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Draft:Avery Swartz

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Avery Swartz

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Avery Swartz is a Canadian technology educator, author, and entrepreneur. She is the founder and CEO of Camp Tech, a technology and AI skills training company she established in Toronto in 2012.[1]. She is the author of See You on the Internet: Building Your Small Business with Digital Marketing[2]. Swartz is a regular technology contributor on CTV's Your Morning[3]. She co-leads AI Skills Lab Canada, a national program addressing the AI gender adoption gap, which received co-investment from DIGITAL, Canada's Global Innovation Cluster for digital technologies[4].

Early Life and Career

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Avery Swartz has a BFA in Technical Theatre Production from Toronto Metropolitan University (formerly Ryerson University)[5]. She operated a web design studio from 2007 onward which worked with small businesses, arts organizations, and not-for-profits[6]. Additionally, she taught Digital Publishing at Toronto Metropolitan University and Web Design at Humber College[7]. In 2017, Swartz was ranked fifth on Search Engine Journal's Top 50 Women in Marketing list[8]. She was also a named finalist in both CanadianSME National Business Awards' Entrepreneur of the Year and Business Woman of the Year[9].

Camp Tech

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Swartz founded Camp Tech in August 2012 in Toronto[1][10] which offered half and full-day in-person workshops for adults in web and digital skills. Between 2012 and 2019, the company expanded to Ottawa[11][10], Kitchener-Waterloo, Hamilton, and Vancouver[12][13]. In 2017, Camp Tech designed and delivered the original digital marketing skills training for Starter Company Plus boot camp in Toronto, leading to the creation of the Ontario Digital Main Street initiative[14]. Camp Tech became the founding training partner when Digital Main Street expanded province-wide in 2018[15][16]. Between 2019 and 2024, Camp Tech delivered 312 workshops through Digital Main Street, aiding 21,226 small businesses across Ontario[17][18][16][19]

In 2025, Swartz became co-lead of AI Skills Lab Canada (AISLC), a $2.4 million national program to help women, trans-femme, and non-binary entrepreneurs adopt AI[20]. It was part of DIGITAL's $15 million investment across 16 Canadian AI-based training and CareerTech projects[21].

Swartz and Camp Tech led the Early AI Adoption Lab portion of the AI Skills Lab Canada project, with cohorts in North Bay, Halifax, and Whitehorse[22]

Publications

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Swartz’s book, See You on the Internet: Building Your Small Business with Digital Marketing, was published by Page Two Books on March 10, 2020[2]. It has been featured on Blinkist[23]. In addition, the book was published by Thai Ha Books in 2020 in Vietnamese[24]

Advocacy

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DEI in Canada's Tech Industry

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In February 2025, Swartz co-authored the "Innovation Includes Everyone" open letter with Laura Gabor and Sarah Stockdale, calling on Canada's tech industry to uphold diversity, equity, and inclusion values[25]. Nearly 1,000 tech and innovation leaders signed the letter, including Arlene Dickinson[26]. The letter received coverage in The Globe and Mail[27], BetaKit[28], The Logic[29], and HRD Canada [30][31][32]. 

