Courtney Adeleye
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Courtney Adeleye | |
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| Born | Detroit, Michigan, U.S. |
| Education | University of Michigan |
| Occupations | Entrepreneur, businesswoman |
| Years active | 2013–present |
| Organization(s) | The Mane Choice Watch & Sea |
| Known for | Founder and CEO of The Mane Choice |
| Title | Founder and CEO |
Courtney Adeleye is an American entrepreneur, CEO and founder of Mane Choice, a hair care products company.[1] Her initial investment was $500, and the company, as of 2018, has $25 million in sales.[2]
Background and career
[edit]Adeleye was raised in Detroit, Michigan.[3] While studying nursing at the University of Michigan, she started experimenting with hair care products for herself. She started a YouTube channel where she would create products to use on her own hair.[4]
Her products are now in over 20,000 retail stores, including over 90 hair treatments[5] and vitamins.[6][7] The Mane Choice was acquired by MAV Beauty Brands in 2019.[8][9]
In 2024, she announced her new brand, Watch & Sea, a hair care brand.[9]
Philanthropy
[edit]She launched Pay My Bill, which pays off a bill for one of her Instagram followers each month. As of 2018, she had paid off more than 150 bills.[2][3]
Awards
[edit]Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award, and the Fall 2017 Beauty O-Ward by O Magazine.[5]
References
[edit]- ↑ "How this Former Nurse Built a Profitable Haircare Business from YouTube". Black Enterprise. May 11, 2016. Retrieved February 10, 2019.
- 1 2 Natalie Dreier, Cox Media Group National Content Desk. "Mom gives daughter's teacher new car so educator doesn't have to ride multiple buses to work". The Atlanta Journal-Constitution. Retrieved February 7, 2019.
- 1 2 Syphrett, Shani. "This Beauty Entrepreneur Is Going To Great Lengths To Give Back To Her Customers". Forbes. Retrieved February 7, 2019.
- ↑ Spradley, Nykia. "How This Vlogger Turned One DIY Recipe Into A 100-Product Hair-Care Line". www.refinery29.com. Retrieved May 28, 2025.
- 1 2 "How A Kitchen Experiment And A $500 Investment Became A Multi-Million Dollar Business". SWAAY. February 2, 2018. Retrieved February 7, 2019.
- ↑ "Meet Entrepreneur Courtney Adeleye, Founder Of "The Mane Choice"". Bossip. April 18, 2018. Retrieved February 7, 2019.
- ↑ cosmeticsdesign.com (July 19, 2017). "Brand founder and industry visionary Courtney Adeleye talks hair care and wellness at Cosmoprof". cosmeticsdesign.com. Retrieved February 10, 2019.
- ↑ Williams, Colleen (March 27, 2020). "MAV Brands Acquires The Mane Choice". Afrotech. Retrieved March 27, 2020.
- 1 2 Chikhoune, Ryma (December 19, 2024). "EXCLUSIVE: Beauty Entrepreneur Who Sold Multimillion-dollar Brand Is Back With New Venture". WWD. Retrieved May 28, 2025.