Big Red Group
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
| Founded | 2017 |
|---|---|
| Founders | Naomi Simson, David Anderson |
| Headquarters | Level 4, 1-5 Hickson Rd, The Rocks, NSW 2000, Sydney , |
Number of locations | 2 offices |
Key people | David Anderson, CEO[1] |
| Subsidiaries | Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon |
| Website | www |
Big Red Group is a leading technology business. Powering the largest experience network in Australia and New Zealand. Through its e-commerce platforms: RedBalloon, Adrenaline, and Experience Oz, and as a major wholesaler to domestic and inbound tourism. Founded in 2017.[2] Based in Sydney, the corporation's proprietary platform powers a range of ways for customers to purchase more than 12,000 experiences. These are offered directly through owned brands, via partnerships with domestic players such as Virgin Australia,[3] and through distribution to agents and OTAs across Asia, the US, and Europe.[4]
History
[edit]Big Red Group acquired leading ecommerce marketplace RedBalloon and Redii, an experience-based rewards platform, in 2017. Big Red Group later added experience brands Adrenaline in 2018,[5] Lime&Tonic in 2019,[6] and Experience Oz and Experience Oz Local Agent in 2021.[7][8] Big Red Group has been a significant supporter of tourism regeneration following the COVID-19 pandemic and devastating climate related weather events impacting destinations like the Gold Coast[9] and Cairns. Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.[10]
Awards
[edit]Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).[11] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021,[12] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.
Companies
[edit]Big Red Group is the holding company for a portfolio of experience businesses:
- Adrenaline – Focused on rides like hot air balloons and experiences like whale watching.
- Experience Oz – Focused on cruises, theme parks, and zoos/aquariums.
- Experience Oz Local Agent – a concierge and agent ticketing platform owned by Experience Oz.
- RedBalloon – Focused on experiences such as cruises, flying, and skydiving.
Industry reports
[edit]Big Red Group produces a quarterly Seasonal Experience Index outlining the data and trends being seen in the experiences industry.
References
[edit]- ↑ Wallbank, Paul (27 August 2021). "To Pay or Not to (After)pay? Paying for Travel with Buy Now, Pay Later". Compare the Market. Retrieved 2021-08-27.
- ↑ "Our History". The Big Red Group. Retrieved 2024-06-01.
- ↑ "Big Red Group's 'Experience Oz' joins forces with Virgin Australia". The Big Red Group. Retrieved 2025-08-28.
- ↑ "Tiquets and Headout Partnership". The Big Red Group. Retrieved 2025-08-28.
- ↑ Fargo, Morgan (13 November 2018). "Big Red Group scales with acquisition of experience-focused Adrenaline". AdNews.
- ↑ "Big Red Group acquires social concierge Lime&Tonic". Business News Australia. 4 September 2019.
- ↑ "Better together: Big Red Group acquires Experience Oz and Local Agent". 10 November 2021.
- ↑ Leedham, Matt (10 November 2021). "Better together: Big Red Group acquires Experience Oz and Local Agent". KarryOn Australia. Retrieved 2022-03-08.
- ↑ "Big Red Group supports campaign to inject $7.2m into Gold Coast's experience economy". The Big Red Group. Retrieved 2025-08-28.
- ↑ "DCM and Big Red champion North Queensland tourism in new joint venture". Mumbrella. 3 February 2022.
- ↑ "Australian HR Awards 2021: HRD reveals this year's excellence awardees".
- ↑ "Big Red Group Recognition".