Draft:Adverity
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Submission declined on 14 April 2026 by Pythoncoder (talk).
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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Alexander Igelsboeck (talk) 13:21, 14 April 2026 (UTC)
Adverity GmbH is an Austrian software-as-a-service company that develops a cloud-based marketing data integration and intelligence platform. The company is headquartered in Vienna and has offices in London and New York.[1][2] Its platform automates the collection, transformation, and governance of marketing data from multiple sources. Gartner named Adverity a Cool Vendor in Marketing Data and Analytics in 2020.[3]
History
[edit]Adverity was founded in 2015 in Vienna by Alexander Igelsböck, Martin Brunthaler, and Andreas Glänzer.[2][4] The three had previously built a price comparison technology company called Ciuvo, which they sold to German media group Heise Media.[2]
Speedinvest, AWS Gründerfonds, and Munich-based 42cap provided the first institutional funding in 2017.[4] Mangrove Capital Partners then led a €3.2 million Series A in April 2018.[5]
A €11 million ($12.4 million) Series B followed in April 2019, with Felix Capital leading alongside Sapphire Ventures and SAP.iO Fund.[1] The funding was earmarked for entering the U.S. market.[1][6]
Sapphire Ventures led the $30 million Series C in April 2020, bringing total funding to $50 million.[7][2] According to the company, annual recurring revenue had more than doubled over the prior year.[2] Clients at that point included IKEA, Red Bull, Unilever, and UBS.[8]
The largest round came in August 2021 — $120 million from SoftBank Vision Fund 2, joined by Sapphire Ventures, pushing total funding past $165 million.[9][10] Der Standard reported it as one of the largest financing rounds for an Austrian tech company that year.[11] The company reported a compound annual growth rate of 105% over the preceding four years.[10]
In September 2025, the company launched Adverity Intelligence, an AI-powered analytics layer with conversational AI and Model Context Protocol (MCP) integration.[12]
Products and services
[edit]Adverity's platform connects to more than 600 data sources spanning marketing, advertising, e-commerce, sales, and finance.[1][7] It is split into two product lines: Adverity Data, which handles connectivity, transformation, and governance; and Adverity Intelligence, an AI analytics and reporting layer launched in 2025.[12]
References
[edit]- ^ a b c d Butcher, Mike (April 18, 2019). "Marketing platform startup Adverity raises $12.4M in round led by Felix Capital". TechCrunch. Retrieved April 14, 2026.
- ^ a b c d e Wiggers, Kyle (April 20, 2020). "Adverity raises $30 million to collect, prep, and analyze marketing data". VentureBeat. Retrieved April 14, 2026.
- ^ "Cool Vendors in Marketing Data and Analytics". Gartner. September 25, 2020. Retrieved April 14, 2026.
{{cite web}}: Unknown parameter|authors=ignored (help) - ^ a b "Adverity: Millioneninvestment für Wiener Startup, das Marketingdaten verbessern will". Trending Topics (in German). July 6, 2017. Retrieved April 14, 2026.
- ^ "Series A: Wiener Marketing-Startup Adverity sammelt 3,2 Millionen Euro ein". Trending Topics (in German). April 20, 2018. Retrieved April 14, 2026.
- ^ "Was das Startup Adverity nach dem 11-Millionen-Euro-Investment plant". Brutkasten (in German). October 29, 2019. Retrieved April 14, 2026.
- ^ a b Butcher, Mike (April 21, 2020). "Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures". TechCrunch. Retrieved April 14, 2026.
- ^ "Adverity: Wiener Startup sichert sich 30 Millionen Dollar Investment". Brutkasten (in German). April 21, 2020. Retrieved April 14, 2026.
- ^ "Adverity raises $120 million from SoftBank Vision Fund 2". Tech.eu. August 16, 2021. Retrieved April 14, 2026.
- ^ a b "Adverity Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms". Business Wire. August 16, 2021. Retrieved April 14, 2026.
- ^ "102-Millionen-Euro-Investment von Softbank: Wer ist Adverity aus Wien?". Der Standard (in German). August 2021. Retrieved April 14, 2026.
- ^ a b "Adverity Launches Adverity Intelligence". MarTechVibe. September 15, 2025. Retrieved April 14, 2026.
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