P4 million to PH's flood relief efforts". Manila Bulletin. Retrieved January 3, 2026.
  8. ^ "[E-Photo] ALLDAY PROJECT's YOUNGSEO, 'From the debut group of ILLIT'". sbsstar.net. June 23, 2025. Retrieved January 3, 2026.
  9. ^ Ziwei, Puah (May 23, 2024). "ILLIT's agency Belift Lab sues Min Hee-hin for defamation amid HYBE-ADOR feud". NME. Retrieved April 18, 2026.
  10. ^ CHOSUNBIZ (March 5, 2025). "Enhypen reports illegal stalking incidents as police investigations begin". Retrieved January 3, 2026.
  11. ^ Seung-ku, Lee (December 15, 2025). "Belift Lab sues NewJeans fan group, citing defamation of Illit". The Korea Herald. Retrieved January 3, 2026.

[1]

[edit]

Category:K-pop record Category:Companies based in Seoul Category:Record labels established in 2018

  1. ^ News, GMA Integrated (March 12, 2026). "BeLift Lab releases statement anew following Heeseung's departure from Enhypen". GMA News Online. Retrieved August 2, 2026. {{cite web}}: |last= has generic name (help)
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