Axis Telecom - Wikipedia

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AXIS

Product type	Telecommunications
Owner	XLSMART
Country	Indonesia
Introduced	23 April 2008; 18 years ago (2008-04-23) (original) 30 March 2015; 11 years ago (2015-03-30) (relaunch)
Related brands	XL Smartfren
Markets	Nationwide
Previous owners	Axis Telekom Indonesia
Tagline	"#EmangKitaBeda"
Website	www.axis.co.id

Axis (stylized in all caps as AXIS) is an Indonesian cellular service brand operated by XLSMART.^[1] It provides 2G, 4G, and 5G^[2] services nationwide and covers the world through 382 international roaming partners in 159 countries.

Acquisition by XL Axiata

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XL Axiata has signed an agreement to acquire Axis Telekom Indonesia, on 26 September 2013.

Merrill Lynch (Singapore) Pte Ltd (Bank of America Merrill Lynch) is acting as financial advisor for this transaction from XL.^[3]

Brand identity

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Slogans

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GSM Yang Baik (Good GSM, 2008–2014)
Selalu Memberi Lebih (Always Give More, 2009–2010, secondary)
Semakin Bisa (The more you can, 2014–2015)
Irit Itu Axis (Save on Axis, 2015–2019)
#KenapaNggak (#WhyNot, 2019–2023)
#EmangKitaBeda (#WeAreDifferent, 2023–sekarang)

Logo

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First Axis logo, 2008–2014
The second logo of Axis after being acquired by XL Axiata, 8 April 2014–30 March 2015

References

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↑ Antikode. "AXIS". AXIS (in Indonesian). Retrieved 12 May 2026.
↑ Agency, ANTARA News (31 January 2026). "XLSMART perkuat layanan telekomunikasi hadirkan AXIS 5G AF di Kota Medan". Antara News Kepri (in Indonesian). Retrieved 12 May 2026.
↑ "XL Axiata Akuisisi Axis". Kompas.com. 26 September 2013. Retrieved 26 September 2013.

External links

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Official website

v t e Telia Company
Subsidiaries	Estonia Finland Latvia Lithuania Norway

v t e Turkcell Group
Mobile network operators	Turkcell (Turkey) KKTCell (Northern Cyprus) life:) (Belarus)
Ownership by another partner	Kcell (Kazakhstan) Azercell (Azerbaijan) Geocell (Georgia) Moldcell (Moldova)
Mobile virtual network operators	Lifecell (Turkey) Turkcell Europe (Germany) E-Lux Mobile (Syria) Bursa Mobile (Turkey) 61Cell (Turkey)
Partnership with Lifecell Services	Albtelecom (Albania) CG Global (Nepal) Digicel (Caribbean)
Lifecell Digital Services	Fizy BiP Messenger TV+ Lifebox Yaani Dergilik UpCall Paycell

v t e Axiata
Group structure as at 17 April 2025
Wholly owned telco subsidiaries	Celcom Smart Axiata
Non wholly owned telco subsidiaries	Dialog Axiata Multinet Ncell Axiata Robi Axiata XLSmart (XL, Axis, Smartfren)
Associates / affiliates telco	Loop Mobile
Telecom infrastructure subsidiary	Edotco
Digital services subsidiaries	ADA Apigate Aspirasi Boost (e-wallet)

v t e Indonesia mobile phone companies
Mobile network operators (MNO)	Telkomsel SIMPATI Halo by.U Indosat IM3 3 XLSMART XL AXIS Smartfren
Broadband wireless access (BWA)	Internet Rakyat MyRepublic Air
Satellite	PSN (ByRU, PASTI)

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Acquisition by XL Axiata

Brand identity

Slogans

Logo

References

External links