  1. 1 2 "Camp caters to adults looking to sharpen their digital skills". The Globe and Mail. 2014-08-07. Retrieved 2026-06-10.
  2. 1 2 "See You on the Internet". Page Two. Retrieved 2026-06-10.
  3. ↑ "Gender gap in A.I.: Harvard study suggests women adopting A.I. tools less than men". CTV News. 2025-07-25. Retrieved 2026-06-10.
  4. ↑ "AI Skills Lab Canada". DIGITAL. Retrieved 2026-06-10.
  5. ↑ "Students just wanna dance". The Eyeopener. 2001-11-21. Retrieved 2026-06-10.
  6. ↑ Varriano, Franco (2016-05-11). "Hack To Start Ep. 96: Camp Tech founder & CEO Avery Swartz | BetaKit". Retrieved 2026-06-10.
  7. ↑ "Speaker Details: CPB Canada IGNITE 2025 Conference". ignite.cpbcan.ca. Retrieved 2026-06-10.
  8. ↑ "50 Incredible Women in Marketing to Follow". Search Engine Journal. 2017-03-08. Archived from the original on 2017-03-10. Retrieved 2026-07-16.
  9. ↑ "Finalists 2025 – CanadianSME Small Business Awards". smeawards.ca. Retrieved 2026-07-16.
  10. 1 2 "Camp Tech is coming to town! · OttawaStart.com". OttawaStart.com. 2015-04-07. Retrieved 2026-06-10.
  11. ↑ Contributor, Ottawalife (2015-10-15). "Ottawa Tech Workshops Help You Stay Ahead in a Digital World - Ottawa Life Magazine". www.ottawalife.com. Retrieved 2026-06-10. {{cite web}}: |last= has generic name (help)
  12. ↑ Narvey, Jonathon (2015-07-30). "Camp Tech pitches its tent in Vancouver | BetaKit". Retrieved 2026-06-10.
  13. ↑ "3 great computer, web and tech classes in Vancouver to register for | Daily Hive | News". Daily Hive. Retrieved 2026-06-10.
  14. ↑ Zubairi, Amira (2017-06-06). "Ontario and Toronto gov'ts launch grant program for digitizing small businesses | BetaKit". Retrieved 2026-06-10.
  15. ↑ Cepeda, Monina (2017-06-06). "Digital Main Street Partners with Province and City of Toronto to Help Main Street Businesses go Digital". TABIA. Retrieved 2026-06-10.
  16. 1 2 OBIAA (2019-10-24). "Ontario Main Street Small Businesses Achieved Digital Transformation Success in 2019". OBIAA. Retrieved 2026-06-10.
  17. ↑ "Camp Tech Inc". Digital Main Street. 2017-04-16. Retrieved 2026-06-10.
  18. ↑ "Campaign-in-a-Box". OBIAA. Retrieved 2026-06-10.
  19. ↑ Green, Claire (2024-03-27). "Digital Main Street: Boosting Small Businesses with Digital Marketing". Burlington Economic Development and Tourism. Retrieved 2026-06-10.
  20. ↑ "AI Skills Lab Canada". The Forum. Retrieved 2026-06-10.
  21. ↑ Riehl, Alex (2025-06-05). "DIGITAL Innovation Cluster providing $15 million across 16 Canadian AI-based training and CareerTech projects | BetaKit". Retrieved 2026-06-10.
  22. ↑ Contributor, Ottawalife (2025-07-15). "Combatting the Emerging Gender Gap in AI Adoption in Canada - Ottawa Life Magazine". www.ottawalife.com. Retrieved 2026-06-10. {{cite web}}: |last= has generic name (help)
  23. ↑ "See You on the Internet Summary of Key Ideas and Review | Avery Swartz". Blinkist. Retrieved 2026-06-10.
  24. ↑ "Digital marketing cho doanh nghiệp nhỏ". Thái Hà Books (in Vietnamese). Retrieved 2026-06-10.
  25. ↑ "Innovation Includes Everyone — What in the Tech". What in the Tech?. Retrieved 2026-06-14.
  26. ↑ McLauchlan, Madison (2025-02-24). "DEI rollback is the "wrong direction for Canada," open letter says | BetaKit". Retrieved 2026-06-14.
  27. ↑ "Hundreds of tech leaders condemn Shopify diversity rollbacks, defend DEI in open letter". The Globe and Mail. 2025-02-25. Retrieved 2026-06-14.
  28. ↑ McLauchlan, Madison (2025-02-24). "DEI rollback is the "wrong direction for Canada," open letter says | BetaKit". Retrieved 2026-06-14.
  29. ↑ McIntyre, Catherine (2025-02-24). "Open letter calls on Canadian tech leaders to resist DEI backlash". The Logic. Retrieved 2026-06-14.
  30. ↑ "Letter condemning DEI pushback reaches over 200 signatures from Canadian tech leaders". Human Resources Director. 2025-02-26. Retrieved 2026-06-14.
  31. ↑ CTV Your Morning (2025-03-06). Open Letter Asks Canadian Tech Leaders Not to Abandon D.E.I. | Your Morning. Retrieved 2026-06-14 – via YouTube.
  32. ↑ Olive, David (2025-03-01). "David Olive: Canada's tech leaders are condemning efforts to erase DEI — and that very Canadian response will help their long-term success". Toronto Star. Retrieved 2026-06-14.
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