Consumer innovativeness
Consumer innovativeness is a construct that deals with how receptive consumers are to new products. Consumer innovativeness has been defined as a predisposition or propensity to buy or adopt new products or a preference for new and different experience.[1][2][3][4]
References
[edit]- ↑ Tellis, Gerard J.; Yin, Eden (2010). Consumer Innovativeness. Wiley International Encyclopedia of Marketing. doi:10.1002/9781444316568.wiem03009. ISBN 9781405161787.
- ↑ Steenkamp, Jan-Benedict; Hofstede, Frenkel ter; Wedel, Michel (1999). "A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness". Journal of Marketing. 63 (2): 55–69. doi:10.2307/1251945. JSTOR 1251945.
- ↑ Goldsmith, Ronald; Hofacker, Charles (1991). "Measuring consumer innovativeness". Journal of the Academy of Marketing Science. 19 (3): 209–221. doi:10.1007/BF02726497.
- ↑ Grewal, Rajdeep, Raj Mehta, and Frank R. Kardes. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership." Journal of Economic Psychology 21, no. 3 (2000): 233-252.
 | This marketing-related article is a stub. You can help Wikipedia by adding missing information. |